NEWS LETTER OF JAIPURIA INSTITUTE OF MANAGEMENT, …

NEWS LETTER OF JAIPURIA INSTITUTE OF MANAGEMENT, CORPORATE OFFICE, EXCLUSIVELY FOR PRIVATE CIRULATION.

October 2011

VOLUME 01

ISSUE 12

IN THIS ISSUE

Dear Readers,

Yet another issue of Jaipuria News Universe with a new look.

In this issue we have captured a wide array of news and events

across the campuses especially the research activities, the

seminars. We congratulate our esteemed faculty, colleagues and

dear students for their outstanding performance and achievements

in their respective fields.

The article in knowledge space will definitely compel you to think

beyond it and provide a great insight on the newer avenues for

management professionals. A glimpse on book window with two latest

book reviews for our avid readers.

The idea is to make the newsletter a dynamic forum for alternative inputs

for Jaipuria Fraternity. As such, ideas and comments are welcome!

Happy Reading!

1 PAPERSPUBLICATIONS &PARTICIPATIONS

2CAMPUS DIARY

3 PROMOTIONSAND ACHIEVEMENTS

4APPOINTMENTS

5CELEBRATIONS

6KNOWLEDGESPACE

7 B-SCHOOLHAPPENINGS

9NEWS BITE

8BOOKWINDOW

EDITORIAL TEAM - Editor in Chief: Dr. J. D. Singh | Editor: Avinash Kumar Dash | Associate Editor: Suparna Chatarjee

A.S. Sandhya | Jaipuria Lucknow

• “Understanding Predisposition of Consumers

towards Private Labels in Indian Grocery Retail

Context,” International Journal of Research in

Commerce and Management, Vol. 2 (2011),

Issue. 8 (August), ISSN 0976-2183. (Co-author:

Jayanthik & H. Peeru Mohamed).

Gautam Raj Jain | Jaipuria Indore

• Conducted Faculty Development Series on

“creativity and innovation” , August 12, 2011

Kanak Gupta | Jaipuria Indore

• Conducted a workshop on “Personal

Grooming” at IIT Gandhinagar, August 8-10,

2011

Lalit Sharma, Nimit Gupta & VIkas Nath | Jaipuria

Noida

• “Blogging: A Bizarre Tool of Internet Marketing

in Virtue” Vol II, Issue I, Jan 2011 ISSN No. 2230-

7117

Narendra Sharma | Jaipuria Jaipur

• Participated in MDP “Export Documentation

and Procedure” organized by MSME-

Development Institute, Ministry of Small &

Medium Enterprise, Jaipur, August 8-12, 2011.

Nimit Gupta & Vikas Nath | Jaipuria Noida

• “Private Lable Brands in India: Protracted Path

Ahead in Effulgence” Vol.9 No.2 ISSN: 0972-

8058 July-Dec., 2011

Romi Sainy | Jaipuria Indore

• Conducted Faculty Development Series on

“recent product innovations” , August 18, 2011

PAPERS, PUBLICATIONS & PARTICIPATIONS

Shailesh Rastogi | Jaipuria Jaipur

• “Financial Viability of the Urban Local

Bodies(ULB’s) of Jaisalmer (An Empirical

S t u d y ) ” , I n d i a n J o u r n a l o f P u b l i c

Enterprises,26(49), 109-116, Dec 2010 (late

issue) , co-author: Santosh Dhar

• “Depository System: An empirical study of Its

impact on Stock Market”, Pramanik, 1(1), 137-

140 co-author: Vinay K Srivastava

• “Volatility Spillover Effect across BRIC Nations:

An Empirical Study”, PARADIGM, 14(1), Jan-

June 2010 (Late Issue)

Sheenu Jain | Jaipuria Jaipur

• Participated in FDP “Soft Skills in Management”

organized by Aravali Institute of Management,

Jodhpur August 28, 2011

• “Rajasthan a Centre of Learning”, The Sunday

Express – Indian Express, New Delhi, July

31,2011 p.21

S.K. Pandey | Jaipuria Jaipur

• “ An d r o id A pp l i c a t i on D e v e l o pme nt "

DeveloperIQ - Asia’s #1 Software Technology

Magazine , August 2011,Vol-11,No-8.

Vikas Nath & S.Goswami | Jaipuria Noida

• “Malls as a buying destination in Delhi, NCR: An

Exploratory Study”, GIFTs journal .

JAIPURIA NEWS UNIVERSE | September 2011

CAMPUS DIARY

INDEPENDENCE DAYINDEPENDENCE DAYINDEPENDENCE DAY

The 64th Independence Day was celebrated with

great devotion and enthusiasm across Jaipuria

campuses at Lucknow, Noida, Jaipur & Indore. At

Jaipuria Lucknow Prof. S.R. Musanna, Acting

Director, unfurled the “Tiranga”. In his address he

reminded that f reedom brings with i t

responsibilities and duties which all of us must

discharge honestly and sincerely to make our

country a great nation. He also expressed that we

all must work collectively to curb corruption which

has gained dizzy heights in our country. Referring

to India as the largest democracy, he urged the

youth of the country, to make it the strongest

democracy ever.

