14 2014 Media Kit

For more information on 2014 Paytech Advertising opportunities contact Diane Enriquez at denriquez@americanpayroll.org.

Call 210-226-4600 to advertise today!

2014 APA

PAYTECH MagazineLink to an audience unreachable by any other magazine.

Section V Print Opportunities

PAYTECH is the industry’s primary source for information about payroll and related fields.The monthly magazine covers payroll management, technology, new and pending legislation, professional development, accounts payable issues, and trends that are shaping the finance industry and profession. The best-read departments include State Issues, Government Corner, Payroll Points, Electronic Payments, Benefits Briefs, Industry News, and Payroll Resources.

The best-read departments include State Issues, Payroll Points, Government Corner, Electronic Payments, Benefits Briefs, and Industry News.

I use PAYTECH to keep in touch with new industry trends, where I can get education and compliance updates and what new products vendors are showing.

“”

2014 Print Advertising Specs 2014 Print Insertion Order

PAYTECH is consistently highly rated by members. Results from our 2013 Readership Survey include:

— 2013 Ad Q Study

Save a copy or share it with colleagues

Considered "must reading"

Relevance of content is "excellent/good"

Is a valuable membership benefit

Quality of design is "excellent/good"

Provides practical tips and resources

Quality of writing is "excellent/good"

0% 20% 40% 60% 80% 100% 120%

12 2014 Media Kit Call 210-226-4600 to advertise today!

Premium ContentSection III

GatefoldA Gatefold is an eye-catching four-page ad space that folds out of the magazine to display an extra-wide advertisement. Curious customers open the flap to find out what is underneath.

FeaturesFour full pages of ad space

BenefitsYou have the option to fill the four pages of ad space with a large display ad or mix it up with display placed next to your case study to highlight a real-world success story. There can be only one gatefold per issue, so it will be the largest ad in the magazine.

2014 Gatefold Insertion Order

Tip-On InsertA Tip-On Insert is an exclusive opportunity to provide readers with your content. Smaller than 8” x 10”, this mini-brochure sticks directly onto a PAYTECH Magazine page, making it a unique way to grab readers’ attention.

Features • Multi-page mini brochure for your quality content

Benefits • Provide members with testimonials, helpful FAQs, industry best practices or a mini product brochure, giving readers a takeaway that will they will keep around as a reference guide

• There can be only one tip-on insert per issue

2014 Tip-On Insert Insertion Order

Z FoldGive your next promotion versatility with a premium Z Fold. PAYTECH’s most eye-catching page is as close to the cover an advertisement can get! A sure way to stand out from the crowd, a Z Fold is a great way to deliver information in a timeline, takeaway guide, or a full page poster for readers to reference all year long, resulting in high-impact selling power.

Features • Two-page spread located behind the front cover or back cover

• Allows for content, ads, and information

Benefits • Vendors have the ability to push several topics across the Z Fold all at once, such as FAQs or calendar of events

2014 Z Fold Insertion Order

For more information on 2014 Premium Content opportunities contact Diane Enriquez at denriquez@americanpayroll.org.

Bind-In insertBind-in your advertisement or other inserts to make them more noticeable and easier for the reader to find. Printed on cardstock paper so your message can stand out.

Provides readers with valuable information they can tear out and save for future reference.

Examples how you can use an insert: • Easy to Reference Tips

• Quick Factoids

• Posters

Anything to give readers a takeaway and keep your solution

top of mind

2014 Bind-In Insertion Order

13 2014 Media Kit

For more information on 2014 Exclusive High Impact opportunities contact Diane Enriquez at denriquez@americanpayroll.org.

Call 210-226-4600 to advertise today!

Exclusive High Impact Branding Options

¡ PAYTECH’s Readership of 44,000 Buyers

¡FREQUENCY 11 Issues

¡TOTAL READERSHIP 44,000+

¡TOTAL QUALIFIED CIRCULATION 22,000

¡AUDITED annually, by BPA Worldwide, the trusted source for verified circulation data

Belly BandWrapped around the publication, the belly band is the first thing the reader sees on PAYTECH Magazine.

Benefits • An additional way to announce your advertorial inside the issue

• Promote your upcoming APA co-sponsored webinar

• Highlight your presence at upcoming APA tradeshow

2014 Belly Band Insertion Order

Cover OnsertGet noticed on the cover of PAYTECH! A highly effective, measurable advertising tool, on-serts are applied to the cover of PAYTECH with peel-off glue on the left-hand edge.

An ideal approach to direct-response advertising, the Cover Onsert can be used in a variety of ways: • Sweepstakes/contest/prize-drawing submission forms

• Brief surveys

• Display a QR code to lead readers directly to a website

• Gather leads

• Drive traffic to a unique URL

2014 Cover Onsert Insertion Order

Section IV

2014 Editorial Calendar

2014 APA

BPA Audit