PIne Hills, FL Final community presention

Community Planning Assistance Team American Planning Association’sProfessional InstituteAmerican Instituteof Certified Planners

Pine Hills Town Center Master Plan

Pine Hills, Orange County, Florida American Planning Association Community Planning Assistance Team


Team

Ryan Scherzinger – Charrette Organizer Graham Billingsley – Team Leader Bob Lewis – Economics Aaron Arnett – Branding / Vision Claire Hempel – Land Use / Urban Design


Time Monday Wednesday Thursday Friday

8:00 a.m. Team Arrives

Location / studio setup

Debrief / strategize

9:00 a.m.

10:00 a.m.

11:00 a.m.

12:00 p.m. Lunch Lunch Lunch

1:00 p.m. Location / studio setup

Stakeholder Interviews

2:00 p.m.3:00 p.m.

4:00 p.m.

5:00 p.m.Organize evening session

Team Dinner

Opening presentation

Update public/inter

Public presentation

7:30 p.m.8:00 p.m.

Pine Hills CharretteDraft Schedule – May 5 - 9, 2014

Create final presentation

Work session for,

concepts, supporting

data, alternatives

and sketches

Tuesday

Lunch

Team debrief/final assignments and schedule

Work session to refine concepts

Team meeting and refinement

of scheudule and

assignments

Stakeholder Interviews

Work session for,

concepts, supporting

data, alternatives

and sketches

5:30 p.m.

Driving and walking tour

of area

Strategic meeting, discuss

background info, finalize

opening presentation

Dinner Dinner Dinner


$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

0-‐1 Miles 1-‐2 Miles 2-‐3 Miles

Retail Sales

Buying Power

MILLIONS OF 2013 DOLLARS

Issues/Opportunities

High school is a great asset but feels walled off from community

Sidewalks are present in most areas, but road carries fast-moving traffic and loud noise

Large amounts of vacant land on NW and SW corners

Wide intersections bisect the center

What we heard in the interviews Weaknesses •  Employment

opportunities missing •  Perception of crime •  Pedestrian safety •  Traffic •  Local business property

access •  Property maintenance

Positives •  Strong community high

school •  Multicultural community •  Lynx neighborhood bus

Ideas •  Post-secondary education,

technical training •  Art Center, Library,

information resource •  Community events •  Transportation hub •  Public safety instead of

crime prevention

Needs •  Community computer

access •  Pedestrian bridge •  Parcel consolidation •  Trail connection


Pine Hills Market Position •  Market Position –  Based on input and visioning –  Set stage to tell positive message –  Pine Hills as a place

•  Heritage –  Early suburb to multicultural neighborhood – Diversity of people, faiths, tastes, and experiences – Community Pride – connection to Evans, family

•  Vision – Aspirational – presenting vision –  Taking ownership of our future –  Internal message


Mixed was the way to go Plazas and open space have to be included Entertainment uses such as bowling, skating rink, performance arts are wanted Agreed that additional educational and community service uses are needed Entrepreneurial opportunities important History museum Walk of Fame

Comments from Wednesday Night


Very Preliminary Development Program

Housing

200-‐500 units

Mostly new

Retail Space

200,000 to 300,000

square feet

Mostly new, some

relocaBon

Office, Educ., Gov’t

100,000 to 350,000

square feet

Almost enBrely new

Public Realm

Streets, landscaping

Transit, trail, uBliBes


Very Preliminary Development Cost (2014 dollars)

•  Private $200 -‐ $225 mil •  Public $75 -‐ $100 mil

$200-‐$300 million

•  25% to 30% •  Public dollars • Development incenBves •  Philanthropy

Private “Gap”


Early “Wins” Showing Progress (Possibly Within Three Years)

MulB-‐Modal Transit Center

Land Assembly & DemoliBon

Pine Hills Trail

Walk of Fame, InformaBon Center


Major ImplementaBon Steps

• Secure property • Form partnerships • Aaract and manage developers

Semi-‐Independent Redevelopment OrganizaBon

• Specific requirements and expectaBons • Specific guidelines • Specific development regulaBons

Adopt Town Center Plan as County Policy

• Take it “on the road” to all governments • Persistent stories, updates, pictures • Programmed acBviBes to aaract patrons

“Sell” the Town Center Plan

-‐ -‐ -‐All the Time-‐ -‐ -‐


Pine Hills Community IdenBty •  Reinforce the posiBve aaributes of community, linking assets and values

•  Connect the community and its partners with a unified message that: – Promotes community pride – Resonates with outsiders – Recruits investment

•  Create a “toolbox” to beaer tell Pine Hills’ story.


Elements of Community IdenBty

•  Brand Statement •  Color Paleae •  Typeface •  Icon •  Tagline


Pine Hills Brand Statement

We are Pine Hills, Florida.

Developed in the early 50s as one of Orlando’s first suburbs, Pine Hills has a heritage that conBnues to grow more rich with each passing year. Today we are proud to say that people from all walks of life and ethnic groups call Pine Hills home. Whether black or white, HaiBan or Jamaican, Chinese or Hispanic, the ciBzens of Pine Hills enjoy a life that is defined by family, faith, pride, and resiliency.



We face daily challenges but are striving to make each generaBon have a beaer life than the one they follow. We are nurturing a younger populaBon that will go forward to enrich Pine Hills and other places they may call home. This can be seen and heard in the halls of Evans High School, where Trojan Pride has become the heart and soul of our community, and the anchor of our neighborhood.



We are strong. We are a family. One that includes not only our brothers and sisters, but also our next door neighbors, classmates, and simply those who are in need. We celebrate our diversity, and our character is a rich tapestry of many cultures, all bound by a common passion for the Pine Hills community. We are taking ownership of our future, one filled with brightness that blends culture, creaBvity, educaBon, and safe neighborhoods.



We are Pine Hills, Florida. Many Cultures, One Bright Future.

PRIMARY COLORS

ACCENT COLORS

B R A N D E X T E N S I O N

M A R K E T I N G R E C O M M E N D A T I O N S


What’s Next Organize around the goal Advocate for redevelopment Educate those who can help about Pine Hills potential Create some quick wins Don’t take no for an answer

PIne Hills, FL Final community presention

Design

Transcript of PIne Hills, FL Final community presention