Professional Studies Fall 12-Spring 13 Catalog

i

Copyediting

Digital Journalism

Digital Media Production

Graphic Novel Writing and Illustration

Marketing and Branding

Playwriting

ProfessionalCommunication

Screenwriting

Fall 2012–Spring 2013

Department of Professional Studies and Special Programs

Courses Workshops Certificate Programs

emerson.edu/ce

Information Session

Join an information session and explore enrolling in evening non-credit courses in Copyediting, Digital Journalism, Digital Media Production, Graphic Novel Writing and Illustration, Marketing and Branding, Playwriting, Professional Communication, and Screenwriting.

September 5, 20126:00–7:30 pmEmerson CollegeCampus Center, Multipurpose Room150 Boylston StreetBoston, MA

Travel to Emerson College via the MBTA green line to Boylston, orange line to Chinatown, or red line to Park Street.

RSVP: 617-824-8280

Department of Professional Studiesand Special ProgramsOffice: 148 Boylston StreetMail: 120 Boylston StreetBoston, MA 02116Tel: 617-824-8280Fax: 617-824-8158

[email protected]/cefacebook.com/professionalstudies

Professional Studies at Emerson College

Fall and spring are perfect times of the year to build your arts and communication skill set, and we’re happy once again to offer challenging Professional Studies courses designed to help you meet your professional and personal goals:

Brief Modules and WorkshopsStart small by selecting a workshop or module to test-drive a topic. For example, discover the value of copyediting and begin elevating the style and accuracy of your written work or the work of others right away. Learn to illustrate a graphic novel and start transforming your ideas into creative pieces. We offer several Professional Studies topic areas consisting of workshops of one, two, or more sessions.

Certificate ProgramsFollow one of our structured programs by enrolling in a certificate program. Some programs—Copyediting or Professional Communication—can be completed in one semester. Other programs such as Screenwriting, Digital Media Production, or Playwriting are progressive. Plan to register for the courses of progressive certificate programs in order, beginning in the fall and continuing in the spring. Our certificate programs have a flexible finish line: you have up to three years to complete the prescribed courses of your chosen certificate program.

FlexibilitySpeaking of flexibility, mix and match topic areas if you wish. Enrolling in Professional Studies courses means you may take individual courses from several different topic areas to gain a broad array of communication know-how. A professional certificate will be awarded to the individual who successfully completes all prescribed requirements of a certificate program (see inside back cover). Good news: you have the option of completing more than one certificate program if more than one topic area piques your interest.

We’re happy you’re considering enrolling in Professional Studies courses at Emerson College. We look forward to helping you advance your skills to achieve your goals in communication and the arts during the Fall 2012 and Spring 2013 semesters.

Selected New CoursesTV Writing I p. 9Costume and Fashion Rendering with Photoshop p. 9Services Marketing p. 6Feature Writing for the Web p. 4

Calendar

Fall 2012September 5 Fall semester beginsOctober 8 Columbus Day: no classesNovember 12 Veterans Day: no classesNovember 21–23 Thanksgiving: no classesDecember 11 Last day of regular instruction

Spring 2013January 16 Spring semester beginsJanuary 21 Martin Luther King Jr. Day: no classes February 18 Presidents Day: no classesMarch 2–10 Spring Break: no classesApril 15 Patriots Day: no classesApril 26 Last day of regular instruction

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Fall 2012 Courses and Workshops

Copyediting, p. 3

CE0281 Copyediting: Getting Started MW 6:00–9:30 2 Sessions $190.00CE0284 Grammar for Professionals MWM 6:00–9:30 3 Sessions $285.00CE0285 Editing for Style W 6:00–9:30 1 Session $95.00CE0286 Punctuation for Professionals W 6:00–9:30 1 Session $95.00CE0287 Editing for Accuracy M 6:00–9:30 1 Session $95.00CE0288 Editing for Concision W 6:00–9:30 1 Session $95.00CE0289 Editing for Bias-Free Language M 6:00–9:30 1 Session $95.00CE0290 Tools of the Trade W 6:00–9:30 1 Session $95.00CE0291 Precision Proofreading MW 6:00–9:30 2 Sessions $190.00

Digital Journalism, p. 4

CE0382 Fundamentals of Digital Journalism W 6:30–9:30 10 Sessions $650.00

Digital Media Production, p. 4

CE0403 Digital Media Production I W 6:00–9:30 12 Sessions $995.00

Graphic Novel Writing and Illustration online courses, p. 4

CE0351 Introduction to Comic Art (online) W 6:30–9:00 10 Sessions $650.00CE0353 Writing the Graphic Novel I (online) Th 6:30–9:00 10 Sessions $650.00CE0357 Capstone Portfolio Project (online) T 6:30–9:00 6 Sessions $425.00CE0358 Producing the Graphic Novel (online) T 6:30–9:00 6 Sessions $425.00

Marketing and Branding, p. 5

CE0612 Integrating the Marketing Message Th 6:30–9:00 10 Sessions $650.00CE0618 Services Marketing M 6:30–9:00 10 Sessions $650.00

Playwriting, p. 6

CE0320 Playwriting Basics I T 6:00–9:30 10 Sessions $895.00CE0322 The Craft of the Short Play Th 6:00–8:30 10 Sessions $650.00CE0323 Writing Monologues and Solo W 6:00–8:30 10 Sessions $650.00 Performance Pieces

Professional Communication, p. 7

CE0204 Audience Analysis for Writing TTh 6:00–9:00 2 Sessions $159.00 for Professional Communication CE0205 Grammar and Mechanics for Writing ThT 6:00–9:00 2 Sessions $159.00 for Professional Communication CE0206 Writing News Releases and Media Advisories ThTh 6:00–9:00 2 Sessions $159.00 CE0207 Writing Copy for Brochures ThT 6:00–9:00 2 Sessions $159.00CE0208 Writing for the Web ThT 6:00–9:00 2 Sessions $159.00CE0209 Writing Copy for Print and Web ThTh 6:00–9:00 2 Sessions $159.00 AdvertisementsCE0210 Writing for Newsletters and Blogs ThT 6:00–9:00 2 Sessions $159.00CE0211 Writing Speeches and Other Oral Presentations ThT 6:00–9:00 2 Sessions $159.00CE0212 Writing Letters, Emails, and Mobile Content ThT 6:00–9:00 2 Sessions $159.00

Screenwriting, p. 8

CE0303 Screenwriting Basics I T 6:00–9:30 10 Sessions $895.00CE0304 Screenwriting Basics II Th 6:00–9:30 10 Sessions $895.00CE0305 Advanced Screenwriting TBA TBA 10 Sessions $895.00

Other Courses, p. 9

CE0559 Costume and Fashion Rendering (online) W 6:00–7:45 10 Sessions $450.00

M=Monday T=Tuesday W=Wednesday Th=Thursday F=Friday TBA=To Be Arranged Course schedules vary. Check schedules in this catalog.

