MPOWER From FCTC towards MPOWER B Tsogzolmaa NPO/NCD WHO/Mongolia.
MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS...
Transcript of MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS...
MPOWER.CHAT
TECHNOLOGY HAS TRANSFORMED COMMUNICATION
Letters Telephone Mobile Instant MessagingEmail
WE NOW LIVE IN AN ON-DEMAND SOCIETY
In a world inhabited by digital natives, EVERYTHING IS INSTANT
INSTANT MESSAGING HAS BECOME THE MOST PREFERRED & USED FORM OF COMMUNICATION
MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS
BIG 4 MESSAGING APPS BIG 4 SOCIAL NETWORKS
SOCIAL MEDIA V/S INSTANT MESSAGING PLATFORMS
…..THAT’S WHY INSTANT MESSAGING IS THE RIGHT MEDIUM TO CONNECT WITH CUSTOMERS AND OTHER
STAKEHOLDERS
NO DOWNLOADS ONE-ON-ONE SHAREABLE
Up until now, it was impossible for brands to have one-on-one conversations with their customers.
CHATBOTS BRIDGE THAT GAP
“We think you should message a business just the the way you would message a friend”
- Mark Zuckerberg
IMPOSSIBLE?
POSSIBLE.
POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE
Mpower builds chat based interfaces for brands, corporates and public sector entities to interact with various stakeholders, making
real-time interactions possible
WE ARE THE CATALYSTS OF CHANGE
MPOWER - THE COMPANY
K G Abhishek | CEO
Serial entrepreneur with 3+ years of experience in technology @ Reelmonk, Mayden Treats, Explorate
Hrushikesh M | CTO Chantelle M | Business Development
Product guy with a data-driven approach.
Area of expertise in Chatbots.
Compulsive networker with 6+ years of experience in communications and 3+
years in marketing
Nameer K | Growth & Partnerships
Focused on growth and expansion. Expertise in
market research and relationship building
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OUR TEAM
Jerrin Joy | Director
IIT-K graduate with 5 years of experience working in Flipkart &
Truebil
Ivan Shanti | Finance & Compliance
Finance and compliance liaison. Partner @ Veeksha
Law & Thomas Shanti & Co
Partner @ Veeksha Law, Associate @ Ninan & Mathews.
5+ years of work ex
Vijay Paul |Legal
Anas Mirza |Tech lead
Backend Boss. Automation-obsessed. 3+ years of experience
developing product solutions
OUR TEAM
Sunil Lalvani | BD & Management
Kushal Halder
Ex-President & VP Qualcomm. Ex-MD
Blackberry, Nokia, CISCO. 20+ years of experience in
BD
CTO @ Pharmeasy. Ex-Tech Head @
Coupondunia.
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ADVISORS
MPOWER builds businesses on chat using AI, language and design.
… to onboard & empower the missing billion to the services of the online world
WITH A VISION
INDUSTRIES
ENTERPRISE TOOLS
ADVERTISING
PUBLIC SECTOR
BFSI
OFFLINE ACTIVATIONS
USECASE ACROSS INDUSTRIES
MARKETING
CRMRETAIL
CORRESPONDENCEOFFLINE
INTERACTIVE ADS
RETARGETING
LEAD GENERATION
NATIVE BRAND PLACEMENT
TICKETING SYSTEM
LIVE CHAT
MANUAL TAKEOVER
PAYMENT GATEWAY
CART
UPSELLING
LOYALTY, DISCOUNT
EVENTS
ACTIVATIONS
REMINDERS
INFORMATION DISSEMINATION
FAQs
PLATFORM AGNOSTIC
Central bot engine is independent of the messenger environment it is deployed on, i.e it can provide multiple platform support
MESSAGING PLATFORMS
RICH COMMUNICATION SERVICES
VOICE ENABLED DEVICES
iMessage Google Jibe
PLUGINS
TICKETING
TRANSACTION
LIVE CHAT
MULTILINGUAL
DISCOUNT & LOYALTY
MESSENGER DESTINATION ADS
ANALYTICS
PERSONALISATION
MPOWER - CHAT SOLUTIONS
Easy access to information and all police processes for Kerala citizens
Digitise lost phone petitions to reduce dependencies and bandwidth from
police stations by 40%
Important announcements through push notifications
SMS based
Replace pen and paper accounting with a centralised database which can be updated by SMS
Gamified structure to promote healthy internal competition
Analytics dashboard for management to track and analyse performance over months
SMS OFFLINE BOT
CHATBOT GIFTING
DISCOVERABILITY
EASE OF PURCHASE
INSTANT TRANSFER
REDEEM
Discover, Share, Redeem…. All on Facebook
FREEViewers can cast
instantly cast votes for free!
SHAREABLESocial voting will be extremely shareable
and an organic way to generate traction
ADDED SERVICESBrowse through videos,
feeds, sponsored content, etc
POST RESULTRe engage the
audience with post result updates
ONLINE VOTING - TV SHOWS
ADVERTISING CHATBOTS
CONVERSATIONAL ADVERTISINGOne-on-One Interaction with the brand made possible
INFORMATION BARRIERPost Ad queries, Product Inquiry, Purchase Details
RICH MEDIAEnhance adverts with
conversational UI, multiple CTA, dynamic images, videos, etc
RETARGETINGReach the user through push
notifications
High drop off rate due to frictional elements of redirection (avg. 40% drop off after Facebook ads redirect to third party platforms)
Standard banner ads are widely perceived as spam, lack interaction and utility
Limitations related to revisiting information consumed through ads, post ad queries
CHALLENGES WITH DIGITAL MARKETING
Facebook Messenger destination ads look just like a banner ad.
However, when you click on the call-to-action button, your conversation opens up within Facebook, instead of being redirected to a browser/app (where you usually face a 30-40% drop off rate)
MESSENGER DESTINATION ADS
SHOW OUTLET LOCATION ON GOOGLE MAPS
REPLACE PEN & PAPER FORMS
REPLACE SMS COMMUNICATION
INTEGRATE FB, EMAIL, SMS
SYNC BOOKINGS WITH FB ADS
OFFLINE ACTIVATIONS
Digitizing weekly & monthly event calendars
No app download or website
Send targeted push notifications for upcoming events to different cohorts
Rich media integrations like gifs, img, videos
Open web views right within FB to show youtube, soundcloud, etc
EVENTS
MULTILINGUAL SUPPORT
Interactive conversations in any language using static content
Clickable navigation and suggestions
Target different areas with different languages
ANALYTICS
USAGE DATA CUSTOM EVENTSUSER DATA SOURCECHAT LOGS
PRESS MENTIONS
http://www.mid-day.com/articles/hungry-chat-on-facebook-to-order-at-andheris-go-panda/17582196
THANK YOU