Service marketing @jaipuria institute of management

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SERVICES MARKETING Group No. 5 Sumit Agarwal Saurabh Srivastava Himanshu Yadav Deepti Sharma Shreya

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Transcript of Service marketing @jaipuria institute of management

  • 1. Group No. 5Sumit AgarwalSaurabh Srivastava Himanshu YadavDeepti Sharma Shreya

2. ServiceServices are deeds, processes, and performances.Services include all economic activities whose output is nota physical product or construction, is generally consumedat the time it is produced, and provides added value (e.g.,convenience, amusement, timeliness, comfort, health) informs that are essentially intangible. 3. Tangible Good Service With WithPure TangibleAccompanying AccompanyingGoodHybrid Offer Minor Goods ServicesPure ServiceAuto WithAirline Trip WithRestaurantSoapAccompanying AccompanyingRepair ServicesSnacksEducation 8-3 4. Health Care hospital, medical practice, dentistry, eye care Professional Services accounting, legal, architectural Financial Services banking, investment advising, insurance Hospitality restaurant, hotel/motel, bed & breakfast Travel airlines, travel agencies, theme park Others hair styling, pest control, plumbing, lawn maintenance, counseling services, health club, education 5. 8-5 6. The Best Example of Pure Service Marketing isEducation Sector. Which we can understand bythe example of Jaipuria Institute of Management, Noida 7. Services offered by JIM, Noida 8. Computer Lab 9. Library 10. Students Vehicle ParkingService 11. Faculty Vehicle ParkingService 12. Students Mess 13. Students Canteen 14. High QualityInfrastructure(Tangiblising theIntangible) 15. Play Ground Facility 16. College (Management) InternalExternalMarketing Marketingenabling the setting thepromisepromise FacultyInteractive Marketing Students