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Spring 2013 Courses and Workshops

Copyediting, p. 3

CE0281 Copyediting: Getting Started MW 6:00–9:30 2 Sessions $190.00CE0284 Grammar for Professionals MWM 6:00–9:30 3 Sessions $285.00CE0285 Editing for Style W 6:00–9:30 1 Session $95.00CE0286 Punctuation for Professionals W 6:00–9:30 1 Session $95.00CE0287 Editing for Accuracy M 6:00–9:30 1 Session $95.00CE0288 Editing for Concision W 6:00–9:30 1 Session $95.00CE0289 Editing for Bias-Free Language M 6:00–9:30 1 Session $95.00CE0290 Tools of the Trade W 6:00–9:30 1 Session $95.00CE0291 Precision Proofreading MW 6:00–9:30 2 Sessions $190.00

Digital Journalism, p. 4

CE0383 Feature Writing for the Web M 6:00–8:00 10 Sessions $525.00

Digital Media Production, p. 4

CE0404 Digital Media Production II W 6:00–9:30 12 Sessions $995.00

Graphic Novel Writing and Illustration online courses, p. 4

CE0352 Graphic Novel as Literature (online) W 6:30–9:00 10 Sessions $650.00CE0354 Illustrating the Graphic Novel I (online) T 6:30–9:00 10 Sessions $650.00

Marketing and Branding, p. 5

CE0613 Building Powerful Brands Th 6:30–9:00 10 Sessions $650.00CE0616 Capstone Project T 6:30–9:00 6 Sessions $425.00CE0617 Marketing and the Internet M 6:30–9:00 10 Sessions $650.00

Playwriting, p. 6

CE0321 Playwriting Basics II W 6:00–9:30 10 Sessions $895.00CE0322 Craft of the Short Play Th 6:00–8:30 10 Sessions $650.00CE0323 Writing Monologues and Solo Performance W 6:00–8:30 10 Sessions $650.00 Pieces

Professional Communication, p. 7

CE0204 Audience Analysis for Writing TTh 6:00–9:00 2 Sessions $159.00 for Professional Communication CE0205 Grammar and Mechanics for Writing ThT 6:00–9:00 2 Sessions $159.00 for Professional Communication CE0206 Writing News Releases and Media Advisories ThT 6:00–9:00 2 Sessions $159.00CE0207 Writing Copy for Brochures ThT 6:00–9:00 2 Sessions $159.00CE0208 Writing for the Web ThT 6:00–9:00 2 Sessions $159.00CE0209 Writing Copy for Print and Web ThT 6:00–9:00 2 Sessions $159.00 Advertisements CE0210 Writing for Newsletters and Blogs ThT 6:00–9:00 2 Sessions $159.00CE0211 Writing Speeches and Other Oral Presentations ThT 6:00–9:00 2 Sessions $159.00CE0212 Writing Letters, Emails, and Mobile Content ThT 6:00–9:00 2 Sessions $159.00 Screenwriting, p. 8

CE0303 Screenwriting Basics I T 6:00–9:30 10 Sessions $895.00CE0304 Screenwriting Basics II Th 6:00–9:30 10 Sessions $895.00

Other Courses, p. 9

CE0307 TV Writing I TBA TBA 10 Sessions $895.00

M=Monday T=Tuesday W=Wednesday Th=Thursday F=Friday TBA=To Be Arranged Course schedules vary. Check schedules in this catalog.

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Copyediting

CE0281Copyediting: Getting StartedTwo-session moduleoffered fall and spring semesters0.70 CEUs$190.00

Gain facility with standard copyediting marks and practice electronic editing in one of Emerson’s state-of-the-art computer labs. Learn how to write tactful author queries and how to decide on an appropriate level of edit for the task at hand. Participants will also begin working with the Chicago Manual of Style.

Fall 2012 schedule: Monday, September 17 and Wednesday, September 19

Spring 2013 schedule: Monday, January 28 and Wednesday, January 30

6:00–9:30 pm

CE0284Grammar for ProfessionalsThree-session moduleoffered fall and spring semesters1.05 CEUs$285.00

Can you ever split an infinitive? Can you start a sentence with and? Learn how to separate fact from folklore and trends from eternal verities by drilling down to the basics of sentence structure. This review of the mechanics of language will begin with parts of speech and move through phrases and clauses and the rich world of verb forms to contemporary grammar problems that plague the experts.

Fall 2012 schedule: Monday, September 24; Wednesday, September 26; and Monday, October 1

Spring 2013 schedule: Monday, February 4; Wednesday, February 6; and Monday, February 11

6:00–9:30 pm

CE0285Editing for StyleOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

Practice editing a manuscript, using the recommendations in the new

edition of the Chicago Manual of Style. Learn how to apply “house style” to a manuscript and how to create your own style sheet for a specific project. Participants will develop awareness of the elements of style, including spelling, capitalization, abbreviations, and numbers.

Fall 2012 schedule: Wednesday, October 3

Spring 2013 schedule: Wednesday, February 13

6:00–9:30 pm

CE0286Punctuation for ProfessionalsOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

Are semicolons really out of fashion? When should a copyeditor step in to correct an author’s punctuation foibles? Participants will spend the evening practicing punctuation, from commas and colons to quotation marks, ellipses, and even dashes.



6:00–9:30 pm

CE0287Editing for AccuracyOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

What exactly is a reliable source? Learn to mark a manuscript for a fact-checker and how to navigate the fact-checking process. Participants will go online in one of Emerson’s computer labs to verify names, dates, and other details in a manuscript, and afterward will have the opportunity to compare findings with their classmates. In this session, participants will also learn which elements to code for a typesetter.

