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PEER PROFILE Template Worksheet

Use the results of your competed Self Assessment Questionnaire and Niche Report to complete as much of this template as possible.

Who are they? (E.g: golfer, back pain sufferer, home hi-fi enthusiast)

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How old are they? (The typical age range of your interest group)

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Gender (Is your audience mainly men or women or about equal?)

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Typical Occupation(Business owner, employee, retired etc)

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Household Income(No need to worry about specifics, a general range is fine)

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Psychographics(or What’s Going on Inside Their Heads?)

What are their Primary Goals?What is their desired outcome or dream result? Do they want to overcome a specific problem, increase knowledge or skills? Describe a real life situation that best illustrates this positive outcome?

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Positive EmotionsHow will they feel if they were to solve their problem or achieve their dream outcome? Do they experience positive emotions from the actual taking part in this niche - if so note it down.

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q Feeling Loved q Feeling Independent

q Feeling Attractive q Feeling Intelligent

q Feeling Financially Secure q Feeling Calm/Relaxed

q Feeling Caring q Feeling Respected

q Feeling Trustworthy q Feeling Fair, Just, or Ethical

q Feeling Unique q Feeling Healthy

q Feeling Brave q Feeling Athletic

q Feeling Creative q Feeling Free

q Feeling Excited q Feels like a Good Teacher

q Feeling Adaptable q Feeling In Control

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What Are Their Primary Fears?What do they fear most? What will happen to them if they fail to achieve their desired result? Describe a real life situation that best illustrates a negative outcome?

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Negative EmotionsIf they are trying to overcome a problem, how will they feel if they fail? Do they currently experience negative emotions due to their problem? If they are seeking results, what negative emotions will they feel if fail to achieve them?

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q Discouraged q Unhappy

q Irritated q Annoyed

q Jealous q Defeated

q Envious q Hopeless

q Lonely q Anxious

q Confused q Ashamed

q Controlled q Impoverished

q Frustrated q Depressed

q Manipulated q Desperate

q Self pity q Bored

q Poor q Insecure

Negative ExperiencesWhat have been their negative experiences in the past related to trying to achieve their desired outcome? Have they been let down by products or services? Did they receive the wrong advice or information?

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ObstaclesWhat’s stopping them from achieving their desired outcome? What are the specific obstacles they must overcome: lack of knowledge, skills or equipment? Are they held back by limited time, money or resources? What about mental barriers? List them all here:

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Who is the Common Enemy?Is there a clearly defined individual, group or organisation that they perceive as stopping them from achieving their goals? It could be the government, a professional class, media misinformation, general ignorance or something unique to your niche

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Which Products/Services Have They Tried Before?What products or services might they have tried to solve the problem or achieve the goal?

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Why might these have let them down or not been enough to bring them success?

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Are there products or services they aspire to own in relation to this niche? what makes it special and/or different? Note down the specific brand?

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Info Gathering (Offline)Where does your perfect peer go to for news, information and advice relating to your niche subject?

Magazines – specify

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Books (Check out Amazon for the best sellers in our niche)

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Live events

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Clubs, Societies &, Associations

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Info Gathering (Digital)Where does your Perfect Peer go to online for news, information and advice relating to this niche?

q News Websites

q Blogs

q Membership sites

q Forums

q Twitter

q Facebook

q YouTube

q Google

q Pinterest

q Instagram

q Tumblr

q Flickr

q Vine

q LinkedIn