Powering Community Forestry Programs with Magnetic Partnerships and Educational Messaging
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Transcript of Powering Community Forestry Programs with Magnetic Partnerships and Educational Messaging
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THE BUSINESS OF CHANGING ATTITUDES & BEHAVIORS ABOUT TREES
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WHY COMMUNITYPARTNERS / SPONSORS
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GOOD PARTNERATTRIBUTES
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OUR CASE STUDYNorthern Kentucky Urban & Community Forestry Council
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OUR CASE STUDY
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OUR CASE STUDY
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CREATING THE MESSAGE
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IDENTIFY SHORT LIST OFPARTNERS
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FIND THECOMMON GROUND
&
LANGUAGE
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FOLLOW THESE STEPS• Identify what you have that they could use/benefit.
• What do they have that you need.
• What is the common ground.
• What is the easiest thing for them to say yes to — and what is your wish list.
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GO WHERETHEY
ARE
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FOLLOW THESE STEPS• Find a person(s) who has some decision making power or influence and can be a “champion.” How do you find them? Research, ask and listen.
• Personally make the request — with a leave behind or electronic partnership request.
• After you sell the partnership — provide the measurements to sustain the relationship.
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TREES PAY US BACK
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TREES PAY US BACK…
AND SO DO GOOD PARTNERSHIPS.
PP-14-2460.5 A, U, M, Bm
Cindy Leines & Jenny GulickPowering Community Forestry Programs with
Magnetic Partnerships and Educational Messaging
Society of American Foresters (SAF) CEU sign-in sheets and American Institute for Certified Planners (AICP) CM attendance sheets are available at the registration desk at the conclusion of today’s sessions