Fall 2012 schedule: Monday, October 15

Spring 2013 schedule: Monday, February, 25

6:00–9:30 pm

CE0288Editing for ConcisionOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

When does specialized vocabulary become an impediment to communication? When do those words tip from politeness into mind-numbing prose? Learn to distinguish jargon and wordiness and how to edit them out. Participants will develop strategies for clarifying a range of manuscripts, from business and technical writing to short fiction and recipes.



6:00–9:30 pm

CE0289Editing for Bias-Free LanguageOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

Insensitive wording alienates readers. In this module, participants will explore methods for avoiding biased and offensive writing with language that is gender neutral and inclusive, without being condescending or contrived. Also included will be an overview of handling art and tables, and a look at potential legal issues.

Fall 2012 schedule: Monday, October 22

Spring 2013 schedule: Monday, March 11

6:00–9:30 pm

CE0290Tools of the TradeOne-session moduleoffered fall and spring semesters0.35 CEUs$95.00

Copyeditors do not know everything, but they do know where to look for information. After a brief orientation by an Emerson reference librarian, participants will do their own research on a contemporary usage controversy using the resources that copyeditors depend on, including dictionaries, usage books, and discipline-focused

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style guides, both on the shelves and in the library database. Afterward, participants will present their findings to the class.

Fall 2012 schedule: Wednesday, October, 24

Spring 2013 schedule: Wednesday, March 13

6:00–9:30 pm

CE0291Precision Proofreading Two-session moduleoffered fall and spring semesters0.70 CEUs$190.00

Learn the differences betweencopyediting and proofreading as you gain facility with standard proofreading marks and operations, including paired and comparison proofing. Participants will practice on a variety of texts, and will also take a look at handling indexes and strategies for finding work.

Fall 2012 schedule: Monday, October 29 and Wednesday, October 31

Spring 2013 schedule: Monday, March 18 and Wednesday, March 20

6:00–9:30 pm

Digital Journalism

CE0382Fundamentals of Digital JournalismTen-session courseoffered fall semester2.50 CEUs$650.00

In the online information age, the elements of news presentation— clarity, accuracy, desire to inform—have been infused with a sense of urgency and stylistic freedom to create a new kind of journalism. Participants will explore the challenges that come with this new era, and learn to write and present compelling narratives across digital platforms. Participants will master the basics of building a personal online brand, a key skill for those seeking success in today’s online news environment. Learn more about marketing and branding in CE0612 Integrating the Marketing Message, p. 5.

Fall 2012 schedule: Wednesdays, September 26; October 3, 10, 17, 24, 31; November 7, 14, 28; December 5

6:30–9:00 pm CE0383Feature Writing for the WebTen-session courseoffered spring semester2.00 CEUs$525.00

The focus of this course is on community and creating original feature stories for your chosen community. In Feature Writing for the Web, you will focus on developing your ability to collect facts, tell a story with accuracy, and develop editing and rewriting skills for Internet news sites and other online media.

Spring 2013 schedule: Mondays, January 28; February 4, 11, 25; March 11, 18, 25; April 1, 8, 22

6:00–8:00 pm

Digital Media Production

CE0403Digital Media Production ITwelve-session courseoffered fall semester4.20 CEUs$995.00

Digital Media Production I is the first of a two-semester course designed to introduce participants to digital video and new media production. Using a variety of applications, including Dreamweaver, Photoshop, Final Cut Pro, and DVD Studio Pro, participants will gain a basic competency in digital imaging, web design, and video production. The course also emphasizes concept development and pre-production, and students produce treatments, storyboards, or other pre-visualizations for several short video productions.

Fall 2012 schedule: Wednesdays, September 12, 19, 26; October 3, 10, 17, 24, 31; November 7, 14, 28; December 5

6:00–9:30 pm

CE0404Digital Media Production IITwelve-session courseoffered spring semester4.20 CEUs$995.00

In Digital Media Production II, participants learn to use more advanced production techniques, including animation for web and video, title design, special effects, color correction, data compression, and sound design. This course also provides an introduction to such applications as Flash, Motion, and After Effects; and offers training for more advanced applications in such programs as Photoshop, Final Cut Pro, and Soundtrack Pro. Prerequisite: CE0403, Digital Media Production I)

Spring 2013 schedule: Wednesdays, January 16, 30; February 6, 13, 20, 27; March 13, 20, 27; April 3, 10, 17

6:00–9:30 pm

Graphic Novel Writing and Illustration

CE0351Introduction to Comic Art Ten-session online courseoffered fall semester2.50 CEUs$650.00

Participants will focus on an in-depth survey of the continuing evolution of comic art over the past 100 years. With an emphasis on the influential cartoonists who have mastered the ability to communicate though sequential illustrations, participants will learn to see beyond what they expect from a graphic novel, in order to discover new possibilities.


6:30–9:00 pm

CE0352Graphic Novel as LiteratureTen-session online courseoffered spring semester2.50 CEUs$650.00

This course is an in-depth study of the nature and content of graphic novels. Through discussion, participants will examine each author’s approach to storytelling, character development,

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and the use of images. The reading list will represent the various genres of graphic novel (memoir, fantasy, fiction, social criticism, and history) and a variety of authors such as Art Spiegelman, Craig Thompson, Will Eisner, and Marjorie Satrapi.

Spring 2013 schedule: Wednesdays, February 6, 13, 20, 27; March 13, 20, 27; April 3, 10, 17

6:30–9:00 pm CE0353Writing the Graphic Novel I Ten-session online course offered fall semester2.50 CEUs$650.00

This intensive workshop is designed to guide participants through the early stages of writing a graphic novel. By the end of the course, participants will be able to create engaging, active characters; develop a coherent narrative around those characters; write a detailed, scene-by-scene outline of their story; and begin scripting with the graphic novel format (page breaks, panel descriptions) in practice. We also offer screenwriting courses. See CE0303 Screenwriting Basics I, p. 8.

