Pinterest Discovering the power of Pinterest

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What is it?• Social media tool that enables users to "pin" images, videos

and other objects to boards• Includes social networking features

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Why use it? • Great way to collect and organize content• Has staying power• Builds new audience• Generates interest in content• Extends shelf life of stories• Creates visual archive Bu

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Ways to use it

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• Showcase user-generated content • Use for news stories• Use for local events • Showcase local places • Showcase local products• Feature contest entries• Promote content• Contact board• Contests• Think outside the box

Showcase UGC

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• Readers love sharing photos

News stories• Weather photos make visually appealing boards

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Events

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• Gettysburg re-enactment

Events• York Fair

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Events• Parades, car shows and more

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Highlight local goods• Products made locally

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Showcase places

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• Museums• Libraries• Parks• Attractions• Turn into a visual travel guide

Contests

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• Pet contest• Show us your patriotic spirit

Contests

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• Sharp-dressed sneakers• Doing the Y

Promote content• Extends shelf life of stories• Reaches new audience• Links to stories online

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Feature work• Pin work of graphic designer

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Contact board• Pin staffer’s photos and include their contact info, social links• Pin websites and link to them

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Try Pinterest board contest• Ask readers to create Pinterest board• All pins must come from your website(s)• They submit url of their board• You choose winner (ie. Board that has most pins) or select

winner in random drawing of all entries• Great way to drive people to your site• Attract first timers and hopefully keep them

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Pinterest contest board• Create board to promote contest and share entries

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Happy pinning!

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Follow me

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• Buffy’s World: http://www.yorkblog.com/buffy/

• Buffy’s Write Zone: http://buffyswritezone.blogspot.com/• Author website:

www.authorbuffyandrews.com• Twitter: https://

twitter.com/Buffyandrews• Facebook: https://

www.facebook.com/buffy.andrews• Google+: https

://plus.google.com/u/0/102646936236475852585/posts

Follow me• Pinterest: https://pinterest.com/buffyandrews/• Tumblr: http://www.tumblr.com/blog/buffyandrews• Storify: http://storify.com/buffyandrews• Instagram: buffyandrews• Linkedin: http://www.linkedin.com/profile/view?

id=40047960• RebelMouse: https://www.rebelmouse.com/Buffyandrews• Goodreads: http://www.goodreads.com/user/show/7370309-

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Contact

Buffy AndrewsAssistant Managing EditorFeatures and Niche PubsSocial Media Coordinator

York Daily Record Email: Buffy@ydrcomPhone: 717-771-2052

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