Congo: the online marketplace for legal advice.

The online marketplace for legal advice

THE LEGAL INDUSTRY

Problem Solution Market Industry Marketing Competition Team Traction Ask Contact

Problems For Clients

Problems For Attorneys

Time

Complexity

Price

Inefficiency

Client Acquisition

Profitability

INTRODUCING CONGO


An online marketplace for legal advice.

Clients connect with attorneys & attorneys connect with clients, via state-of-the-art video conferencing.

HOW IT WORKS


Search Compare Connect Engage

Built to scale with 3rd party

API’s

Maximum User Security

Seamless User

Experience

BUSINESS MODEL


Congo drives clients to site

Clients pay attorneysAttorneys pay Congo

$per

minute

Marketing

$

$$Risk-Free Guarantee

$$case

package

$$500 per month

Lead Gen.

$$

VISION


5 Year Vision

Go to Market Strategy

Initially, we’re focusing on connecting college students with criminal defense attorneys, especially for DUI related offenses. More on this on the next slides.

• Leading online legal marketplace • Attorneys practicing in all fields • Range of prices, ratings, and expertise • Offer attorneys a suite of tools to boost practice efficiency and increase profits

Jan. 1 2020

TARGET ATTORNEY

Q: Who can use the platform? A: Any licensed, insured attorney, with no history of malpractice.

Who will we market to?

Solo Practitioners & Boutique Firms Initially: DUI Attorneys on LinkedIn

Why?

• Comfortable with technology • Early adopters of online tools • Require constant supply of clients

79.5% more non-hourly billing

95.6% more price competition improved practice efficiency

78.6% more competition from non-traditional service providers

Changes in the marketplace:

*According to 2014 Georgetown State of Law, survey of law firm leaders

……….………


TARGET CLIENT


Q: Who can use the platform? A: Anyone over the age of 18, with internet access.

Who will we market to?

Male college students Initially: CU male freshmen

Why?

• 4 out of 5 offenders are male • Males age 21-25 have highest % of DUI’s • Students, especially out of state students,

know the fewest local attorneys.

There are over 80 million millennials in the U.S

Millennials are project to be the biggest spenders by 2018

Lawyers find this generation particularly tough to engage with

Changes in the marketplace:

.…..….………

AMERICAS LEGAL INDUSTRY


64% Online legal industry growth by 2020

$4.8 Billion in DUI attorney fees

90% of firm leaders recognize imminent

disruption

400k college students in Colorado. 4/5 drink

31k ($90M) DUI’s annually

CU is #2 nationwide for drug and alcohol arrests

2.5k alcohol violations on CU’s campus alone

*IBISWorld

*2014 Georgetown State of Law

*US Census Bureau

*Denver Post

*Rehabs.com/explore/drugs-on-campus

*Rehabs.com/explore/drugs-on-campus

DUI’s IN COLORADO

CLIENT OUTREACH


Paid Traffic

SEO

PR

Direct Emails

Content Syndication

Blogging

Influencer Outreach

Video Marketing

Social Media

RETURN ON MARKETING


2400

Marketing Spend

DUI Case Packages

$90

Cost per conversion

70

Attorneys by year end

Congo Year 1 Rev*

$500

Recurring Monthly Rev

3

Clients per month

Year 1

$200k$170k

X

*calculated based on average # of attorneys

ATTORNEYS / CLIENTS / REVENUES


Year 1

Year 2

Year 3

ClientsAttorneys Revenues

$202k2,400

33,600

86,800

70

934

2,500

$3M

$10.3M

6k per year

36 Clients

90 Consultations

On average, we’ll bring attorneys

For onlyand….. ….. ….. …..

REVENUES / FUNDING / GROWTH


COMPETITION


vs.

What differentiates Congo from competitors big and small?

Instant & Effortless Scheduling

Risk-Free Pricing

Secure Video Chat

CORE TEAM


Joe Burchard Project Manager

Willy Ogorzaly CEO

Tyler Cox President

As members of the millennial generation, we couldn’t possibly accept the stagnant and archaic legal industry. We set out to build a new type of legal

platform: one that was uniquely tailored to suit the needs of millennials. The result is a simple, efficient, and convenient platform that works for everyone.

Tyler VanNurden CTO

RECENT TRACTION


1,908

Total

33%

Return

6.36

Pages/session

35%

Bounce

Users Engagement

from March 12th (launch) to May 15th (present)

2,833

Total

18k

Pageviews

Sessions

ACCELLERATION PROGRAMS


Each program is both asset and equity free

Accelerator Program

Coaching

Mentorship Program

Catalyst Incubation Program

CUSTOMER SATISFACTION


What experts are saying:

What clients are saying:

ASK


$100K closedSeeking $500k

$150k untapped resources

Why do we need it?What do we need?

$500k (smart money)

Analysis and Optimization

Intellectual Property Operations Prep for Series A

Advertising and Promotion

Completing Development

Attracting New Talent

Current Employee Wages

Capital is great. Experience, Resources,

and Network are priceless

$

CONTACT

Problem Solution Market Industry Marketing Competition Team Traction Contact

[email protected]

www.facebook.com/Congocorp

https://twitter.com/Congo_io

https://www.linkedin.com/company/congo-ltd-

congo.io

1310 College Avenue, Suite 100, Boulder, CO, 80302

303.945.4553

Ask

mailto:[email protected]?subject=

http://www.facebook.com/Congocorp

https://twitter.com/Congo_io

https://www.linkedin.com/company/congo-ltd-

https://www.congo.io

Congo: the online marketplace for legal advice.

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Transcript of Congo: the online marketplace for legal advice.