Fall 2012 schedule: Thursdays, September 27; October 4, 11, 18, 25; November 1, 8, 15, 29; December 6

6:30–9:00 pm

CE0354Illustrating the Graphic Novel I Ten-session online courseoffered spring semester2.50 CEUs$650.00

In this intensive workshop, participants will progress through the early stages of developing the look to a graphic novel, character designs, and the overall visual style. Participants will choose a story, or have their own idea of one, that they wish to illustrate. By the end of the course, participants will be able to develop model sheets for the main characters; find all visual reference necessary (i.e., locales, props); storyboard/block-out four pages of the story; and script and draw four pages of the story. (Required for certificate candidates.)

Spring 2013 schedule: Tuesdays, January 29; February 5, 12, 19, 26; March 12, 19, 26; April 2, 9

6:30–9:00 pm

CE0357Capstone Portfolio ProjectSix-session online course offered fall semester1.50 CEUs$425.00

Participants will rewrite, refine, and present their graphic novel concept for critical review; develop strategies to complete their work; and promote it for publication, whether through self-publishing or a publisher. Participants will also discuss such professional practices as searching for an artist (writer or illustrator) to collaborate with, developing a support group and fan base for their graphic novel, and more. The capstone project is open to academically qualified Graphic Novel Certificate candidates only.

Fall 2012 schedule: Tuesdays, November 6, 13, 20, 27; December 4, 11

6:30–9:00 pm

CE0358Producing the Graphic Novel Six-session online courseoffered fall semester1.50 CEUs$425.00

With today’s technologies, producing a graphic novel for the print market is no longer the only option open to creative individuals. Online discussions will include: reviewing methods to prepare your work for distribution in the print, web, and e-book markets; using cost-effective strategies to get your work in front of as large an audience as possible; promoting the work via the web and social networks; finding methods to produce limited print runs of the graphic novel; and looking for various methods of financing. Participants will be exposed to a variety of resources and will be encouraged to develop a custom strategy to publish their work.

Fall 2012 schedule: Tuesdays, September 18, 25; October 9, 16, 23, 30

6:30–9:00 pm

Marketing and Branding

CE0612Integrating the Marketing MessageTen-session courseoffered fall semester2.50 CEUs$650.00

Successful marketers maximize sales opportunities for their brands by using integrated marketing communications. Participants will develop insight into how a consistent message is created across the promotional mix of advertising, personal selling, sales promotion, direct marketing, Internet marketing, and public relations. They will then tie it all together by preparing a fully integrated marketing communications plan for a product or service of their choice. (Required for certificate candidates.)


6:30–9:00 pm

CE0613Building Powerful BrandsTen-session courseoffered spring semester2.50 CEUs$650.00

How do companies build powerful brands? Learn how companies design or differentiate their goods and services, and offer value. In Building Powerful Brands, participants will develop strategies and tactics for managing a brand, including name selection, package design, and product/service differentiation. Participants will demonstrate the knowledge they gain from the course by developing a plan to build their own powerful brand.

Spring 2013 schedule: Thursdays, February 7, 14, 28; March 14, 21, 28; April 4, 11, 18, 25

6:30–9:00 pm

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CE0618Services MarketingTen-session course offered fall semester2.50 CEUs$650.00

Services marketing requires an understanding of traditional and emerging marketing tools as well as customer/client relationship management. In this course, move beyond the marketing mix and master the ability to create effective marketing strategies and campaigns for service industry companies: financial, hospitality, professional, health care, and others. In Services Marketing, you also will discover the importance of customer relationship management (CRM) software and examine CRM management models. Finally you—together with your classmates—will collaborate to use your newly developed services-marketing skills and create a customer-centric, service-industry oriented marketing plan.

Fall 2012 schedule: Mondays, September 24; October 1, 15, 22, 29; November 5, 19, 26; December 3, 10

6:30-9:00 pm

Playwriting

CE0320Playwriting Basics ITen-session workshopoffered fall semester3.50 CEUs$895.00

Get started on your first draft. The focus of this workshop will be on playwriting basics: three-act structure, proper formatting, playwriting theory and analysis, how to develop ideas into a script, and writing the first act. Also read about screenwriting courses, p. 8.

Fall 2012 schedule: Tuesdays, September 25; October 2, 16, 23, 30; November 6, 13, 20, 27; December 4

6:00–9:30 pm

CE0321Playwriting Basics IITen-session workshopoffered spring semester3.50 CEUs$895.00

Complete your first draft. Participants will write acts two and three in this workshop. Class is conducted in a workshop format, with script pages read, discussed, and analyzed in class by participants and instructor.


6:00–9:30 pm

CE0322The Craft of the Short PlayTen-session workshopoffered fall and spring semesters2.50 CEUs$650.00

This workshop will introduce students to the craft of writing short plays. By the end of the course, participants will have written at least two 10-minute plays and one longer one-act play. In addition to the writing projects and exercises, there will also be discussion on short plays written by playwrights such as Edward Albee, Tennessee Williams, Eugene Ionesco, and others. The participants’ work will be read at a special presentation by some of Boston’s best working actors.



6:00–8:30 pm

CE0323Writing Monologues and Solo Performance Pieces Ten-session workshopoffered fall and spring semesters2.50 CEUs$650.00

This workshop introduces the playwright to the world of solo performance. Building upon the participants’ own lives, the playwrights are shown how to fashion their personal experiences into monologue productions. The course will also explore how to change various scenarios into one-person

CE0616Capstone Project: Selling Your Marketing PlanSix-session course offered late spring1.5 CEUs$425.00

The marketing plan involves deciding on marketing strategies to help an organization attain its overall objectives. The final capstone project encapsulates marketing techniques learned in the certificate program. Participants will develop a comprehensive marketing plan involving analysis of the marketing situation, product, competition, opportunities, and threats; establishment of objectives, strategies, and tactics, and budget; and methods to evaluate or measure success. Participants will learn to organize the plan efficiently, present the plan effectively, and develop the ability to sell the plan to senior management successfully. The final capstone project will be offered in late spring ONLY. Academically qualified certificate candidates who want to complete their certificate in two intense semesters may choose to take two courses in the fall, two courses and the capstone in the spring.

Spring 2013 schedule: Tuesdays, May 14, 21, 28; June 4, 11, 18

6:30–9:00 pm

CE0617Marketing and the InternetTen-session courseoffered spring semester2.50 CEUs$650.00

This course will utilize a variety of methods (e-Text learning, Internet-based applications, sharing of real-world examples and guest speakers) to immerse participants in the world/culture of today’s Internet-based marketing approaches. Participants will develop the ability to assess when using Internet-based marketing makes sense, which Internet-marketing tools are likely to be the most effective, and how to effectively track and measure the success of these campaigns.