On this occasion the PGDM students gave a medley-

performance of patriotic songs in various moods.

The attraction of the day was the skit performed by

the PGDM students which conveyed the message:

“Every single vote is important for electing our own

representatives to form our own government.” The

skit also highlighted how a ‘vote’ decides a ‘leader’

and a leader decide the fate of a ‘nation’.

At Jaipuria Noida, Dr. Anup Singh, Director hoisted

the tricolor and conveyed his greetings and good

wishes to the students, staff and faculty

members. On this joyous occasion he expressed

his pleasure on the progress of the students and

institutional culture. Dr. Singh emphasized that it

would be useful to look back and assess how far

we have travelled on the path to build a positive

environment in the campus for the holistic

development of the students. The cultural

programmes by the students marked the

Independence Day with patriotic fervor.

While at Jaipuria Jaipur, Independence Day was

celebrated with same gaiety and patriotic fervour.

Prof. A. G. Balasubramanian – Director, unfurled the

tricolour amidst the rendering of the national

anthem. Prof. Balasubramanian, in his speech

highlighted what we have gained during the 64

years that have rolled by since India woke up to

freedom. Dr. Prabhat Pankaj – Dean, stressed on the

principle of ‘Vasudeva Kutumbakam’ and

persuaded the younger generation to spread the

light of peace, love, integrity and enlightenment in

the nation and the world. Students performed

various cultural activities with patriotic rhythm.

The occasion instilled the patriotic fervour among

the Jaipuria fraternity.

With the high spirits of patriotism Jaipuria Indore

celebrated the Independence Day. The entire

event was conceived, planned and executed by the

Catalysts. With tri-colour painted faces and an

enthusiasm for patriotism the catalysts decorated

the entire campus with the colours of India. From

the nearest village Dakachaya, kids were invited to

be a part of the event. Dr. Gautam Raj, Director,

Jaipuria Indore hosted the national flag, followed

by inauguration of "Vegetable Garden", an

initiative by the catalysts for an add-on effect to

our Green Campus Campaign and cultural

programmes by the catalysts.


CAMPUS DIARY

Jaipuria Lucknow

Managerial Challenges Seminar Series

The first seminar of the managerial challenges

seminar series, was held on August 10, 2011 at

Jaipuria, Lucknow. On this occasion, CARMAa

Shala, a presentation by CARMa group, focused on

how to become a successful entrepreneur. The

group strives for Creating Access to Resources in

Markets (CARMa).The seminar was co-ordinated by

Shri Vinod Kumar Chib, a member of the faculty in

Jaipuria, Lucknow.

Welcoming the guest, Prof. S.R.Musanna, Acting

Director, Jaipuria Institute of Management,

Lucknow, said that ‘transforming collective

mindsets’ has become the need of the hour in the

wake of continuous changes which are catapulting

our existence every passing minute. Prof. Nandini

Vaidyanathan, Mentor, Teacher and Founder of

‘CARMa Connect’, while expressing her views

about ‘transforming society’, highlighted that

every Indian should behave like an entrepreneur

does, even if he/she does not own the company.

She emphasized that one should ‘own’ the

company in broad sense of the word.

Citing the example of world’s largest retail-chain,

Wal Mart, she illustrated how the success of the

company lies in the fact that its employees believe

in ‘thinking creatively’ and ‘grabbing opportunities’

to the best of their capabilities.

Enumerating the drivers of change, she discussed

at great length the role of government policy,

globalization, localization, competition, technology,

market-shift, individual needs and the like.

Shri Krishna Janmashtami Celebrations

The auspicious occasion of Janmashtami was

celebrated at Jaipuria, Lucknow on August 21,

2011. Students, clad in traditional attire, added an

ethnic touch to the festival.

The cultural programme included Krishna-Radha

Dance performed by Gaurav Raghuvanshi and Isha.

A group dance depicting the ten avatars of Lord

Vishnu presented by Disha Singh, Arminder Kaur,

Poorvi Chib, Ankita Awasthi and Divya Omprakash

Gupta. Bhajans were sung by Sumit Kumar Agarwal,

Manisha Mishra, Pragya Sharma and Akansha Verma.

The cultural event left the spectators spell bound.

The Krishna Janm Pooja was performed with

fervour and gaity by the students in the campus.

“Own the road map for becoming a successful entrepreneur”


CAMPUS DIARY

Placement Orientation Programme

A two day placement orientation programme was

conducted on August 29th & 30th, 2011 for PGDM

Batch of 2009-11. Corporate personnel from

across industries had an interaction with the

students. Mr. Rohit Chadha, VP Homtex Inc.,

discussed in detail regarding employability &

scope in Manufacturing Sector. Mr. HL Passi, GM

Marketing & Sales, IRPPL shared his experiences

and discussed the expectations and the scope in

Retail Sector. Ms. Sonal Chadha, Process Trainer,

Copal Partners encouraged the students to add

KPOs as an important segment in their career

planning and organizations.

