1. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadKnowledge Endeavor - KE 2012IHC & NGO Perspective
Communications Lessons Learned
2. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadIHC & NGO Perspective - Public Communications Lessons
LearnedReflections and lessonslearned, IHC/NGOCivilian/Military
Relationsin HumanitarianEmergencyPacific Endeavor Knowledge
ManagementAugust 15, 2012Presented by Cat GrahamHumanity Road
volunteers played a key role incommunicating the initial outbreak
and subsequent spreadof the 2010 cholera epidemic in Haiti. Their
effort wasessential in informing government agencies and
non-profitorganization about disease risk and available resource.
-John Brownstein, Assistant Professor Harvard MedicalSchool, and
founder of HealthmapThe volunteers of Humanity Road are doing a
superb job ofproviding useful and actionable advice to disaster
affectedcommunities, both before and after disasters strike." Gisli
Olafsson, ICE-SAR Team Leader (NetHope)Cat Graham, Vice President
Humanity RoadEmail: [email protected]:
[email protected] 501c3 NGO public charityDigital
Disaster ResponseTen lessons learned and approaches to improve
crisis response and recovery
3. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadIHC & NGO Perspective - Public Communications Lessons
LearnedNEW ZEALAND EARTHQUAKEText sent to PhilippinesMom, Im
buriedDuring disaster, text messages can go through even though
voice lines are down.Some key search and rescue information emerges
as text messages reach family in other locationsHAITI
EARTHQUAKECanadian woman rescuedafter texting CanadaALABAMA
TORNADOIm AliveTURKEY EARTHQUAKEJournalists Textingfrom under the
hotel
4. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
Road"One of our assumptions has been that when theres a big
disaster, we lose all communications, we loseall wireless," Fugate
said in a follow-up interview. "Haiti was sort of a validation that
thats no longer thecase. We can adjust much quicker if we can
figure out how to have this two-way conversation and if wecan look
at the public as a resource.The public is putting out better
situational awareness than many of our own agencies can.January 19,
2011FEMA Director Craig FugateIn advance: Identify a plan to
collect information from the crowd, status of roads, bridges,
andsolutions. Include texting as an option, pushing alerts, and
pulling informationIHC & NGO Perspective - Public
Communications Lessons Learned
5. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadOfficial Channels(EMA, Red Cross)Traditional
MainstreamMedia(CNN, Reuters)New Media(Twitter, Facebook)Citizens
in the impact zoneRelatives & Friends outside theimpact zone
relaying infoExample How Information Emerges in Social mediaIHC
& NGO Perspective - Public Communications Lessons Learned
6. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadSocial MediaTweet: pplalive underrubble cryingfor
helpMainstreamMediaMilot Hospitalneed patientsTues Jan 1216:53Wed
Jan 13 Thu Jan 14 Fri Jan 15 Sat Jan 16 Sun Jan 17MonJan
18Mission4636launchedICE SARTeam Lands 23 HrsDAY 0Social MediaText
to Canadasaves womanunder rubble26 SAR teamsrescued 154 ppl72 Hour
Window of SurvivalIHC & NGO Perspective - Public Communications
Lessons LearnedDAY 3 DAY 4 DAY 5 DAY 6DAY 1 DAY
2MilotHospitalbeginsreceivingpatientsCase Study Haiti First DaysICE
SARArrives inLeoganeLocalrescues40,000 Month 1Text MessagesMonth
2Month 3Social MediaMilot Hospitalsends emails
7. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadPublicMessageVolunteerCrisisTeamLocalEMA@Corey419WisconsinStreetThe
public, operating through socialmedia such as Twitter,
Facebook,YouTube become a source of informationvaluable to local
emergency responders.Data is nearly real timeMap is FreeMap can be
private or publicRequires staffing (volunteers)Crisis Response
MapIn advance: Become familiar with volunteer support teams that
can help amplify your message & assistcrowd monitoring &
inbound Info. Examples are Humanity Road, local VOST, & VTC
communities.IHC & NGO Perspective - Public Communications
Lessons LearnedCase Study Lifecycle of a map
8. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadUSA August 2011Hurricane IreneHurricaneUSA June 2012Tweak the
TweetDerechoUSA June 2012Tweak the TweetWaldo Canyon WildfireUSA -
June 2012Tweak the TweetHigh Park WildfireUSA Feb /March
2012Tornado OutbreakTornadoPhilippines Dec.