Spring 2013 schedule: Mondays, January 28; February 4, 11, 25; March 11, 18, 25; April 1, 8, 22

6:30–9:00 pm

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parallelism, parts of speech, subject/verb agreement, and verb tenses. This module is designed for the participant who wants to write clearly and make an impact by using correct grammar, style, and word choice. Workshop-intensive module.

Fall 2012 schedule: Thursday, September 27 and Tuesday, October 2

Spring 2013 schedule: Thursday, February 7 and Tuesday, February 12

6:00–9:00 pm

CE0206Writing News Releases and Media AdvisoriesTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Study the anatomy and purpose of news releases and find out why companies and individuals value these time-proven communications to connect with the public. In this module, learn to write new releases and media advisories, and find out how to create a media list. Workshop-intensive module.

Fall 2012 schedule: Thursdays, October 4 and 11

Spring 2013 schedule: Thursday, February 14 and Tuesday, February 19

6:00–9:00 pm

CE0207Writing Copy for BrochuresTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

The brochure continues to survive and evolve as a versatile communication tool for companies, institutions, and individuals across industries and disciplines. However, not all brochures are well written or read by their intended audiences. In this module, learn the key to creating easy-to-read, objective-driven, professional brochure copy that will represent your ideas and gain your audience’s respect and attention. Workshop-intensive module.

Fall 2012 schedule: Thursday, October 18 and Tuesday, October 23

Spring 2013 schedule: Thursday, February 28 and Tuesday, March 12

6:00–9:00 pm

CE0208Writing for the WebTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Today’s communicators must prepare themselves to create copy for traditional media and print documents, and compose content for the Internet. Broaden your skills by learning essential writing techniques: best practices for grammar, punctuation, style, and usage on the web. Also discuss and gain an understanding of the sub-format writing for social media. Workshop-intensive module. Note: Participants who are interested in developing blogging skills should also consider enrolling in CE0210 Writing for Newsletters and Blogs. Those interested in writing feature stories should consider enrolling in CE0383 Feature Writing for the Web.

Fall 2012 schedule: Thursday, October 25 and Tuesday, October 30

Spring 2013 schedule: Thursday, March 14 and Tuesday, March 19

6:00–9:00 pm

CE0209Writing Copy for Print and Web AdvertisementsTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Learn to write brief and long copy for print advertisements and see how to transition your advertising copy to other formats, such as posters. Discuss the importance of appropriate language, format, and style while you learn to write headlines, body copy, and call-to-action. See how graphics and images support print ad copy. Take what you learn about writing copy for print advertising and put it together with your knowledge of

events. There will also be discussion on the works of monologists such as Spalding Gray, Anna Deavere Smith, and Eric Bogosion, among others. At the end of the course, professional actors at a separate event will read selected pieces.



6:00–8:30 pm

Professional Communication

CE0204Audience Analysis for Writingfor Professional CommunicationTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Start thinking about your customers differently. Learn to identify different types of audiences, including primary and secondary audiences, and identify different audience characteristics that are helpful to you as a writer. Begin to develop a sense for document life cycle and learn key differences between academic and business writing.

Fall 2012 schedule: Tuesday, September 18 and Thursday, September 20

Spring 2013 schedule: Tuesday, January 29 and Thursday, January 31

6:00–9:00 pm

CE0205Grammar and Mechanics for Writing for Professional CommunicationTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Develop the ability to write persuasive or informative professional communications. In Grammar and Mechanics, you will work to improve your grasp of such tools as the active and passive voice, dangling modifiers,

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writing copy for the web (CE0218). Discuss such online advertising as banners, buttons, tiles buttons, and Google ads. Workshop-intensive module. Note: Participants who are interested in developing web-writing skills should also consider enrolling in CE0218 Writing for the Web.

Fall 2012 schedule: Thursdays, November 1 and 8

Spring 2013 schedule: Thursday, March 21 and Tuesday, March 26

6:00–9:00 pm

CE0210Writing for Newsletters and BlogsTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Report news to your community in well-written, attention-grabbing stories that will keep your audience coming back for more. In Writing for Newsletters and Blogs, explore techniques for creating traditional newsletters. Then combine your new knowledge with the skills you developed in CE0208 Writing for the Web to compose content for an online newsletter. Next you’ll work on creating a clear concept for your own personal blog, generating ideas for posts, and distinguishing your blog in today’s blogosphere. Writing- and workshop-intensive module. Note: Participants who are interested in developing web-writing skills should also consider enrolling in CE0208 Writing for the Web.

Fall 2012 schedule: Thursday, November 15 and Tuesday, November 20

Spring 2013 schedule: Thursday, March 28 and Tuesday, April 2

6:00–9:00 pm

CE0211Writing Speeches and Other Oral PresentationsTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Learn to put ideas into written words that will be delivered to an audience by you or someone else. Practice the

writing techniques of a speechwriter, including basic audience analysis, idea formation, outline/structure development, research, and draft-to-final presentation fulfillment. In Writing Speeches, you’ll work toward writing for the ear to deliver a clear and distinctive message. Then you’ll practice delivering at least one original speech you have written for this course and discuss methods of overcoming delivery apprehension. Writing- and workshop-intensive module. Note: Participants who are interested in Writing Speeches should also consider enrolling in CE0204 Audience Analysis for Writing Professional Communication and CE0205 Grammar and Mechanics.

Fall 2012 schedule: Thursday, November 29 and Tuesday, December 4

Spring 2013 schedule: Thursday, April 4 and Tuesday, April 9

6:00–9:00 pm

CE0212Writing Letters, Emails, and Mobile ContentTwo-session moduleoffered fall and spring semesters0.60 CEUs$159.00

Effective letter writing is an art that depends on skill, well-organized thoughts, language, form, and style. In this module, learn why letters remain relevant today. Begin to focus your letters with a goal of increasing your return by writing to encourage your recipients to read and understand your message. Then turn your attention to the letter’s online counterparts: emails, texts, and other mobile communications. Gain an understanding of the connection between letters and these online tools. Practice putting your new skills to work in several in-class and homework scenarios. Workshop-intensive module. Note: Participants who are interested in developing web-writing skills should also consider enrolling in CE0208 Writing for the Web. To develop writing skills for online advertising, also consider enrolling in CE0209 Writing Copy for Print and Web Advertisements.

