Novu Director of Rewards & Gamification job description

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Novu is seeking an experienced Loyalty 3.0 marketer to define and execute our member rewards and gamification experience. This position will report to the VP of Marketing and work closely with the Director of Experience, Director of Product Strategy, and Director of Reporting and Analytics to design and implement highly effective rewards and gamification engagement programs to increase member activation, deepen member engagement, and build trusted, long-term member relationships.

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  • 1600 Utica Ave., Suite 100 Minneapolis, MN 55416 www.novu.com Director of Rewards & Gamification Novu is seeking an experienced Loyalty 3.0 marketer to define and execute our member rewards and gamification experience. This position will report to the VP of Marketing and work closely with the Director of Experience, Director of Product Strategy, and Director of Reporting and Analytics to design and implement highly effective rewards and gamification engagement programs to increase member activation, deepen member engagement, and build trusted, long-term member relationships. Sitting at the intersection of rewards, consumer loyalty, community & social media, and social gaming, gamification is transforming the way consumers engage with technology-driven programs like Novu. By applying the same principles that inspire people to play gamesachievements, status, and rewardsto Novus consumer experiences, we see a dramatic increase in our members engagement as measured by frequency, longevity, and relationship depth. As Novus Director of Rewards & Gamification you will take broad, theoretical ideas about how to incorporate gamification into the Novu member experience and turn them into actionable plans. The role requires an innovator, a trendsetter, and a progressive thinker who can connect rewards and gamification to all aspects of the member experience to create actionable ideas that bridge web, mobile, and digital media. The ideal candidate will be seen as both a strategy leader and a program manager, someone who can confidently ideate in real-time internally and with clients to address how rewards and gamification concepts and plans should manifest within the member experience. While you must be able to see the whole picture, youre excited to work to turn high-level concepts into descriptions and diagrams, taking complex ideas and situations and breaking them down into simple, concrete steps. A systems thinker who is able to see a project as the sum of its component parts and dependencies, your success depends on being able to move many concurrent projects forward. While youre always excited to create something new, youre passionate about discovering efficiencies, and take innovative elements of projects and turn them into repeatable, scalable solutions to improve our member experience. The Director of Rewards and Gamification role requires a background in rewards, member engagement, digital marketing, community & social media, loyalty program design, and project management. The Director of Rewards and Gamification is required to manage multiple, simultaneous programs and projects to advance Novus member experience and engagement through gamification and rewards strategies. They will shape and lead programs and projects from concept through implementation by leveraging their ability to: Understand and operate a robust rewards program within the highly regulated government healthcare segment, yet find creative ways to maximize innovation. Identify and implement a robust, low-cost array of merchandise, gift cards, national and local discounts, daily deals, auctions, sweepstakes, games and rewards solution that drive high engagement and a balanced earn and burn economy. Design member engagement and gamification programs that optimize use of the Badgeville Gamification Platform. The Director will become an expert on the Badgeville Platforms features and technical architecture to maximize Novus investments and result in a positive impact on the member experience.
  • 1600 Utica Ave., Suite 100 Minneapolis, MN 55416 www.novu.com Analyze performance metrics and apply best practice design principles to optimize programs to consistently meet key program performance indicators. Responsibilities: As Director of Rewards and Gamification you will be responsible for developing and implementing the strategies, plans, and tactical actions necessary to enhance Novus rewards and gamification programs to influence member behavior and develop lasting, trusted member relationships. Guide the development and implementation of creative assets across multiple channels including but not limited to: email, web, mobile, and community. Using key indicators and metrics, analyze effectiveness of marketing campaigns and provide recommendations for enhancements. Incorporate input from cross-capability and -company stakeholders throughout the program and project lifecycles to assist in the development of website platform enhancements with emphasis on providing UX recommendations. Define project scope and apply a best practice methodology; standardize and manage project timelines and workloads to drive projects to launch. Partner with members of Novu marketing team to contribute to broader member communications efforts. Lead internal and external agency resources in support of the companys rewards and gamification efforts. Closely monitor success metrics of member engagement in conjunction with Reporting and Analytics. Consult with senior level decision makers to determine best approach in leveraging Badgeville product solutions. Conduct regular rewards and gamification program reviews with leadership and cross-functional team members focused on success metrics, and discuss opportunities to improve programming. Disseminate best practices and industry-specific advice regarding rewards, social/community, loyalty, gamification, and behavior lifecycle management to help drive greater program lift and ROI. Desired Skills and Experience 7+ years of proven experience in loyalty marketing, direct marketing, e-commerce marketing, or game design. Bachelors degree in marketing or communications required; MBA desired. Expert knowledge of behavior modification, motivational theory, rewards and recognition, and gamification strategies. Proven knowledge of best practices in customer engagement and member lifecycle programs spanning a wide variety of channels including email, print, web, mobile, community/social media. A strong understanding of digital strategy, design and development to effectively implement gamification within the Novu member experience. Understanding of how to develop and monitor key performance metrics to drive marketing campaign and program performance.
  • 1600 Utica Ave., Suite 100 Minneapolis, MN 55416 www.novu.com Excellent decision-making skills to identify, prioritize, and articulate the highest impact initiatives. Filter and focus to spend effort in ways that will most efficiently move projects forward leveraging cross-functional groups. Self-motivated, entrepreneurial, innovative thinker who knows focused execution is the key to success. Individual who is creative, accountable, and comfortable working independently or as part of a team. Execute appropriate sense of urgency in a fast-paced, dynamic environment. Excellent written and verbal communication, presentation, negotiation, and influencing skills. Eagerness to understand the latest trends, learn new methods and technologies, and a passion to consistently trial new programs under a rigorous process of A/B testing. Collaborative, upbeat work ethic where you take ownership and have fun. Before you apply: We encourage all interested candidates to spend ample time understanding how their skills and experience as a loyalty marketer can help Novu transform how consumers engage with todays healthcare system and to empower our members to be accountable, active and efficient consumers of the healthcare delivery system. The following website resources may help candidates dig deeper into some of the key principles behind gamification and behavior modification: http://playgen.com/the-principles-of-gamification/ http://www.gamification.co/ http://badgeville.com/ http://www.bjfogg.com/ About Novu: Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and consumers. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, Novu facilitates relevant, member-driven actions and decisions that encourage physical, emotional and financial health to help our customers achieve their organizational goals. Novu works with the industrys most innovative health insurance companies, health services organizations and corporate employers. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. How to apply: Please email your resume to: Mary Lohmann - Talent Manager mary.lohmann@novu.com Novu is an Equal Opportunity Employer