Channel EngagementsTrade integration:

• Virgin Australia Holidays• Excite Holidays• Flight Centre Expo• SM specific sales mission

Witchery Australia Retail Promotion Partnership

Partnership Components • Consumer competition with opt in

for Santa Monica specific communication

• Five page destination guide housed on witchery.com.auexposed to 23,000 unique browsers daily

• Promotional blocks on website• Social media communication

reaching an audience of 473,500• Facebook targeted advertising • Witchery database email

communication to 1 million + members

• Retail store branding integration: over 180 stores & 20,000 branded postcards

Witchery Australia Retail Promotion Partnership

Date: Saturday, June 27th

Event: Press conference at Sheraton Hotel in RioAudience:Brazilian Government Officials, Ambassadors of Special Olympics Brazil, the Minister of Sports, Secretary of Sports of Rio de Janeiro, and Zico – a famous former Brazil national soccer player to welcome the athletes.

Special Olympics Host Town – Brazil

ESPN Brasil, TV Record, Band Radio and many local media participated. Santa Monica Host Town sponsors prominently featured throughout the event

Special Olympics Host Town – Brazil

Special Olympics Beach Volleyball Workshop hosted on the beach in Ipanemafor the 38 Brazilian athletes, coaches and media partners

Special Olympics Host Town – Brazil

Jackie Silva, gold medalist in the 1996 Olympic Games and world champion in Los

Angeles in 1997, gave the athletes a two hour tutorial of beach volleyball.

Santa Monica and the Special Olympics Host Town partner brand integrated into the

beach day activities.

The athletes enjoyed the event and were excited to have a warm Santa Monica welcome in advance of their travels for

Special Olympics World Games.

ESPN Brazil streamed coverage and interviews from the the event.

Special Olympics Host Town – Brazil

Special Olympics Host Town – Brazil

Special Olympics Host Town – Brazil