Fall 2012 schedule: Thursday, December 6 and Tuesday, December 11

Spring 2013 schedule: Thursday, April 11 and Tuesday, April 16

6:00–9:00 pm

Screenwriting

CE0303Screenwriting Basics ITen-session workshopoffered fall and spring semesters3.50 CEUs$895.00

The focus of this first workshop will be on screenwriting basics: the three-act structure, proper formatting, screenplay theory and analysis, how to develop ideas into screenplays, the four-page treatment, and writing the first act of your screenplay.

Fall 2012 schedule: Tuesdays, September 25; October 2, 16, 23, 30; November 6, 13, 20, 27; December 4

Spring 2013 schedule: Tuesdays, January 29; February 5, 12, 19, 26; March 12, 19, 26; April 2, 9

6:00–9:30 pm

CE0304Screenwriting Basics IITen-session workshopoffered fall and spring semesters3.50 CEUs$895.00

Participants will complete their first draft and write acts two and three in this workshop. Class is conducted in aworkshop format with script pages read, discussed, and analyzed by participants and the instructor. (Prerequisite: CE0303, Screenwriting Basics I)



6:00–9:30 pm

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CE0305Advanced ScreenwritingTen-session workshopoffered fall semester3.50 CEUs$895.00

In this workshop, each participant focuses on rewriting his or her completed script, or develops and works on a new script. Individuals enrolled in the certificate program or who have graduated from the certificate program may attend as many semesters as desired. (Prerequisite: CE0304, Screenwriting Basics II)

Fall 2012 schedule: To be arranged

Other Courses

CE0559Costume and Fashion Rendering with PhotoshopTen-session online course offered fall semester1.75 CEUs$450.00

This exciting web course explores various methods to paint costume and fashion sketches using Photoshop. Ten sessions cover basic, intermediate, and advanced applications of Photoshop for use in costume and fashion rendering; including how to adjust line drawings, how to choose painting modalities, how to use multiple layers, and how to integrate fabric choices and finishes into design elements. The course will feature helpful video tutorials and useful resource lists. Participants will produce multiple samples to feature in the class final slide show.

Fall 2012 schedule: Wednesdays, October 3, 10, 17, 24, 31; November 7, 14, 28; December 5, 12

6:00–7:45 pm

CE0307TV Writing ITen-session workshop offered spring semester3.50 CEUs$895.00

Are you dreaming of becoming a TV writer? Do you think about what it would be like to be on the staff of a current show? To compete for those jobs, you will need samples of your work: several “spec” scripts (perfectly

executed episodes of still-current shows), or one or more “spec pilots” of an original 30- or 60-minute show. In the first semester of this two-semester course, you will learn how to write a spec script and a spec pilot. You will develop skills in: TV script formatting, idea creation, and plot and character development. You also will learn to distinguish the writing genres of scripts for the television. By the end of the semester, you will have begun writing your spec script that you will complete in TV Writing II.

Spring 2013 schedule: To be arranged

Taking Online Courses atEmerson College

What to Expect from an Online Course • Online courses require the same amount of time and effort as face-to-face courses. • You will need to have basic computer skills: be able to send and receive email, install software, and use web browsers and word processing software. • Your online class may or may not have set class “meeting” times. Some classes will allow you to work entirely at your own schedule. However, all classes will have a set ending date, as well as deadlines along the way that you will need to meet. • You should be comfortable with trying to solve technical problems on your own, and being open to learning new software. Conversely, you should also be comfortable asking for help if needed! • Most communication in online classes will be written. You should be comfortable analyzing and discussing ideas in written college-level English. • Each class will have slightly different requirements. If you have questions, please contact [email protected].

Minimum System Requirements

For Windows users: XP or later, with a 1.8GHz processorFor Mac users: OS X v10.5 (Leopard) or later with a 1.5GHz processorMemory: 1GB of RAMScreen: 1028 x 768Internet connection: High-speed cable, DSL, or LAN (Note: wireless connections are not recommended)Headphones or computer speakers

SoftwarePDF Reader (e.g., Adobe Acrobat or Preview for Mac) DOC reader (e.g., Microsoft Word) Adobe Flash Player 10.1 or later Some courses may require additional software.

Recommended AdditionsUSB headset (or other microphone) Webcam Access to a printer VLC Media Player

Test your computer’s readiness for online learning: http://admin.acrobat.com/common/help/en/support/meeting_test.htm

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Registration Policies

Who May RegisterThe Department of Professional Studies and Special Programs is pleased to offer non-credit courses and workshops in communication and the arts. Enrollment in non-credit, non-degree courses and certificate programs is open to individuals who have a high school diploma or GED. Prerequisites apply in some instances.

Emerson College reserves the right to change any provision of its programs, courses, and workshops at any time. The College specifically reserves the right to change its tuition rates and any other financial charges. The College also reserves the right to rearrange its courses and class hours, drop courses for which registration falls below minimum enrollment, change instructor assignments, change the method of instruction of courses or programs, to cancel or discontinue a certificate program at any time, or substitute courses in a certificate program. Enrollment and attendance in courses offered by Professional Studies is separate from admission to Emerson degree programs.

At the present time, Emerson College is not authorized to issue I-20s for study in its Professional Studies and Special Programs (“PSSP”) courses. Depending on an international student’s immigration status and personal circumstances, enrollment in a PSSP course may be permissible or may result in an immigration status violation. Maintaining valid immigration status while in the United States is the responsibility of the individual, not Emerson College. PSSP staff cannot advise individuals about their immigration status. If you have any questions about the requirements for maintenance of your specific immigration status, please contact the U.S. Consulate in your home country prior to enrolling in a PSSP program.

Registration Process

Mail-in RegistrationFill out the registration form and mail it with your check to: Emerson College, Department of Professional Studies and Special Programs, 120 Boylston Street, Boston, MA 02116.

In-Person RegistrationYou may register in person at148 Boylston Street, Boston. The

Department of Professional Studies and Special Programs is located near Boston Common and the Boylston stop on the MBTA’s green line.

