Flow of presentations….

Introduction to the topic Objective of the topic Concept of behavioural modification Behavioural theories Steps in behavioural modification Strategies to modify behaviour

Cont………….. SBI bank-an overview O P Bhatt-profile Behavioural characteristics of Mr. O P Bhatt O P Bhatt’s behavioural effect on SBI Identification of gap Need of behavioural modification in Mr. O P Bhatt Conclusion

Introduction Behaviour modification targets observable and

measurable behaviors for change. behaviour follows a set of consistent rules, and

that methods can be developed for defining, observing, and measuring behaviors, and for designing effective interventions.

Behaviour is shaped by its consequences, and under the right set of consequences.

Objective of the topic

To shed light on the basic concept of Behaviour Modification

Drawing attention in shaping behaviour of people in the organization

An efficacious tool in modelling individual behaviours

Concept of behavioural modification

The concept of Behaviour Modification evolved from the experimental work of B.F. Skinner.

Fred Luthans and Robert Kreitner coined the term 'Organization Behaviour Modification‘.

It is the use of empirically demonstrated behaviour change techniques to improve behaviour.

It is based on a simple idea of learning.It is rooted on the idea that behaviour

depends on its consequences.

Behavioural theories

Respondent Learning

Operant Conditioning

Social Modelling

Steps in behavioural modification

Identification of the behaviour Measurement of the behaviour Establish/functional analysis Selection of Intervention Evaluation

STRATEGIES TO MODIFY BEHAVIOUR

Positive Reinforcement Extinction or Ignore Technique The Modelling Technique The Punishment Technique Systematic Desensitization Technique

SBI - An Overview

It began with the establishment of the Bank of Calcutta in Calcutta, on 2 June 1806.

It was the first ever joint-stock bank of the British India, established under the sponsorship of the Government of Bengal.

An Act was passed in the Parliament of India in May 1955. As a result, the State Bank of India (SBI) was established on 1 July 1955.

The State Bank of India emerged as a pacesetter, with its operations carried out by the 480 offices comprising branches, sub offices and three Local Head Offices, inherited from the Imperial Bank.

Cont….. Mission :

Develop into a top rate, nimble footed banking

institution committed to excellence in services to its

customers, enhancing stakeholder’s value though care

and competence and fulfilling obligations to the

community at large.

Cont…..

Vision :- Attain high standards of efficiency and professionalism and core

institutional values comparable to the best in the field. Possess world-class standards of efficiency and professionalism rooted in

the core institutional values of the State Bank Group. To be a committed, caring and responsible corporate citizen To provide a satisfying work environment with opportunities for

learning, self-development and self-actualization.

Values:-  Excellence in customer service Integrity and confidentiality

O P BHATT’S Profile

•Mr. O.P. Bhatt started his banking career as a Probationary Officer with State Bank of India in 1972.

•He is also the Head of the entire State Bank Group which consists of 8 domestic and 5 international banking subsidiaries, besides 10 nonbanking subsidiaries, and 2 Joint Ventures.

Cont….Mr. Bhatt has held a number of critical assignments first as General Manager at Lucknow, later as Chief General Manager of the Bank’s North East Circle and then as Managing Director of State Bank of Travancore, a subsidiary of the State Bank of India. A testimony to this is the number of awards conferred on the Bank and on Mr. Bhatt including the “Banker of the Year” by Business Standard and CNN-IBN Indian of the Year for Business, both in 2007.

The Bank has, under the aegis of Mr. Bhatt, steadily improved its Global ranking from 107 in 2006 to 70 in 2007 and 57 in 2008

Behavioural characteristics of Mr. O P Bhatt

EXTROVERT:- He is also a open-minded person

AGREEBELNESS:-He is very co operative with his employees and also trustworthy.

OPENNESS:- He is highly receptive to new ideas and willing to change his mind and he is also very curious and creative.

O P Bhatt’s behavioural effect on SBI

SBI open 1,000 ATMs in 2010

Innovation of new product

SBI opens more than 10,000 branches in 2009

Identification of gap:-

SBI aims at 20 pc net profit growth in 2010-11

Ignoring the rude behavior of bank officers towards the customers

Need of behavioural modification in MR. OP BHATT

  Need to be more attentive and careful towards customer services

Need to achieve targets according to planned period

Need to be more focusing on satisfying internal customer

CONCLUSION

Overall our group’s prospective towards the CEO of a bank is that he is very understanding and possesses a very positive kind of attitude and behavior towards his organization. He is extrovert in nature very innovative in his ideas and he is totally focused towards the goal of organization.