Jaipuria Noida

Fresher’s Party for Batch 2011-13

For most first year students, one of the first glitzy

impressions of their institute is on the night of the

Freshers’ party. The event was organized by the

seniors for the PGDM, batch of 2011-13 on August

6th, 2011 at the campus, which was graced by the

faculties. The senior batch of PGDM students put

their best to entertain the fresher’s and showcase

their talents through a bouquet of fun filled

programmes. The highlight of the event was the

talent hunt in which Ms. Sneha Singh and Abhishek

Wahi were adjudged as Miss and Mr. Fresher. All the

freshers enjoyed the show and admitted that party

was quite a fun, engaging and memorable.


Jaipuria Jaipur

CAMPUS DIARY


Faculty Research Seminar Series

Emotional Intelligence- Revisit, Retrospect

and Refine by Dr. Pradeep Kautish

The paper is an attempt to examine two widely

popular emotional intelligence scales that are

used to measure emotional intelligence and to

control the validity and reliability of Tapia's

emotional intelligence inventory studies and the

emotional intelligence scale that is developed by

Wong and Law in Indian context. Among various

critical concepts about the comprehension of

emotional intelligence, Aristotle defines

Emotional Intelligence as "those who possess the

rare skill to be angry with the right person, to the

right degree, at the right time, for the right purpose

and the right way are at an advantageous in any

domain of life.” Together with many definitions

and sub dimensions about what emotional

intelligence is; in brief, emotional intelligence,

which is another type of intelligence, is

conceptualized as the individual's awareness of

his/her own feelings and his interpretation of

others' feelings correctly and is assessed as

another type of social intelligence.

Identification of Factors Influencing

Consumers' Buying Behavior for Small Cars-

A Case of Jaipur by Dr. Shubha Johri

Jaipuria Jaipur bids adieu to

Director Dr. A.G Balasubramanian

on 18th August 2011.

Dr. A.G Balasubramanian, Director-

Jaipuria Jaipur was bid farewell by the

Jaipuria Jaipur Fraternity on 18th August

2011. The faculty and staff members

thanked Dr. Bala for his invaluable

contribution to mentoring students and

faculty colleagues during his tenure at

Jaipuria Jaipur. We wish him all the success

and healthy life.

CAMPUS DIARY

Mohammed Faizan Chishty& Sneha Jaiswalwas chosen as

Mr. and Miss Fresher 2011.


The automobile industry today is the most

lucrative industry. Due to the increase in

disposable income in both rural and urban sector

and easy finance being provided by all the

financial institutes passenger cars sales has

increased over the previous years. Indian

automobile industry has reported a growth of

26.41 per cent growth in sales in 2009-10

Society of Indian Automobile Manufacturers

(SIAM) had forecast 10-14 per cent growth for the

industry during 2010-11. According to the

information provided by SIAM, the total Indian

market for passenger cars in 2009-10 rose by over

25 per cent to 1.5 million units from 1.2 million

units. This paper attempts to answer some of the

questions regarding factors influencing the buying

behavior of small car in India by conducting the

market research.

Other Sessions

Role of SEBI in shaping Indian Securities

Market by Mr. D R Mehta

'Assam Agriculture Competitiveness

Project: Some Successful Case Studies'

by Dr. Hema Yadav

Fresher’s Party

26 August, 2011 was a glittery evening at Jaipuria

Jaipur and the perfect mood for a party was set as the

PGDM second year students hosted the Freshers'

party to welcome the newly joined PGDM batch into

their fold. Mauj-Masti and all the shades of vibrant

youth marked the theme of the Fresher’s party.

The event kicked off with the welcome note by the

Officiating Director Dr. Prabhat Pankaj.

The most awaited event was the choosing and

crowning of the Mr. and Miss Fresher 2011. The

questions posed during the various rounds were a

mix of intellect and humour. Finally, Mohammed

Faizan Chishty & Sneha Jaiswal was chosen as Mr.

and Miss Fresher 2011.

But the fun did not seem to end, for the two hour

long dance party saw students tapping their feet

on the electrifying beats of DJ.

Dummy pix

Dummy pix

CAMPUS DIARY

Foundation Day

Jaipuria Indore celebrated its Foundation day on

August 05, 2011. One year ago, a grand puja was

organized with high profile guests from all walks of

life present to mark the occasion. To commemorate

the auspicious day and establish a legacy, the

recollection of this day would go on every year. The

Jaipuria Indore catalysts organized a cultural event

("Jaipuria Indore's Got Talent!"), followed by

plantation drive to mark the occasion and also

renew their vow for the environment.

Social Media Workshop

by Mr. Paritosh Sharma

On August 6, 2011, a workshop on Social Media

was conducted at Jaipuria Indore by Mr. Paritosh

Sharma, a Digital Media Evangelist and currently

the Associate Director (Online Initiatives) with The

Indus Entrepreneurs, Delhi. Paritosh conducted a

workshop on the effective usage of Facebook,

Twitter, Linkedin, Blogs, and other social media

Jaipuria Indoretools for building a personal brand, marketing of

companies, products and services and also

community building.

