Being RAD Lee Grunnell, Thirteen

Thirteen.Be.Distinctive.

Whats your 10%?

The eight types of marketing message

Client focus & service delivery

Geography

Heritage

How

we

help

People & relationship building

Sect

or &

com

mer

cial

kno

wle

dge

Size & scale

Technical expertise

The eight types of marketing message

510

15

20

25

Client focus & service delivery

Sector & commercial knowledge

People &relationship building

Size & scale Technical expertise Geography How we help Heritage

34

7

1212

16

21

25

Why this is a problem - one

What sets us apart is our commitment to understanding our clients business objectives

We pride ourselves on our approachable, collegial and team-based way or working

What really sets us apart from other law rms is the way we work with you

More than half of our partners are acknowledged as legal experts within their elds

We chase excellence. Everybody says this. We do it. Were committed to the highest standards of service delivery, client care and communication

Why this is a problem - two

Why this is a problem - three

Number of rms

International National London Regional Scotland

Why this is a problem - three

Number of rms

International National London Regional Scotland

Revenues of rms

International National London Regional Scotland

Why this is a problem - three

Why this is a problem - four

Why this is a problem - four

A leading UK law rm oering a full service to corporate clients, private clients, charities and the public sector

One of the UKs premier regional law rms

An internationally recognised law rm based in central London

A full service London law rm with strength in depth as well as breadth

A leading all service law rm

Whats your 10%?

Uncover

1

Whats your 10%?

Uncover

1

Articulate

2

Whats your 10%?

Uncover

1

Articulate

2

Communicate

3

Whats your 10%?

Thirteen.Be.Distinctive.