2012OneforiliganFloodTurkey Nov 9, 2011VanDePremEarthquakeAustralia
Jan 2011QueenslandfloodsFloodingUSA June 2011MightyMo River
MapFloodLibya March 2010http://libyacrisismap.netHumanitarian
CrisisUSA Apr 27, 2011www.recoveryalabama.comTornadoNew Zealand Feb
212011Christ Church RecoveryEarthquakeUSA Feb 2011snOMG
ChicagoBlizzardBrazil Jan 2011Chuvas2011FloodPakistan Sept.
2010http://pakreport.orgFloodingChile Sept
2010http://chile.ushahidi.comEarthquakeHaiti January
2010http://haiti.ushahidi.comEarthquakeAbsence of power does not
mean, absence of communications or technology,Be available in
social media even if its just to direct traffic to official
pages.IHC & NGO Perspective - Public Communications Lessons
Learned
9. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadCase StudyChicago Snow MapWhat : BlizzardWhen: Feb 2011Where:
Chicago, IL USAMap: http://chicagosnow.crowdmap.com/Stranded
peopleBlocked roadsAbandoned vehiclesShovel brigades Coordination
between local CERT and volunteers outside impact zoneNeighbor
helping neighbor approach to reduce demands on emergency servicesIn
advance: Expect and encourage local and spontaneous neighbor
helping neighbor coordination ofefforts, plan to plug in to the
informationIHC & NGO Perspective - Public Communications
Lessons Learned
10. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
RoadCase StudyNZ Christ ChurchEarthquakeWhat : EarthquakeWhen: Feb
2011Where: Christ Church, New ZealandMap: (retired)Infrastructure
damageEvacuation ZonesMedical RelatedServices AvailableSam Johnson
Student Volunteer Army (SVA) Mobilized on Facebook75,000 hours
moved 360,000 tons of liquefactionLarge scale disaster has
international implications, have a plan to review, enable, accept
or rejectspontaneous solutions. Not everyone is in the game when
the whistle blowsIHC & NGO Perspective - Public Communications
Lessons LearnedNEW ZEALAND EARTHQUAKEText sent to PhilippinesMom,
Im buried
11. Knowledge Endeavor - KE 2012IHC & NGO Perspective -
Lessons LearnedPresented by: Cat Graham, Vice President Humanity
Road1. TEXT MESSAGES WORK - During disaster, text messages can go
through even though voice lines are down.2. CROWD INFORMATION --
Plan to plug in where data exists. Identify a plan to collect (or
plan to deal with)information from the crowd, status of roads,
bridges, and solutions.3. CROWD INFLUENCE - Include texting to the
crowd as an option, pushing alerts.4. INCLUDE TECHNOLOGY - Absence
of power does not mean, absence of communications or technology.
Watchanimation of Honda cars drawing map of roads5. MONITOR
INTERNATIONAL - Some key search and rescue information emerges as
text messages reach family6. BE PRESENT IN SOCIAL MEDIA - Be
available in social media even if its just to direct traffic to
official pages .7. PLAN COLLABORATIONS - Become familiar with
volunteer support teams that can help amplify your message,process
data, monitor the crowd8. INNOVATION - Large scale disaster has
international implications, have a plan to review, enable, acceptor
reject spontaneous solutions. Not everyone is in the game when the
whistle blows9. EMPOWERMENT - Technology can encourage local and
spontaneous neighbor helping neighborcoordination of efforts10.
REDUCE RECOVERY - Crowdsourcing Is whole community approach -
effective Crowd empowerment(neighbor helping neighbor) reduces
demands on resources, government and emergencyservices and can
speed up recoveryIHC & NGO Perspective - Public Communications
Lessons [email protected]