Personality Grooming Workshop

by Ms Karuna Khatwani

A personal grooming workshop was conducted by

Ms Karuna Khatwani- Independent Sales Director,

Mary Kay on August 3rd, 2011. The workshop

provided useful insights in areas of skin care,

grooming and personal hygiene. The workshop

was interactive and had live demonstration on

knowing your skin type and skin care routine. The

workshop also shared insights on how to dress

appropriately based on the T.P.O. (time, place and

occasion) principle.

Catalyst in the News

Nischay Jamwale, Catalyst 2011-13 at Jaipuria

Institute of Management Indore, was featured in

the Men’s Health Magazine for his conscious effort

in personal health management .


CAMPUS DIARY

Catalysts Initiatives

MS-Outlook & Thunder Bird Session

by Prasad Shejwalkar -catalyst 2011-13

Prasad Shejwalkar, PGDM 2011-13, conducted a

session on MS- Outlook and Thunder Bird on 4th

August, 2011. The interactive session focused

on Microsoft Outlook, its relevance and benefits.

The Sub-Prime Crisis Session on 12th August

2011 by Prasad Shejwalkar and Sravanti Ivaturi -

catalyst 2011-13

The US Mortgage crisis was one of the biggest crisis

occurred in the past decade with an impact on all

the other global markets like a shock wave. The

main reason for the US Debt Crisis or the Subprime

Crisis is because of the US Financial & Banking

institutions which went on giving loans to the

credit card holders without looking at their paying

capacity and the credit worthiness thus resulting in

subprime crisis. Initially the session seems to be

bit difficult to understand but as the facilitators

explained about the various aspects of subprime

crisis the session became very interactive with an

overall good learning experience.

Economics and Current Affairs Session

by Anurag Srivastava: Catalyst 2011-13

Basis of economics as well as current affairs

session was organized by Anurag Srivastava which


served as a revision to everything discussed in

class, including topics such as Introduction to the

principles of microeconomics, Demand, Supply,

Diminishing marginal utility, basic economic costs,

public goods, elasticity, market structure,

opportunity cost, inflation, unemployment,

economic growth and GDP, exchange rates, and so

on. Live industry examples made the session

intersting and easy to retain informations.

CAMPUS DIARY

Jaipuria Indore has launched 8 clubs on 18th August 2011. Each catalyst was assigned a particular group as per his/her interest. Sravanti Ivaturi & Geet Malhotra, PGDM 2011-13 were elected as President and Vice President.

THE E-SPARK CLUB

Innovation, Creativity, Imagination are the

three components of this club. The club

f o c u s t o b r i n g o u t t h e h i d d e n

entrepreneurial skills as well as to improve

the networking skills of the catalysts.

THE M-FACTOR GANG: THE MANAGEMENT CLUB

M-factor, The management club of Jaipuria

Indore aims at making the institute a place

where catalyst along with visitors will feel

like their home. The main responsibilities

are to manage all the clubs of the institutes,

maintain discipline, maintenance of

transport, cafeteria, hostel and all events

related to the institute.

S.C.E.C Cell will play a very important role in

organizing different kinds of events on and

off the campus. Knowledge, Talent,

exhibiting the talent and behavior/respect

towards different people of the society are

the four important things the committee

will focus on.

SOCIAL, CULTURAL ANDENTERTAINMENT CELL

JSIC is not merely about playing games but

to make sure about the improvement in the

quality of life, fitness and health through

daily exercises and other fitness activities.

JAIPURIA INDORE SPORT CLUB (JISC)


CAMPUS DIARY

ACADOLOGY: THE ACADEMIC CELL

The club “Acadalogy”with tagline “give

logic to learning” aims to “Create an

environment where one can learn, realize

one’s potential and harness it for the

better cause”.

DIGITAL –IN-VEIN

The focus of the Digital Club of Jaipuria

Indore is not only to help everyone move to

the digital platform, but to innovate in

everything we do.

The Corporate Interface Cell facilitates a

student-centric learning approach and

focus on industry exposure.

THE CORPORATE INTERFACE CELL

This club will be responsible for media

outreach activities in various platform

online and offline ensure a 360 degree

approach in communication across the

Jaipuria community.

MEDIA, SOCIAL MEDIA & INTERNALCOMMUNICATION AND BRANDING COMMITTEE:


Promotions

Dr. Prerna JainPromoted as Associate Professorfrom Assistant Professor.Jaipuria Jaipur

Dr. Shubha JohriPromoted as Assistant Professorfrom Assistant Professor IIJaipuria Jaipur

Dr. Anvay BhargavaPromoted as Assistant Professorfrom Assistant Professor IIJaipuria Jaipur

PROMOTIONS AND ACHIEVEMENTS

Jaipuria Fraternity congratulates all its colleagues and students for

their outstanding performance and achievements.

