Successful Recruiting Fundamentals Janice Webster August 2009.
NHRMA Fundamentals of Social Recruiting
74
Essential Elements of Social Recruiting
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2011 NHRMA Presenation: The Essential Elements of Social Recruiting
Transcript of NHRMA Fundamentals of Social Recruiting
Essential Elementsof Social Recruiting
Today
In less than five years, social media has rocked our worlds. Free-flowing information, intensely connected networks, and casual, real-time communication present recruiting organizations with unprecedented opportunities. It's time, however, to get serious. It's our job to ensure that our social media policies and practices are aligned with overall talent strategy. Are your external communications aligned with important marketing and PR goals? Legal guidelines? Who's driving the bus? In this workshop, we'll discuss the essential elements of a social recruiting strategy, and help you make sense of a new and very real phenomenon.
Hello.
engageinteract
content
measuremethodical partnerfearless
13%of adults online use
200 million
Twitter profiles
370,000
new users every day
138,888
tweets per minute
45%of U.S. companies use twitter to find
candidates
Bingo! Pete is a Seattle Android developer.
10 million
Foursquare Users
3 million
check-ins every day
2number of years Foursquare has
existed
Foursquare campaign
119 Million
LinkedIn members
3.8 Million
HR professionals
58%individual
contributors
750 million
active users
130average number of
friends
3average number of daily status
updates per user
30Minutes spent by average user
per day
Companies on Facebook
While we’re on the subject
68% have rejected candidates because of
social networking
Remember Pete? The Seattle (Christian) Android
Developer
The new normal
What’s new:• Employees have audiences and “brands”• The proliferation of photography at work
What’s old:• Employees talk, gossip and waste time• Discrimination laws have not changed• Concerted activity, right to discuss wages,
terms of and conditions of employment
RescueTime tracks your worklife
25 milliong+ profiles in 90
days
engageinteract
content
measuremethodical partnerfearless
83%of Americans own cell
phones
35%of Americans own smart
phones
31%of cell phone owners prefer text messages over
voice calls
41.5Text messages sent per day by
average user
72average hours it takes to respond to
3average minutes it takes to respond
to text
QR Codes
490 Million
unique Youtube users
2.9 Billionhours per month watching Youtube
videos
18 Millionadults have been
“Rickrolled”
Events
Q&A
That’s a lot of info
• Start with an objective (i.e., hire more RNs)
• Create a task force, partner internally
• Do a few things well
• You’ll need a CRM, think like a marketer
• Participate in the conversation
• Measure everything
• Be fearless, have fun
engageinteract
content
measuremethodical partnerfearless
Let’s connect!
• @peopleshark
• @recruittoolbox
• Facebook/recruitingtoolbox
• Facebook/tweetajob
