REDEFININGHUMAN RESOURCES

THROUGH GAMIFICATION

IMPLEMENTING GAMIFICATION AND FOLLOW-UP PLANNING TO DEVELOP THE KNOWLEDGE, UNDERSTANDINGAND SKILLS TO PLAN EFFECTIVE HR GAMIFICATIONS PROJECTS FOR ORGANIZATIONS

ORGANIZED BY

11TH & 12THFEB 2018

INDOHAQATAR

Vasilis Gkogkidis is an international speaker, designer and trainer in gamification from Thessaloniki, Greece. He is a master's graduate from the University of Brighton with a distinction. During his masters, he studied gamification for business alongside Pete Jenkins and started working full time at GAMIFICATION+. He has since designed gamification solutions, spoke several times for organizations and delivered training on gamification and corporate strategy. His undergraduate degree was in Computer Science from the University of Macedonia.

Before getting his hands on gamification, Vasilis worked as a teacher for some years before moving to UK. One of the things that Vasilis is trying to do is spread the word of gamification, delivering talks at meetups and various other events.

Vasilis was the keynote speaker presenting on small gamification and how people can design it last February in Athens. Vasilis has always been writing on small gamification case studies and researching on How Games Work, where he analyses games and how gamification can get inspired.

Vasilis is the Greek ambassador of GamFed (the International Gamification Federation) where he spreads best prac-tices on gamification in Greece and nearby countries. Vasilis is also the organizer of the Thessaloniki gamification meetup where he organizes talks and workshops related to gamification.

ACHIEVEMENTSHolding 3rd position by Rise's Gamification Gurus Power - May 2017Got a distinction on his MSc in Business Management from the University of Brighton

PAST SPEAKER ENGAGEMENTSWorkshop facilitator at re:publica conference (Thessaloniki,September 2017)Guest Lecturer on Gamification – University of BrightonTraining facilitator on Redefining HR with Gamification in Bangkok and BubaiKeynote Speaker on Gamification – The Marketing ClubKeynote Speaker on Gamification – Digi Culture FestivalHow to Design Your Gamification Workshop

VASILIS GKOGKIDISGamification DesignerInternational Speaker & TrainerGamification + LtdBrighton, United Kingdom

COURSE FACILITATOR

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business alongside Pete Jenkins and started working full time at GAMIFICATION+. He has since designed

Gamification is the use of game elements and game design techniques in non-game contexts, including business. The concept is that by redesigning everyday routines to contain more game-like and interactive elements, activities such as employee training and recruiting can be made more engaging, fulfilling, fun and productive. With the potential to direct behaviours towards business objectives, motivate and improve outcomes such as performance, engagement and retention, Vasilis focused on exploring the opportunities gamifications presents for HR professionals. Research suggests that gamification is much more than a passing fad; it can be a key part of an organisation's strategic human resources management (HRM) approach. While gamification of HR may be in its early stages, an understanding of the opportunities that it offers can only be an advantage for HR Professionals.

It is an attractive and expensive way how to increase the visibility of Human Resources in the organiza-tions. In addition, it has a positive impact on the employee engagement and retention. Most employees do not like HR processes, but they like to play games. The gamification of HR processes and procedures can turn the boring experience into a funny game that navigates employees to the next level. On the other hand, it is hard to identify the engaging idea for most HR processes; the training and development, the recruitment, and the referral recruitment are the areas where the gamification works best. On the other hand, it is hard to introduce the gamification to administrative processes. It is dangerous to add competitions to administrative tasks that everyone has to accomplish successfully. In such a case, the company can enjoy enormous damages. Each game or the competition should be purely voluntary. This two day course will guide all HR Professionals with decision making authorities with the ideas and ways on how they can use gamification in improving each and every employee's progress at work, and at the same time be able to see boosted results in them.

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WHY YOU SHOULD ATTEND

WORKSHOP OVERVIEW

business. The concept is that by redesigning everyday routines to contain more game-like and

resources management (HRM) approach. While gamification of HR may be in its early stages, an

By end of this course, delegates will be able to:-

RAISE awareness and understanding about the potential of gamification in human resources (HR)

EXAMINE the case for using gamification in HR, giving consideration to helping an organisation achieve employee engagement and other business objectives

EXPLORE how gamification can be used in HR to attract, induct, train, develop, engage and retain employees and improve understanding within the HR function, thus enabling HR professionals to maximise the potential of gamification opportunities

HIGHLIGHT the importance of good game design to successful gamification implementation

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PresidentVice PresidentSenior HR Business PartnersHR DirectorsSenior ManagersHR ManagersHR Business AnalystLearning & Development ManagerHead of CultureFunctional Development LeadTalent & Organizational Development ConsultantHead of Performance and Development