Achievements

Shri N.C. JoshiCAOJaipuria JaipurAwarded for Excellent work in Campus Mgt.& Liasoning with Govt. Agencies

Dr. Anvay BhargavaAssistant Professor Jaipuria JaipurAwarded For Excellent Work in Placement

Dr. Sheenu Jain Jaipuria JaipurCertified as NEN Goldman Sachs Faculty Scholar – NEN GS Mentor Development Program 2010

Best Summer Internship AwardJaipuria Jaipur

Ruchika Khanna:

PGDM 2010-12

Specialization: Finance

Summer Internship at:

Times of India (TOI)

Project Title: Distribution Cost

Management in Newspaper Industry

Ankit Pareek:

PGDM 2010-12

Specialization: Marketing



Project Title: Study of Outlet

Information and Customer Behavior

Sapna Verma:

PGDM 2010-12

Specialization:

Human Resources



Project Title:

Analysis of recruitment and

Selection Practice at Gravita India

Ltd:A Retrospective View


APPOINTMENTS


Jaipuria Lucknow

Ms. Arti Mishra,

Executive-HR

DOJ: 16th August, 2011

Ms. Monika Banerjee

Management Trainee


Dr. Anupam Rastogi

Director


Jaipuria Jaipur

Mr. Tarun Jaiswal

Manager (Admissions)

DOJ: 16th August 2011

Dr. Prabhat Pankaj

Officiating Director


Jaipuria Corporate Office

Mr. Awadh TripathiSenior Manager- AdmissionsDOJ: 8th August, 2011

CELEBRATIONS

Prof. Lalit SharmaAssistant Professor IIJaipuria Noida1

JULY

Prof. Romy SainyAssistant ProfessorJaipuria- Indore31

JULY

Prof. Suchi PriyaAssistant ProfessorJaipuria Noida6

AUGUST

Mr. Abhay SharmaVP- HRJaipuria Corporate Office8

AUGUST

Dr. Prerna JainAssociate ProfessorJaipuria Jaipur10

AUGUST

Taranjeet KaurJr. Executive Admissons& Hostel WardenJaipuria Jaipur19

AUGUST

Prof. Ritu WadhwaAssistant Professor IIJaipuria Noida30

AUGUST

Ms. Rucha PadhyeAssistant ProgramOfficer (Academics)Jaipuria Indore31

AUGUST


KNOWLEDGE SPACE

by the students’ business school experience inside

and outside the classroom, from the way their

admissions inquiries are handled, to their courses,

programmes, examinations, graduations and job

searches. And it is probably their formal and

informal interactions with faculty that have the

greatest impact since, rightly or wrongly, students

believe that faculty speak for good business

practice since this is what they purport to teach.

The most obvious element of faculty influence is in

what faculty says and does. In the use of flippant

expressions such as “Business is all about creating

shareholder value”, or describing topics such as

business ethics and corporate social responsibility

as “soft”, compared with accounting or finance,

faculty are conveying attitudes and feelings about

what is and is not important and, by inference,

what future leaders should be concerned about.

But these pale in comparison with the things

faculty do not do. If business ethics is an elective

course, then faculty are making a statement that

“ethics are optional”; if nothing is taught about

economic and social history, such as the Great

Depression of the 1930s or the near meltdown of

the financial system in 2008, then faculty are

making “silent statements” about what they think

business leaders should concern themselves with

in the future. When the media features an alleged

scandal in the business world and faculty do not

INSIGHT ON EXPERIENCE

In the wake of the near-meltdown of the financial

system in 2008, business schools came in for

much criticism. This criticism has put those who

design programmes and teach in business schools

under pressure to review their roles and

responsibilities for educating tomorrow’s

business leaders.

The temptation is to review the curriculum to see if

different topics should be taught - perhaps putting

more emphasis on the ethics of business, or

sustainability. But, while curriculum review may

produce some improvements, it is not the answer

to what ails business education. It is not what

business schools teach students that matters,

rather, it is what those students experience during

their programmes that makes a difference.

Three things make for good business leaders:

competencies – the knowledge, skills and

judgment needed to run a business well and

satisfy shareholders; character – the values and

virtues almost universally recognized as worthy of

approval and praise; commitment – the aspiration,

engagement and sacrifice required to do the hard

job of business leadership, rather than just

holding the leadership position. All are influenced

Professors Influence Leader BehaviourWhat education tomorrow’s business leaders need? - Jeffrey Gandz

The author is a

professor at the Richard

Ivey School of Business,

The University of

Western Ontario


KNOWLEDGE SPACE

is that what is taught is less important than the

impact faculty have on students’ characters and

their commitment to be good business leaders, not

just skilled ones.

Faculty need to offer more comprehensive content

and to examine closely not only what is taught, but

also their words and behavior and what they allow

to be said and done in their programmes and

institutions. Business schools must examine their

actions not through the lens of their knowledge,

but through that of the student experience. It is

only when schools design and deliver better

experiences that they can contribute effectively to

improved business leadership.

(The author is a professor at the Richard Ivey School

of Business, The University of Western Ontario.)

Read more: http://business.in.com/article/richard-

ivey/professors-influence-leaderbehaviour/27562

/1#ixzz1X9L7zqwu

address it in class, then they appear either

indifferent to or condoning the action.

