Nilkas Lilja - Mainontap¤iv¤ 2013

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Transcript of Nilkas Lilja - Mainontap¤iv¤ 2013

  • 1. Why Sweden is 10 years ahead of everyone else

2. Why Finland is 10 years ahead of everyone else 3. Mik mtt? 4. Having a personal relationship with agency creative is conducive to doing the best work - Heineken CMO Alexis Nasard 5. Pienet tiimit 6. Innovation isnt everything. Emotion is everything. - Masa Kawamura, Party 7. Better done than perfect - Facebook 8. = 9. Mik mtt? Ei kun ihan oikeasti, mik mtt? 10. 20 / 80 11. 80 / 20 12. The worst culture you can ingrain within a business is an atmosphere of saying yes to everything. When you are debating a new idea, those who disagree are crucial to getting the right result in the end. - Richard Branson 13. Kyll on suomen kielen kaunein sana. Kyt sit. 14. Amazing is always on the other side of yes. - Ben Jones, Google CD 15. Ota oppia Meksikolaisilta huumeparoneilta. 16. Ei mainoksia, kiitos. 17. 93% brndeist ei tuo arvoa ihmisten elmn. - Havas Media Group 18. Maximum growth and high ideals are not incompatible. They're inseparable. - Jim Stengel, ex global head of marketing, Procter & Gamble 19. THE MO R E P E O P LE C AR E AB OU T YOU , THE MO R E V ALUAB LE Y OU B E C OME The Stengel Fund are the 50 brands around the world with the highest levels of consumer bonding as measured by Millward Browns Equity Database 1-00 -100.0% 0.0% 100.0% 200.0% 300.0% 400.0% Stengal Top 50 1-01 1-02 1-03 1-04 1-05 1-06 1-07 1-08 1-09 1-10 1-11 S&P 500 382.3% -7.9% 20. Kurkota kuuhun. 21. 10 x muutos, ei 10% muutos.