Peer Production of Content in Peer Production of Content in HyvesHyves

How peer How peer production of production of content will/will not content will/will not structurally alter structurally alter production production processes in social processes in social networking networking websites like websites like Hyves.Hyves.

Peer Production of content in Peer Production of content in Hyves will/will not alter production Hyves will/will not alter production

processesprocesses ““Free software offers a glimpse at a more basic Free software offers a glimpse at a more basic

and radical challenge. It suggests that the and radical challenge. It suggests that the networked environment makes possible a new networked environment makes possible a new modality of organizing production: modality of organizing production:

radically decentralized, collaborative, and radically decentralized, collaborative, and nonproprietary; based on sharing resources and nonproprietary; based on sharing resources and outputs among widely distributed, loosely outputs among widely distributed, loosely connected individuals who cooperate with each connected individuals who cooperate with each other without relyingon either market signals or other without relyingon either market signals or managerial commands. managerial commands.

This is what I call ‘commons-based peer This is what I call ‘commons-based peer production’.” (Benkler: 60)production’.” (Benkler: 60)

Peer Production of content in Peer Production of content in HyvesHyves

What does this mean for Hyves?What does this mean for Hyves?

* Peer production of content will * Peer production of content will alteralter

production processesproduction processes

* Peer production will not alter* Peer production will not alter

production processesproduction processes

Peer production of content will Peer production of content will alteralter

production processesproduction processes DecentralizationDecentralization CollaborationCollaboration Non-proprietaryNon-proprietary OpenOpen RegulatedRegulated The future of HyvesThe future of Hyves

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocesses

Decentralization:Decentralization:

* Various partners* Various partners

* Examples: * Examples: webshops, webshops, classifieds, classifieds, open open socialsocial and API code and API code for for widgets/gadgets. widgets/gadgets.

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocessesCollabaration: Collabaration: * Tools to share * Tools to share informationinformation * Peer reviews* Peer reviews * Examples: hyves * Examples: hyves

page on how to page on how to make new make new applications, wish applications, wish lists for new lists for new applications, shared applications, shared interest pagesinterest pages

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocessesNon-proprietary:Non-proprietary: * Create and share* Create and share applications applications * Contribution, * Contribution,

socialsocial recognition, famerecognition, fame * Examples: all * Examples: all

games, gadgets and games, gadgets and widgets can be used widgets can be used freely and altered freely and altered by anyoneby anyone

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocesses

Open or not?Open or not?

- Hyves is free for - Hyves is free for anyone who has a anyone who has a

profileprofile

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocesses

Regulated or not?Regulated or not?

- Most applications fall under GNU or - Most applications fall under GNU or GPLGPL

licensed softwarelicensed software

- Adaptation to open source - Adaptation to open source softwaresoftware

Peer Production of content in Peer Production of content in Hyves will alter production Hyves will alter production

processesprocesses

The future of Hyves?The future of Hyves?

-An ever growing, -An ever growing, endless collection of endless collection of user generated user generated applications, made applications, made and adapted by and adapted by usersusers

-Not satisfied? -Not satisfied?

Change it!Change it!

Peer production of content will Peer production of content will NOT alter production processesNOT alter production processes

Decentralization?!Decentralization?! Collaboration?!Collaboration?! Non-proprietary?!Non-proprietary?! New?!New?! ConservatismConservatism The future of HyvesThe future of Hyves

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

Decentralized?!Decentralized?!

Hyves isn’t Hyves isn’t decentralized. Up decentralized. Up till now there still is till now there still is a ‘Hyves-boss’.a ‘Hyves-boss’.

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

Collaborative?!Collaborative?!

Information Information sharing only sharing only possible up to a possible up to a certain level. certain level.

Hyves isn’t open Hyves isn’t open and available to and available to everyone.everyone.

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

Nonproprietary?!Nonproprietary?!

Every profile Every profile page, including it’s page, including it’s content, is the content, is the users property. users property.

No commonsNo commons

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

New?!New?!

Peer production already possible Peer production already possible till a certain level.till a certain level.

Change only possible with new Change only possible with new applicationsapplications

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

Conservatism to limitConservatism to limit

all possibilities.all possibilities.Example: FacebookExample: Facebook

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

The future of Hyves:The future of Hyves:

The use of peer production in The use of peer production in Hyves is only marginally possible.Hyves is only marginally possible.

Only possible when Hyves is fully Only possible when Hyves is fully accessibleaccessible

Peer Production of content in Peer Production of content in Hyves will NOT alter production Hyves will NOT alter production

processesprocesses

ConclusionConclusion

End of our presentationEnd of our presentation

Questions?Questions?