Even more insidious however, are events that are

allowed to happen and pass without comment or

action. When students cheat in class, use faculty

teaching notes to prepare for their classes,

intimidate other students, fail to pull their weight

on group assignments while taking a free-ride on

the grade that’s assigned, practice discrimination -

events that would not be tolerated in the best run

business organizations, then faculty are seen to be

condoning these behaviors.

Such behavior by faculty is not deliberate, but it

often occurs. Faculties are specialists, who can feel

unprofessional outside their zones of expertise.

They are also usually passionate about what they

teach and want to use all their class time for

teaching their subjects. Yet if the events of the last

few years have taught business schools anything, it

How Dangerous Is Common Sense to Managers? - James Heskett

In predicting outcomes and acting accordingly, we

give far too much credence to such things as our

own experiences, our ability to determine what is

important, and history itself

For example, in Everything is Obvious, Once You

Know the Answer: How Common Sense Fails Us,

sociologist Duncan Watts' thesis is that, in

predicting outcomes and acting accordingly, we

give far too much credence to such things as our

own experiences, our ability to determine what is

important, and history itself—mainly because

complex phenomena are based on events that

never repeat themselves and can't be examined

scientifically. Once we know the outcome of a

situation, we rationalize the reasons why it

occurred and convince ourselves that we've

learned something from it that we can use in

making future decisions. As a result, we give

unwarranted credit to such things as experience,

intuition, and even common sense.

Watts challenges our ability to assess the validity

of experiences on which common sense is based,

thereby raising the question of whether common

sense based on accumulated experience can be of

any help to decision-makers forced to predict the

future in complex situations. Watts questions

much of the recent work that purports to identify

causes and effects in complex, unique situations

involving such things as tipping points and many

o f t h e p h e n o m e n a e x a m i n e d b y t h e

Freakonomists. In fact, nearly all writing about

management and behavioral economics that seeks

to credit performance to one cause or another is

suspect. Anything based on this faux knowledge,

including our common sense, is challenged.

If this research were valid, Watts argues, why

wouldn't we be able to predict the success of a

strategy, a new disruptive technology, a product, or


KNOWLEDGE SPACE

"emergent" strategy formulation in which long-

term predictions are replaced by efforts to better

understand what is going on at present.

According to Watts, leaders run the risk of injecting

too much common sense into decisions,

uninformed by experimentation that could be

designed to identify cause and effect. Does Watts

have something here? Are too few strategies based

on testing before investing? Do we make too much

use of our common sense under the wrong

circumstances? Do we use it unreliably to

emphasize some and ignore other information? Do

we give common sense too much credit for

success? What do you think?

(The author is a Baker Foundation Professor,

Emeritus, at Harvard Business School)

Reference: Duncan J. Watts, Everything is Obvious,

Once You Know the Answer: How Common Sense

Fails Us.

Read more: "http://business.in.com/article/harvard/

how-dangerous-is-common-sense-to-managers/

27492/1#ixzz1X9GO3tOU

an advertisement? The reasons he gives are that

these phenomena are too complex, involving so

many variables that they can't be repeated or even

tested effectively. (The Vanguard Group's founder,

John Bogle, has been arguing this for years,

concluding that mutual funds are more successful

when they are not managed.)

What are we to do? According to Watts, it may

mean confining our use of common sense to

everyday routine decisions for which recent

experience can truly be helpful, such as the best

route to take to work to avoid traffic. Newer

technologies such as the Internet, social

networks, and specialized hardware may come to

the rescue by providing easy ways of surveying

customers, testing product features, and

conducting business experiments. Rapid-

response systems may, in some cases, eliminate

the need to predict the future by allowing

managers to respond only to events that have just

occurred. A variation on this was proposed years

ago by Henry Mintzberg in his critique of strategic

planning when he suggested that instead of long-

term planning, managers should practice

Everything is Obvious, Once You Know the Answer: How

Common Sense Fails Us, sociologist Duncan Watts' thesis

is that, in predicting outcomes and acting accordingly, we

give far too much credence to such things as our own

experiences, our ability to determine what is important,

and history itself—mainly because complex phenomena

are based on events that never repeat themselves and

can't be examined scientifically.


B -SCHOOL HAPPENINGS


September 23-24, 2011

FDP on Multivariate Data Analysis using SPSS

Organizer : Jaipuria Institute of

Management, Jaipur

Venue : Jaipuria Institute of

Management, Jaipur

September 28-29, 2011

38th National Management Convention, Theme:

on Inclusive Growth- A Challenging Opportunity

Organizer : All India Management

Association

Venue : Le Meridien, New Delhi

More : http://www.aimaind.org/national_

events /38th-NMC.html

September 30, 2011

Workshop on "Talent Acquisition and Management

of Tomorrow's Workforce - The GEN - Y"

Organizer : National HRD Network and

NHRDN Delhi NCR Chapter

Venue : India Habitat Centre, Lodhi Road,

New Delhi

More : http://www.nationalhrd.org/

event-details.php?id=330&src=2

November 11-13, 2011

National Convention on Responsible leadership:

