Newsonmobile
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![Page 1: Newsonmobile](https://reader035.fdocuments.net/reader035/viewer/2022062615/5487a399b47959050d8b557c/html5/thumbnails/1.jpg)
News on Mobile Telephoneunderstanding the new news landscape
Dr. Mrinal ChatterjeeProfessor
IIMC, Dhenkanal
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News as social act
• Getting news is often an important social act. Some 72% of American news consumers say they follow the news because they enjoy talking with others about what is happening in the world and 69% say keeping up with the news is a social or civic obligation. Half of the news consumers say they rely to some degree on people around them to tell them the news they need to know.
• It is not very different in India
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Multiple format and platform
• In the digital era, news has become omnipresent. We access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone.
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Why on mobile phone?
• Mobile phone is ubiquitous now• SMS is becoming increasingly popular mode of
communication. It is fast, inexpensive, unobtrusive and user-friendly.
• News on mobile phone (Short News Service- SNS) could keep the user informed almost in real time. It is news-on-the-go
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And also
• The receivers of news can then forward the news or post in social networking sites, thereby becoming disseminators of news.
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Consider this
• Some 80% of American adults have cell phones today, and 37% of them go online from their phones. The impact of this new mobile technology on news gathering is unmistakable. One quarter (26%) of all Americans say they get some form of news via cell phone today–that amounts to 33% of cell phone owners.
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In India
• 65 crore mobile phones are in operation.• Majority of the users are young(15-35), with
some form of education. They want to get more value from their device. And they r willing to pay for that.
• Their appetite for news is more• Therefore, news can be marketed.
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However
• The form of news is different
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Objective
• Is to inform. Instantly. Period.• U may call it headline of headlines
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Instant Journalism
• Inform• No scope for analysis• More hard news.
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Writing style
• Short. No more than 4-5 lines.• Crisp. No verbosity. • To the point. Do not meander.• Use abbreviations whenever possible
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4 principles
• Timely• Objectivity• Clarity• Simplicity
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Timeliness
• It has to be disseminated fast. Otherwise the ‘news element’ goes off.
• Therefore it should be sent as and when news happens.
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Objectivity
• News by SMS should only be news. Not views.
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Clarity
• SNS should be clear• No ambiguity
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Simplicity
• Language • Form• Font
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4 Tips
• Write news as if u r writing a longish headline• Think, if u can shorten it further, without
compromising the comprehensibility• 3-4 news item at a time. Not more than that.• Identify the source
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How to go about
• There r several websites offering free SMS service. E.g. way2sms.com
• Register• Form a group by enrolling their mobile
numbers• Send news, either as news happens or at fixed
time- preferably thrice and four times a day.
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Future of news on mobile phone
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Video
• MMS• Streaming video on real time
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Convergence
• Television• Computer• Internet