Massive Open Online Courses as a Tool for International University Marketing and

Study Guidance: The Example of MOOC@TU9

NAFSA 67th Annual Conference

Breakfast-Reception 28-May-2015, Boston, MA

Presenter: Dr. Daniela Pscheida, TU Dresden, Germany

Your connection to MOOCs…

Heard? Tried? Made?

h"ps://www.flickr.com/photos/hikingar4st/5726798581/    

What does MOOC mean…

Massive

Course

Online

Open

Facing the MOOC-Hype...

MOOCs: Gartner Hype Cycle http://blogs.cetis.ac.uk/cetisli/wp-content/uploads/sites/24/2013/06/untitled.png

Potential of MOOCs for universities •  Refreshing of the e-learning topic at universities •  Open-up university education:

•  New target groups •  Internationalization

•  Improve !exibility of university teaching and services: •  Supporting local lectures •  and: Student counseling and study guidance

•  Marketing (national and international) •  Encourage cooperation and strategy development across universities

TU9 – Alliance of leading Institutes of Technology in Germany

TU9 – Alliance of leading Institutes of Technology in Germany

Common interest in:

•  further strengthening the quality of engineering courses

•  the improvement of their good international reputation

•  to recruit appropriate and especially promising international students

How to call the attention of INTERNATIONAL TALENTS

to the wide range of STEM SUBJECTS

and win them for STUDY AT TU9 UNIVERSITIES?

Project MOOC@TU9 •  Joint production of (a)

MOOC(s) on ‘German Engineering’

•  to show quality, diversity and prospects of an engineering degree in Germany

•  with a mixture of marketing, self-assessment and academic advising

•  directed by the TU9 vice-rectors and vice-presidents for studies and teaching

•  implemented by an editorial team with contacts at all locations

•  and "nancial participation of the partner universities to equal parts.

Credits: TU Braunschweig/Marek Kruszewski  

1. Entrepreneurship

2. Civil Engineering

3. Digital Engineering

4. Mechanical and Electrical

Engineering

5. Material Engineering 6. Future Building

7. Mobility

8. Robotics

9. Satellites and Space Systems

Lecture Series „German Engineering“

9 weeks (20.10.-21.12.14)

21 renowned Professors

Course contents and concept

Weekly tasks

Forum Discussions

Interview Lecture Videos Chat

Live-Sessions

Conclusions

Statement of Accomplishment

Course week

Saturday/Sunday Submission of weekly tasks Weekly summary Weekly evaluation

Tuesday-Friday View recordings Forum discussions Work on weekly tasks (choice of 2-3 tasks/week)

Monday Interactive, 90 min. live session on YouTube 2-4 profs from TU9 moderator

Open course page (Wordpress) Live sessions via Google Hangout http://mooc.tu9.de as live-stream/recording on YouTube

IRC-Chat

Google Hangout

Technical-Coordination

Live-Stream

Infrastructure  

Facts and !gures •  1.328 registered participants from more than 80 countries worldwide, mainly

from Asia (34%) and Europe (34%) and Latin America (16%); 65% students •  8.800 watches of the recordings on YouTube channel •  318 submitted weekly tasks, 30 statements of accomplishment •  Selective participation.......................

•  Main focus on live sessions (80%), weekly tasks (38%), exchange (24%)

•  Main interests: Study possibilities in engineering sciences (72%) and get to know TU9 universities

whole  course  20%  

8  weeks  13%  

7  weeks  9%  6  weeks  

7%  5  weeks  

7%  

4  weeks  20%  

3  weeks  9%  

2  weeks  9%  

1  week  4%  

k.A.  2%  

Did  you  take  part  in  the  whole  course  or  only  individual  weeks  (n=55)?  

Interim conclusion and lessons learned •  The inter-university cooperation creates valuable synergies, such as joint

building experiences and standards.

•  From the participants perspective such an o#er is helpful for the personal study orientation (80% found the course helpful or partly helpful for their own decision making, 94% would recommend to others).

•  The project received a very positive public reception, e.g. Award in the university competition „MINTernational Digital“ (Sti$erverband)

•  BUT: Using the MOOC format as a tool for student counseling and study guidance shi$s the focus from teaching and learning to information und orientation. This weakens the course character and might lead to goal con!icts.

•  That’s why we have been working on re-structuring our concept…

Future plans... Three good news for you

1.  Recordings and all course materials of the teaser MOOC “Discover Excellence in Engineering and the Natural Sciences – Made in Germany” are still available via http://mooc.tu9.de

2.  The TU9 universities will continue their cooperation in the context of MOOC@TU9. Exclusive and specialized courses in the subject area of engineering sciences will be available from the end of this year.

3.  You have the option to sign up for a newsletter to stay informed about the latest developments.

Thank you for your attention!

Interested? Join us! Course: http://mooc.tu9.de Twitter: @mooctu9 eMail: mooc@tu9.de