Sharing of Case studies

Organizer : XLRI, Jamshedpur

Venue : XLRI, Jamshedpur

More : http://111.93.2.3/cgmrl/National%

20Convention%20on%20

Responsible%20Leadership.pdf

January 12-14, 2012

International Conference in Marketing

Organizer : Indian Institute of Management

Lucknow

Venue : Indian Institute of Management

Lucknow, Noida Campus

More : http://www.iimlmarconference2012

.in/call-for-papers.html#impd

BOOK WINDOW


This is Rashmi Bansal’s third successful book on

entrepreneurship, after “Stay Hungry Stay Foolish”

and “Connect the Dots”. But this is, perhaps, more

impactful than its predecessors, considering the

theme — social entrepreneurship. Bansal has

compiled 20 inspirational stories about people

who have taken an unconventional path in pursuit

of happiness.

The book has three parts: Rainmakers,

Changemakers and Spiritual Capitalists. The first

section, expectedly the largest of the three, has 11

stories of people whose enterprises make profits,

but for whom profit is not the only driving force.

The next section is the most inspirational, about

genuine change agents who have kickstarted

movements of wide-ranging consequences in

areas such as RTI activism and education. The third

section, as its title signals, is about those who have

blended spiritualism and service for common

good. Bindeshwar Pathak, the spirit behind Sulabh

International and Arvind Kejriwal of Parivartan are

well known, but the likes of Dhruv Lakra of Mirakle

Couriers, less so.

The writing style of Rashmi Bansal is unrivaled, the

way she collects the stories of these entrepreneurs

and writes in a lucid manner that readers can easily

connect to the book while reading. Even if one is

not interested in entrepreneurship still he/she can

read the book because it’s not only about

entrepreneurship but it’s about listening to your

heart and chasing your dreams. Featuring lives of

some indefatigable Indians, the book leaves the

reader with an overwhelming sense of warmth and

pride. A good insight for budding entrepreneur.

(This story was published in Businessworld Issue

dated 08-08-2011)

I HAVE A DREAM

The India You Didn’t Know Of

Rashmi Bansal, Westland, Tranquebar


This book through a host of engaging examples

and arguments, Santosh Sharma discusses how it is

no longer enough to just think out of the box.

At a time when most of us would like to credit

ourselves with out-of-the box thinking, author

Santosh Sharma has come up with a startling view,

that the current innovative trends has compelled

to think beyond innovation that’s what is

emphasized in this book “ Next What’s In”.

According to the author, it is no longer enough to

think out of the box. A time has come when the

boxes need to be dissolved and repositioned.

Just when most optimists urge people to perceive

the glass as half-full, Sharma accepts the glass as

it is. It is neither half-full nor half empty.

According to him, once you accept the glass as it

is, it results in self-realisation.This stance makes

his book Next What’s In the world’s first book on

dissolving all the boxes.

The book strikes a balance between a management

book and self help book and to that extent, it would

probably attract a wider audience. A reference to

the fact that good leaders create more leaders and

not followers is interesting. This is interspersed

with personal anecdotes. Sharma narrates a

situation when he attended an E&Y conference in

Goa, where he managed to squeeze in time to sit

down on the beach and admire nature at its best.

Next What’s In seems to have opened a new line of

thinking, where the box becomes passé since it

confines people and organisations, which are

innovating low cost high class products. A case in

point is the IndiOne line of hotels. Even wealth

which is a relative term, takes a different meaning,

as the author makes a reference to the late C.K.

Prahlad, who suggested that fortune and

innovation happen for people at the bottom of the

pyramid.

One of the most engaging chapters of the book is

the one on innovation. Sharma points to

circumstances where everyone across the ladder

needs to reinvent to remain focused. To many,

Sharma might come across as the new age

thinker, someone who takes the reader through

ups-and-downs of life. Somewhere fact and

fiction merge as the author urges readers to

relate, integrate, internalise and intertwine

various parts of the book with their lives.

Established myths are questioned and there’s an

attempt to break it down. All through the

language remains simple and lucid, and the

presentation blends where charts and

illustrations make the book lively. Illustrations

of bonsai are used to depict the stunted growth

of desire while is contrasted to a fully grown

tree which symbolises complete growth.

Source: Businessworld

NEXT WHAT'S IN

The Box Factor

Santosh Sharma, CAS

(Conscious Advisory Services) India

BOOK WINDOW

NEWS BITES

The Xavier Aptitude Test (XAT) conducted annually

by Xavier Labour Relations Institute (XLRI), Jamshedpur

will be held on January 8, 2012. Online registration

for the same can be done from September 20,

2011 upto November 30, 2011.

While the paper will remain a pen and paper

format this year and conducted on a single day, the

content of the paper is expected to change

drastically. According to the Chairperson,

Admissions, The format of the paper is going to be

hugely different this year keeping in mind the new

demands. “It is good to bring about changes in the

XAT to be held on January 8, 2012.