WHO SHOULD ATTEND

MAJOR BENEFITS OF ATTENDING

EXPLORE how gamification can be used in HR to attract, induct, train, develop, engage and retain

EXPLORE how gamification can be used in HR to attract, induct, train, develop, engage and retain employees and improve understanding within the HR function, thus enabling HR professionals to

EXPLORE how gamification can be used in HR to attract, induct, train, develop, engage and retain

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COURSE OUTLINE

THE THEORY BEHIND GAMIFICATIONGamification is about understanding why certain games mechanics are so engaging and fun and how to choose which game techniques we should be using in any given situation.- Why Gamification is Important for Business- What is Gamification- Main Neurotransmitters to Focus on for Motivation + Interactive Exercises to Demonstrate Effectiveness- Motivational Psychology- Self Determination Theory- Maslow's Hierarchy of Needs- Marczewski's Three Layers of Motivation

PRACTICAL AREAS IN APPLYING GAMIFICATION TO HRPeople respond positively to loyalty, reputation, reward and status by introducing some game concepts into the workplace we recognise these influences and can use them to drive performance- Best Practices for increasing ROI- Attracting the Right Talent- Inducting and Training Staff to Speed Up and Increasing Productivity- Collaboration- Engaging and Retaining Employees to Lower Employee Attrition Rate- Motivate Employees to Share, Learn and Grow together Across Geographical LocationsCase Study: Samsung, South KoreaCase Study: MasterCard Priceless Causes

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GAME PROTOTYPING WORKSHOPPart 1: Rules – Win StatePart 2: Game MechanicsPart 3: PrototypingPart 4: Play TestingIn order to understand gamification we need to understand how games work and our game prototyping workshop is designed to do exactly that. Participants will be organized in random teams for this workshop.- In every Game and Gamification, Rules and Winning States are what Makes Games Fun and Rewarding for People to Play- The Game Mechanics that we use in each Game determine the Way Players Feel and Behave in the Game. The Same goes for Gamification- Prototyping is a very Important Stage both in Games and Gamification. It's where you get a First Feel of your Idea will Come to Life- Play Testing means Putting your Prototype in People's Hands and Getting Feedback on what Works and What Need Improvement. Very Important in every Process that Involves Creativity

GAME MECHANICS FOR YOUR GAMIFICATION TOOLKITLearning what elements work in games, how they are used and which are most relevant and effective forgamification- Points, Badges and Leader boards- Onboarding (including interactive game exercise)- Aesthetics & themes- Social game elements

PLAYER TYPES - UNDERSTANDING CUSTOMER MOTIVATIONSUnderstand how to profile & segment employee groups into different player types to choose the right gamification techniques to use with them- Marczweski's Player Types Hexad- Hexad Application Type Analysis- Intrinsic vs Extrinsic Rewards- SAPS Rewards FrameworkGroup Work: Non-monetary rewards that will work in your organizationsCase Study: Qoo10, Singapore

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HOW TO DESIGN YOUR GAMIFICATION SOLUTION WORKSHOPIn this workshop, we will design a prototype for a specific problem each attendant has at their everyday jobs using our gamification design framework. Participants will be organized in random teams for this workshop.What do you want to do with gamification?Participants will Choose a Problem they want to Solve with Gamification. Set a Clear Goal in what they want to AchieveBrainstormingParticipants will Choose a Problem they want to Solve with Gamification. Set a Clear Goal in what they want to AchievePrototyping Participants will get Hands On and make a PrototypePlay TestingTeams will be Trying each other's Solutions. Feedback on the Ideas so Everyone can Improve their Ideas and Solutions to their Problems

STORYTELLINGLearn how to add storytelling to your gamification. Humans are hardwired to like stories. We have been telling stories toeach other since the beginning of mankind. We have an ingrained curiosity to listen to stories till the end and learn from them. If you want to engage people for a long time the best way to do that is by adding story to your project.- How does the Hero's Journey work- Create a story exercises- Add story to your gamification project from Day 1Case Study: Evoke – World Bank initiativeCase Study: Teen Summer Challenge

PITCHING YOUR GAMIFICATION PROJECTHow to make your project enticing and irresistible to all stakeholdersGet buy in from Decision Makers and Budget Holders Overcoming common objectives Get Buy infrom your team Pitch your Gamification Project

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business. The concept is that by redesigning everyday routines to contain more game-like and

resources management (HRM) approach. While gamification of HR may be in its early stages, an

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REDEFININGHUMAN RESOURCES

THROUGH GAMIFICATION

IMPLEMENTING GAMIFICATION AND FOLLOW-UP PLANNING TO DEVELOP THE KNOWLEDGE, UNDERSTANDINGAND SKILLS TO PLAN EFFECTIVE HR GAMIFICATIONS PROJECTS FOR ORGANIZATIONS

ORGANIZED BY

11TH & 12THFEB 2018

INDOHAQATAR