Telephone/Fax RegistrationCall 617-824-8280 between the hours of 9:00 am and 5:00 pm on Monday through Thursday, and 9:00 am to 4:00 pm on Friday. To register by fax, complete the registration form and fax it to 617-824-8158. You will receive instructions on how to pay your tuition through a secure website.

Fees, Payment, and Notification of Registration

You will receive notification of registration by email. Prior to the beginning of the semester, please confirm your seat in each of your course selections by submitting payment in full within 48 hours of notification of registration. If we do not receive your payment within 48 hours, your registration will be cancelled. After the semester has begun, all payments are due immediately at the time of notification of registration or your registration will be cancelled. Payment plans are not available. Note: Fall Semester begins September 5, 2012. Spring Semester begins January 16, 2013.

Each year, Emerson College reviews its payment policies in an attempt to provide the best service to our students. With the rising costs associated with accepting credit card payments, many colleges are eliminating credit cards as a payment option. After careful consideration, Emerson has decided to continue to accept credit card payments. However, beginning July 1, 2012, all credit card payments will be assessed a nonrefundable 2.75% convenience charge. This fee will be processed and collected by our payment servicer, TouchNet. Emerson does not receive any proceeds of this fee. It will appear as a separate line item on your credit card statement, and this fee is nonrefundable.

As a result of this policy change, we will be unable to accept VISA cards for student payments beginning July 1, 2012. Emerson will continue to accept MasterCard and American Express. Families and students who choose to pay using their checking account (ACH) will not be charged a fee.

Drops and Withdrawals

Students are considered in attendance until formal written notice of withdrawal is received by Professional Studies and Special Programs. To drop a course without academic penalty, you must officially notify the department. Note: Non-attendance of classes and verbal messages to faculty or staff do not constitute official notification. Failure to provide notice in writing will result in a grade of “NF.” Further, you will be responsible for all charges.

Refund and Withdrawals

Requests to withdraw (drop only) from non-credit, non-degree programs may be made by email, fax,telephone, or in person to the Department of Professional Studies and Special Programs. The refund schedule is:

Prior to the first session of a course/workshop: 100% refund.

Before the third session of a course/workshop with eight or more sessions: 75% refund. No refund thereafter.

After one or two sessions of a course/workshop with four to six sessions: 50% refund. No refund thereafter.

No refund for dropping a two-session course/workshop after the first session has met.

Course schedules vary. Check course descriptions in this catalog for schedules or visit emerson.edu/ce for updated schedule information. For most classes, you may register on a seat availability basis until the first day of the class.

Emerson’s Annual Report on Campus Security Policies and Crime Statistics (Clery Report) is available online at emerson.edu/clery-report. This report contains information relative to campus law enforcement, wellness education, crime prevention, disciplinary process for sexual assault, and crime statistics for certain designated offenses that occurred on campus and in non-campus buildings and public areas adjacent to campus for the past three years. A paper copy is available upon request from the Public Safety Office, 120 Boylston Street, Boston, 617-824-8555.

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Section A • Participant Information (required)

Current or Former Professional Studies Student Emerson Alumna/usFirst Time Enrolling at Emerson College

Name

Address

City State Zip

Birthdate

Emerson ID#

Telephone Cell Phone

Email Address

Last School Attended

Section B • Course SelectionsCourse Number Course Title Tuition

Add fees if applicable

Total $

Section C • Payment and Signature (required)Complete the registration form and mail it with your check, made payable to Emerson College, to the address above. If you prefer to pay online, you may charge your payment to a credit card or checking or savings account. After we process your registration, we will send you an email with notification of registration and instructions on how to pay for your courses using a secure website.

Department of Professional Studiesand Special Programs120 Boylston StreetBoston, MA 02116Tel.: 617-824-8280Fax: 617-824-8158emerson.edu/ce

Professional Studies tuition and fees are as priced and course schedules vary. For schedule information, call 617-824-8280.

Refund PoliciesRequests to withdraw (drop only) from Professional Studies courses may be made by email, fax, phone, or in person.

Refunds for CoursesConvenience fees, registration fees, and miscellaneous fees are nonrefundable. Refunds for non-credit courses/workshops are calculated as follows:





International StudentsAt the present time, Emerson College is not authorized to issue I-20s for study in its Professional Studies and Special Programs (PSSP) courses. Depending on an international student’s immigration status and personal circumstances, enrollment in a PSSP course may be permissible or may result in an immigration status violation. Maintaining valid immigration status while in the United States is the responsibility of the individual, not Emerson College. PSSP staff cannot advise individuals about their immigration status. If you have questions about the requirements for maintenance of your specific immigration status, please contact the U.S. Consulate in your home country prior to enrolling in a PSSP program.

Fall 2012 • Spring 2013 Registration Form

Payment in Full $

SignatureI understand that I must pay in full and I am aware of the refund, credit, and prerequisite policies of Emerson College and the Department of Professional Studies and Special Programs.

Emerson College reserves the right to change any provision of its programs, courses, and workshops at any time. The College specifically reserves the right to change its tuition rates and any other financial charges. The College also reserves the right to rearrange its courses and class hours, drop courses for which registration falls below the minimum enrollment, change instructor assignments, change the method of instruction of courses or programs, cancel or discontinue a certificate program at any time, or substitute courses in a certificate program. Enrollment and attendance in courses offered by Professional Studies is separate from admission to Emerson degree programs.

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Section D

How did you hear about our courses and programs?

Non-Credit Certificate Programs GuidelinesProfessional Studies participants may enroll in individual courses and workshops or work toward a non-credit professional certificate in:

• Copyediting• Digital Journalism• Digital Media Production• Graphic Novel Writing and Illustration• Marketing and Branding• Playwriting• Professional Communication• Screenwriting

The following guidelines apply to all non-credit, non-degree certificate individuals at Emerson College:1. Individuals must satisfy the certificate program requirements published for the term in which they register for the first course toward the certificate.2. All individuals must complete coursework for a certificate program within a period of three years from their initial date of registration.3. Only learning activities offered by Emerson College’s Department of Professional Studies and Special Programs may be applied to fulfill the requirements of a certificate program.4. Enrollment in non-credit, non-degree certificate programs is open to all individuals who have a high school diploma or GED. Prerequisite requirements apply in some instances. To receive a certificate, individuals must submit a Request for Certificate Form to the Department of Professional Studies and Special Programs within one year of program completion.