Paper to be re-packaged to attract more from humanities, fewer from engineering

paper and this year the changes will reflect that

changing expectations of present times,”

This alteration in the pattern aims to get more

aspirants from the humanities sector and decrease

the number from the engineering background.

“The whole paper will be re-structured to meet

these needs.

Source: Pagal Guy

http://www.pagalguy.com/2011/08/xat-to-be-

held-on-january-8-2012-paper-going-to-be-

total ly-re-packaged-to-attract-more-from-

humanities-background/

After months of speculation, the Indian Institutes

of Technology (IITs) will adopt the Common

Admission Test (CAT) from 2012 onwards. This

means that the IITs will not run the national Joint

National Management Test (JMET), which was in

operation for over ten years.

This move comes close on the heels of a statement

made by All Indian Council for Technical Education

(AICTE) chairman SS Mantha last week that there

should be one entrance exam for all MBA aspirants.

While the HRD ministry, said in a press release that

it would not be possible to have one exam for all,

this move by the IITs, has been seen as a move to ease

pressure on students, says sources in IIT. Last year,

around 30,000 applicants took the IIT entrance exam.

Officials in IIT say that JMET is similar to the CAT in

content, hence it made sense to have just one

exam, the only difference is that JMET had a ‘higher

maths’ quotient. The major IITs in Mumbai, Delhi,

Kanpur, Kharagpur, Chennai and Roorkee have

decided to go wth CAT from next year. Sources

further added that the change of the CAT paper

CAT replaces JMET: Move expected to ease pressure on aspirants, faculty

from a three section to a two-section format is also

expected to aid IIT management aspirants. The two

section lay stress on analysis and communication

which was also a key testing point in the IIT

management entrance exam.

Ironically, last three years have also seen a steady

decline in the number of students taking CAT. From

almost 2.5 lakhs in 2009, the number slumped to a

little over 2 lakhs last year. While the replacement

of JMET might not really see a difference in

number of CAT takers, it is expected to make a

difference to those applying to the management

arm of the IIT schools.

If not anything, it will make a differnce at least to

those applying to the Tata Institute of Social

Sciences – for some years the dates of JMET and

TISS entrance exam clashed and if there were

students who wanted both, had to often choose.

Source: Pagalguy

http://www.pagalguy.com/2011/08/cat-replaces-

jmet-move-expected-to-ease-pressure-on-students/


NEWS BITES

For years, every class at the Indian Institutes of

Management (IIM) was boringly uniform. Students

were mostly boys, with only a sprinkling of the

other sex. In class, these young men thought

similarly, used identical logic and took decisions

that were alike, for they were all hardwired to

behave in a certain fashion at the engineering

campuses they came from.

In a strange correction to break the monotony of

these two singularly large constituencies that

cornered seats for years at the IIMs, the

management schools have decided to award

special marks to girls and non engineering

students.

All the six new IIMs and the ones at Lucknow and

Kozhikode feel it’s time to rebalance the gender

scales in office spaces. So while IIM-Rohtak will

give 20 marks to each girl and another 20 to a non-

engineer, IIM-Raipur will add 30 marks to the

overall scores of each girl-non-engineer. IIM-

Lucknow has decided to grant five marks to each

girl and two to non-engineers.

“It’s for the first time that we have taken a

conscious decision to make the diversity on our

campus richer. Hence apart from the CAT scores,

academic performance in Class X and at the

graduation level, and work experience, we will

award marks for two diversity factors — gender

and academics,” said IIM-L Admissions Chairman

Arunabha Mukhopadhyay. Echoing his feelings

was B S Sahay, IIM-Raipur director, who said that all

the new management schools jointly took a call to

benefit girls and non-engineers.

In a strange correction to break the monotony of

tipping gender scales, IIMs have decided to award

Advantage girls, by IIMs’ grace

special marks to girls and non-engineering

students.

Seven IIMs released their admission criteria

months before the Common Admission Test. The

new IIMs have decided to do away with group

discussions and will instead jointly hold a Written

Ability Test (WAT). “The aim of the GDs was to test

candidates’ communication skills, their convincing

prowess, their leadership abilities and their

teamwork. But then many students get coached to

participate in GDs. And sometimes, students who

can’t raise their voices and are not aggressive just

go unheard,” says IIM-Trichy Director Prafulla

Agnihotri.

The older management schools—IIM-Bangalore,

Calcutta, Lucknow, Kozhikode, Indore, will, like IIM-

Ahmedabad, expect students to clear a “writing

task” as well as conduct GDs and Personal

Interviews.

Source: TOI, 25th August, 2011

http://epaper.timesofindia.com/Default/Scripting

/ArticleWin.asp?From=Archive&Source=Page&Ski

n=TOINEW&BaseHref=CAP/2011/08/25&PageLa

bel=1&EntityId=Ar00102&ViewMode=HTML


NEWS LETTER OF JAIPURIA INSTITUTE OF MANAGEMENT, …

Documents

Transcript of NEWS LETTER OF JAIPURIA INSTITUTE OF MANAGEMENT, …