1. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadKnowledge Endeavor - KE 2012IHC & NGO Perspective Communications Lessons Learned

2. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadIHC & NGO Perspective - Public Communications Lessons LearnedReflections and lessonslearned, IHC/NGOCivilian/Military Relationsin HumanitarianEmergencyPacific Endeavor Knowledge ManagementAugust 15, 2012Presented by Cat GrahamHumanity Road volunteers played a key role incommunicating the initial outbreak and subsequent spreadof the 2010 cholera epidemic in Haiti. Their effort wasessential in informing government agencies and non-profitorganization about disease risk and available resource. -John Brownstein, Assistant Professor Harvard MedicalSchool, and founder of HealthmapThe volunteers of Humanity Road are doing a superb job ofproviding useful and actionable advice to disaster affectedcommunities, both before and after disasters strike." Gisli Olafsson, ICE-SAR Team Leader (NetHope)Cat Graham, Vice President Humanity RoadEmail: Cat@humanityroad.orgActivation: volunteers@humanityroad.orgGlobal 501c3 NGO public charityDigital Disaster ResponseTen lessons learned and approaches to improve crisis response and recovery

3. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadIHC & NGO Perspective - Public Communications Lessons LearnedNEW ZEALAND EARTHQUAKEText sent to PhilippinesMom, Im buriedDuring disaster, text messages can go through even though voice lines are down.Some key search and rescue information emerges as text messages reach family in other locationsHAITI EARTHQUAKECanadian woman rescuedafter texting CanadaALABAMA TORNADOIm AliveTURKEY EARTHQUAKEJournalists Textingfrom under the hotel

4. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity Road"One of our assumptions has been that when theres a big disaster, we lose all communications, we loseall wireless," Fugate said in a follow-up interview. "Haiti was sort of a validation that thats no longer thecase. We can adjust much quicker if we can figure out how to have this two-way conversation and if wecan look at the public as a resource.The public is putting out better situational awareness than many of our own agencies can.January 19, 2011FEMA Director Craig FugateIn advance: Identify a plan to collect information from the crowd, status of roads, bridges, andsolutions. Include texting as an option, pushing alerts, and pulling informationIHC & NGO Perspective - Public Communications Lessons Learned

5. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadOfficial Channels(EMA, Red Cross)Traditional MainstreamMedia(CNN, Reuters)New Media(Twitter, Facebook)Citizens in the impact zoneRelatives & Friends outside theimpact zone relaying infoExample How Information Emerges in Social mediaIHC & NGO Perspective - Public Communications Lessons Learned

6. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadSocial MediaTweet: pplalive underrubble cryingfor helpMainstreamMediaMilot Hospitalneed patientsTues Jan 1216:53Wed Jan 13 Thu Jan 14 Fri Jan 15 Sat Jan 16 Sun Jan 17MonJan 18Mission4636launchedICE SARTeam Lands 23 HrsDAY 0Social MediaText to Canadasaves womanunder rubble26 SAR teamsrescued 154 ppl72 Hour Window of SurvivalIHC & NGO Perspective - Public Communications Lessons LearnedDAY 3 DAY 4 DAY 5 DAY 6DAY 1 DAY 2MilotHospitalbeginsreceivingpatientsCase Study Haiti First DaysICE SARArrives inLeoganeLocalrescues40,000 Month 1Text MessagesMonth 2Month 3Social MediaMilot Hospitalsends emails

7. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadPublicMessageVolunteerCrisisTeamLocalEMA@Corey419WisconsinStreetThe public, operating through socialmedia such as Twitter, Facebook,YouTube become a source of informationvaluable to local emergency responders.Data is nearly real timeMap is FreeMap can be private or publicRequires staffing (volunteers)Crisis Response MapIn advance: Become familiar with volunteer support teams that can help amplify your message & assistcrowd monitoring & inbound Info. Examples are Humanity Road, local VOST, & VTC communities.IHC & NGO Perspective - Public Communications Lessons LearnedCase Study Lifecycle of a map

8. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadUSA August 2011Hurricane IreneHurricaneUSA June 2012Tweak the TweetDerechoUSA June 2012Tweak the TweetWaldo Canyon WildfireUSA - June 2012Tweak the TweetHigh Park WildfireUSA Feb /March 2012Tornado OutbreakTornadoPhilippines Dec. 2012OneforiliganFloodTurkey Nov 9, 2011VanDePremEarthquakeAustralia Jan 2011QueenslandfloodsFloodingUSA June 2011MightyMo River MapFloodLibya March 2010http://libyacrisismap.netHumanitarian CrisisUSA Apr 27, 2011www.recoveryalabama.comTornadoNew Zealand Feb 212011Christ Church RecoveryEarthquakeUSA Feb 2011snOMG ChicagoBlizzardBrazil Jan 2011Chuvas2011FloodPakistan Sept. 2010http://pakreport.orgFloodingChile Sept 2010http://chile.ushahidi.comEarthquakeHaiti January 2010http://haiti.ushahidi.comEarthquakeAbsence of power does not mean, absence of communications or technology,Be available in social media even if its just to direct traffic to official pages.IHC & NGO Perspective - Public Communications Lessons Learned

9. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadCase StudyChicago Snow MapWhat : BlizzardWhen: Feb 2011Where: Chicago, IL USAMap: http://chicagosnow.crowdmap.com/Stranded peopleBlocked roadsAbandoned vehiclesShovel brigades Coordination between local CERT and volunteers outside impact zoneNeighbor helping neighbor approach to reduce demands on emergency servicesIn advance: Expect and encourage local and spontaneous neighbor helping neighbor coordination ofefforts, plan to plug in to the informationIHC & NGO Perspective - Public Communications Lessons Learned

10. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity RoadCase StudyNZ Christ ChurchEarthquakeWhat : EarthquakeWhen: Feb 2011Where: Christ Church, New ZealandMap: (retired)Infrastructure damageEvacuation ZonesMedical RelatedServices AvailableSam Johnson Student Volunteer Army (SVA) Mobilized on Facebook75,000 hours moved 360,000 tons of liquefactionLarge scale disaster has international implications, have a plan to review, enable, accept or rejectspontaneous solutions. Not everyone is in the game when the whistle blowsIHC & NGO Perspective - Public Communications Lessons LearnedNEW ZEALAND EARTHQUAKEText sent to PhilippinesMom, Im buried

11. Knowledge Endeavor - KE 2012IHC & NGO Perspective - Lessons LearnedPresented by: Cat Graham, Vice President Humanity Road1. TEXT MESSAGES WORK - During disaster, text messages can go through even though voice lines are down.2. CROWD INFORMATION -- Plan to plug in where data exists. Identify a plan to collect (or plan to deal with)information from the crowd, status of roads, bridges, and solutions.3. CROWD INFLUENCE - Include texting to the crowd as an option, pushing alerts.4. INCLUDE TECHNOLOGY - Absence of power does not mean, absence of communications or technology. Watchanimation of Honda cars drawing map of roads5. MONITOR INTERNATIONAL - Some key search and rescue information emerges as text messages reach family6. BE PRESENT IN SOCIAL MEDIA - Be available in social media even if its just to direct traffic to official pages .7. PLAN COLLABORATIONS - Become familiar with volunteer support teams that can help amplify your message,process data, monitor the crowd8. INNOVATION - Large scale disaster has international implications, have a plan to review, enable, acceptor reject spontaneous solutions. Not everyone is in the game when the whistle blows9. EMPOWERMENT - Technology can encourage local and spontaneous neighbor helping neighborcoordination of efforts10. REDUCE RECOVERY - Crowdsourcing Is whole community approach - effective Crowd empowerment(neighbor helping neighbor) reduces demands on resources, government and emergencyservices and can speed up recoveryIHC & NGO Perspective - Public Communications Lessons LearnedQUESTIONS?Cat@humanityroad.org