Visit emerson.edu/ce for additional program information and registration policies.

Note: Course fees are as priced. Totals for certificate programs may vary based on such elements as each participant’s choice of elective courses.

Section E • Registration and Refunds

Mail-in RegistrationFill out the registration form and mail it to:Emerson CollegeDepartment of Professional Studies and Special Programs120 Boylston StreetBoston, MA 02116

In-Person RegistrationYou may register in person at 148 Boylston Street, Boston. The Department of Professional Studies and Special Programs is located near Boston Common and the Boylston stop on the MBTA’s green line.

Telephone/Fax RegistrationCall 617-824-8280 between the hours of 9:00 am and 5:00 pm on Monday through Thursday, and 9:00 am to 4:00 pm on Friday. To register by fax, complete the registration form and fax it to 617-824-8158.

Registration ConfirmationsAll students who register receive registration confirmation, including the location and address of their class(es).You will receive notification of registration by email. Prior to the beginning of the semester, please confirm your seat in each of your course selections by submitting payment in full within 48 hours of notification of registration. If we do not receive your payment within 48 hours, your registration will be cancelled. After the semester has begun, all payments are due immediately at the time of notification of registration or your registration will be cancelled. Payment plans are not available. Note: Fall Semester begins September 5, 2012. Spring Semester begins January 16, 2013.

Refund and Withdrawal PoliciesRequests to withdraw (drop only) from Professional Studies courses may be made by email, fax, telephone, or in person. Refunds for non-credit courses and workshops are calculated as follows:





Convenience fees, registration fees, and miscellaneous fees are nonrefundable.

Department of Professional Studies and Special ProgramsThe Department of Professional Studies and Special Programs at Emerson College is a specialized educational organization that provides highly focused learning activities to help professionals advance their careers. The department serves as a gateway to career advancement in the distinct environments of communication, media, and the arts. Learning activities—such as courses, workshops, seminars, and certificate programs—are offered at various levels of training. Through dedicated instruction, the Department of Professional Studies and Special Programs strives to arm professionals with the knowledge required to remain on top of current industry trends, and to prepare them for success in the communication field of their choice.

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Non-Credit Professional Certificate Programs

CopyeditingCopyediting Certificate participants will successfully complete nine required copyediting courses:

CE0281 Copyediting: Getting Started CE0284 Grammar for Professionals CE0285 Editing for Style CE0286 Punctuation for Professionals CE0287 Editing for Accuracy CE0288 Editing for Concision CE0289 Editing for Bias-Free Language CE0290 Tools of the Trade CE0291 Precision Proofreading

Copyediting modules ... p. 3

Digital JournalismDigital Journalism Certificate participants will successfully complete the three Digital Journalism courses (including the final capstone course):

CE0382 Fundamentals of Digital JournalismCE0383 Feature Writing for the Web CE0384 Capstone Project: Creating Your Online Presence

Digital Journalism courses … p. 4

Digital Media ProductionDigital Media Production Certificate participants will successfully complete the following required courses and a required capstone course/project.

CE0403 Digital Media Production I CE0404 Digital Media Production II (prerequisite: CE0403)CE0409 Video Animation and Advanced Effects (prerequisites: CE0403 and CE0404)CE0410 Web and New Media Animation (prerequisite: CE0409)CE0490 Capstone Project (prerequisite: CE0410)

Digital Media Production courses ... p. 4

Graphic Novel Writing and IllustrationGraphic Novel Writing and Illustration Certificate participants will successfully complete six courses: five core courses including the capstone project, plus one elective:

CE0351 Introduction to Comic Art CE0352 Graphic Novel as Literature CE0353 Writing the Graphic Novel I CE0354 Illustrating the Graphic Novel I CE0357 Capstone Portfolio Project

Electives:CE0356 Illustrating the Graphic Novel IICE0358 Producing the Graphic Novel

Graphic Novel courses ... p. 4

Marketing and BrandingMarketing and Branding Certificate participants will successfully complete four marketing courses and the capstone project:

CE0612 Integrating the Marketing Message CE0613 Building Powerful Brands CE0617 Marketing and the InternetCE0618 Services MarketingCE0619 Transacting Value with B2B MarketingCE0620 Mobile MarketingCE0616 Capstone Project

Marketing and Branding courses … p. 5

PlaywritingPlaywriting Certificate participants will successfully complete two required courses and one elective:

CE0320 Playwriting Basics I CE0321 Playwriting Basics II

Electives:CE0322 The Craft of the Short PlayCE0323 Writing Monologues and Solo Performance PiecesCE0324 AdaptationsCE0325 Business of PlaywritingCE0326 Advanced Playwriting

Playwriting courses … p. 6

Professional CommunicationProfessional Communication Certificate participants will successfully complete nine required professional communication writing courses:

CE0204 Audience Analysis for Writing for Professional CommunicationCE0205 Grammar and Mechanics for Writing for Professional CommunicationCE0206 Writing News Releases and Media AdvisoriesCE0207 Writing Copy for BrochuresCE0208 Writing for the WebCE0209 Writing Copy for Print and Web AdvertisementsCE0210 Writing for Newsletters and BlogsCE0211 Writing Speeches and Other Oral PresentationsCE0212 Writing Letters, Emails, and Mobile Content

Professional Communicationmodules … p. 7

ScreenwritingScreenwriting Certificate participants will successfully complete two required courses and one elective:

CE0303 Screenwriting Basics I CE0304 Screenwriting Basics II

Electives:CE0302 The Business of ScreenwritingCE0305 Advanced Screenwriting

Screenwriting courses ... p. 8

Important guidelines for participating in non-credit professional certificate programs, certificate completion requirements, and policies … pp. 10, 12

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Office of Creative Services©2012 Emerson College12-137

Department of Professional Studies and Special Programs120 Boylston StreetBoston, MA 02116

617-824-8280617-824-8158 Fax

[email protected]/ce

Department of Professional Studies and Special Programs

Fall 2012–Spring 2013

Courses Workshops Certificate Programs

Professional Studies Fall 12-Spring 13 Catalog

Documents

Transcript of Professional Studies Fall 12-Spring 13 Catalog