Oxbow presskit SWITCH SS 12

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OXBOWSWITCH.COM

description

To be sufficiently original and avant-garde? Want to feel free and good quality clothes? All these dreams will fulfill Oxbow, functional and stylish clothing that fits city life, except for sports activities. Surfing, windsurfing, kiting, wakeboarding, motocross, snowboarding, skiing, it's just her. Join the Laird Hamilton and the other extreme riders.

Transcript of Oxbow presskit SWITCH SS 12

OXBOWSWITCH.COM

Thanks to their close contact with these athletes, who cover all disciplines (surf, snow, kite, freestyle skiing or windsurfing), from the very beginning Oxbow has created products that combine quality, technicality and creativity.

Giving riders the chance to live their passion for boardsports, without restraints and respecting their playground, Nature. This is Oxbow’s raison d’être. Because nature will always be stronger than humanity.

History of passion

Founded in France in 1985, Oxbow was born from the meeting of boardsports aficionado Fabrice Valéri and fashion stylist Isabelle Cachot.

The brand was developed alongside the greatest athletes, like Laird Hamilton, pioneer of tow-in surfing, kitesurf, foilsurfing or more recently stand-up paddle surfing. For 25 years, Oxbow has never stopped exploring new territories and following riders on their craziest projects.

To ride is to be passionate about nature

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Keeping riders radical...A product line that addresses boardsports through the prism of its

followers: exceptional, creative riders who develop freely to turn the elements playing field.

Riders who do not hesitate to rock the boat, or ruffle some feathers, to pitch their own point of view with an authentic twist. For them, nothing is more important than radical progression and continual

reinvention.This line, dedicated to hardcore devotees, will be destributed

exclusivelly in specialized stores.

HOME SWITCH HOME

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TEAMRIDER

LUCIAmartino

KAILENNYWATERMAN

MATTMEOLA

surf surf

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Page 2-Reversible T shirt SABANITA

Page 6-7 : T Shirt SANTIAGOCap SAO - Belt SALEM

Page 10-11 : T Shirt STOCKTON

Short SEATTLE

Page 12-13 : T Shirt SALINA

Boarshort SPRING

Page 16-17 : Reversible shirt

SOMOTO

Page 18-19 : Sweat SALVADOR

Page 20 : Boardshort SERRA

Page 21 : Boardshort SANTOBoardshort SUMPANGO

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