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JAIPURIA INSTITUTE OF MANAGEMENT, LUCKNOW

LIBRARY DEPARTMENT

CURRENT AWARENESS BULLETIN, MAR. 2010

CONTENTS PAGE Nos.

Current Contents of Periodicals 1-28 Journal Indexed 29-30 Acquisition Update 31-41 Book Reviews 42-48 Online journals 48

CURRENT CONTENTS OF PERIODICALS

407 Overcoming Ad Avoidance in Television Commercials – Marketing Mastermind – February 2010; pg 13

408 Which color should be selected for your Brand? – Marketing Mastermind – February 2010; pg 17

409 Sales Promotions and their influence on Consumer Behaviour – Marketing Mastermind – February 2010;pg 21

410 You can afford to lose key performers, not key customers! – Marketing Mastermind – February 2010; pg 25

411 MICE Tourism: Opportunities and Challenges for India – Marketing Mastermind – February 2010; pg 34

412 EVA-A Comparative Analysis with Traditional Accounting Measure / Prof. Mousumi Bhattacharya and Prof. Sharad N Bhattacharya – IMR Management Speak – Jan – June 2009; pg 1

413 Changing Scenario of India banks / Prof. Ashutosh Mishra – IMR Management Speak – Jan – June 2009; pg 15

414 Role of Organisational Values on Intrapreneurship / Dr. Nidhi Srivastava – IMR Management Speak – Jan – June 2009; pg 24

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415 Participative Stratefies for Improved Employee Productivity: A Comparative Study of Selected Public and Private Organisations / Prof. Anshu Yadav – IMR Management Speak – Jan – June 2009; pg 30

416 Pattern of Absenteeism in Centres of Professional Education in Lucknow City / Prof. Deepti Sinha and Prof. Sachin Sinha – IMR Management Speak – Jan – June 2009; pg 40

417 Impact of Recession on Indian Retail Sector / Prof. Farhat Mohsin, Prof. Sweta Bakshi, Dr. Sandeep Kumar – IMR Management Speak – Jan – June 2009; pg 50

418 Innovation for Sustainable Development / Prof. Rupa Khanna Mahrotra and Prof. Uday Khanna – IMR Management Speak – Jan – June 2009; pg 61

419 Business Architecture – A Center For Cross – Functional Excellence / Dr. Manj Trivedi & Mrs. Manisha Paliwal – IMR Management Speak – Jan – June 2009; pg 67

420 A Case study: Strategic Dilemma at IFGL Refractories Ltd. / Saikat Gochhait – IMR Management Speak – Jan – June 2009; pg 73

421 Crouching Audiences, Hidden Products – Advertising Express – February 2010; pg 14

422 Badvertising: Another Shade of the Creative World – Advertising Express – February 2010; pg 19

423 Integrated Brand Promotion: Much More Than Advertising – Advertising Express – February 2010; pg 24

424 Product Demonstration: Effective Tool of Communication Mix for Rural Appeal – Advertising Express – February 2010; pg 28

425 e-Recruitment Advertisements: A Better Option? – Advertising Express – February 2010; pg 31

426 Combating Retail Shrinkage: Challenges to Retailers – Advertising Express – February 2010; pg 35

427 Stakeholder Marketing: The Indian Scenario – Advertising Express – February 2010; pg 39

428 Green Advertisements: The New Gold to the Marketer – Advertising Express – February 2010; pg 43

429 Corporate Social Responsibility as a Business Imperative – Advertising Express – February 2010; pg 49

430 Does Nominal devaluation Precede Real Devaluation in flexible Exchange Rate Regime? A Case study of Papua New Guinea / Ravinder Rena, Muhammad Shahbaz and Qazi Muhammad Adnan Hye – Asia Pacific Business Review – Oct-Dec 2009; pg 3-17

431 An Empirical Analysis of Linear and Non-Linear Dependence of Stock Prices and Trading Volume in Asia Pacific Stock Market / K. Srinivasan, Malabika Deo and B. Murugesan – – Asia Pacific Business Review – Oct-Dec 2009; pg 18-27

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432 Seasonality in Indian Stock Market: A re-examination of January Effect / Kiran Mehta and Ramesh Chander – Asia Pacific Business Review – Oct-Dec 2009; pg 28-42

433 Determinants of Job Satisfaction in Select Indian Universal Banks-An Empirical Study / Jaspal Singh and Gagandeep Kaur – Asia Pacific Business Review – Oct-Dec 2009; pg 43-55

434 Identification of Managerial Competencies for Establishing a Conceptual Framework for HRD Practioners / M. Kameshwar Road and Sasmita Palo – Asia Pacific Business Review – Oct-Dec 2009; pg 56-69

435 Stakeholders Management in Public Sector Organisations – A Case Study of Bharat Heavy Electricals Limited (BHEL) / Shashank Shah and A. Sudhir Bhaskar – Asia Pacific Business Review – Oct-Dec 2009; pg 70-85

436 Binding Stakeholders into Moral Communities: A Review of Studies on Social Responsibility of Business / Tara S Nair and Rachayeeta Pradhan – Asia Pacific Business Review – Oct-Dec 2009; pg 86-97

437 Involvement as Moderator of the Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers / C. Padmanaba Sivakimar and P.T. Srinivasan – Asia Pacific Business Review – Oct-Dec 2009; pg 98-107

438 Evaluation of Linkage between Service Quality, Customer Satisfaction and Repurchase Intentions: An Application of SEM / T. Vanniarajan and P. Gurunathan – Asia Pacific Business Review – Oct-Dec 2009; pg 108-118

439 Performance Evaluation of Employees using Analytical Hierarchical Process: A Case Study of Indian IT Industry / K.C. Mittal, Ashok Kumar Goel and Pankaj Mohindru – Asia Pacific Business Review – Oct-Dec 2009; pg 119-127

440 Factors Influencing the Selection of a Mobile Phone Service Provider : An Empirical Study among Rural Consumers / Lalit Mohan Kathuria and Manish Jain – Asia Pacific Business Review – Oct-Dec 2009; pg 128-136

441 Diversity and Effectiveness: A Case of Software Project Teams / A. Velayudhan, S. Gayatridevi and S. Srividya – Asia Pacific Business Review – Oct-Dec 2009; pg 137-145

442 Clistering Consumers on the Basis of Attitudinal Variables / Nripendra Singh – Asia Pacific Business Review – Oct-Dec 2009; pg 146-155

443 PSU Disinvestment A Welcome Move – The Analyst – February 2010; pg 10 444 Interest Rate Outlook 2010 Whither the Future? – The Analyst – February

2010; pg 21 445 Indian IPO Market Poisted for a Big Leap! – The Analyst – February 2010; pg

27 446 India’s Fiscal Deficit A Cause for Concern – The Analyst – February 2010; pg

43 447 Economic Stimulus The Exit Issue – The Analyst – February 2010; pg 62 448 Trade Proectionism Threatening Growth Rebound – The Analyst – February

2010; pg 37

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449 Chinese Economy Overinvestment Quandary? – The Analyst – February 2010; pg 65

450 Dubai’s Debt Crisis – The Analyst – February 2010; pg 71 451 Indian IT In Need of a New Business Model – The Analyst – February 2010;

pg 58 452 Indian Shipbuilding Industry In Full Sail – The Analyst – February 2010; pg

74 453 Mutual fund business in India / Dr. R Hari Lal & Dr. Morusu Siva Sankar -

Banking Finance – January 2010; pg 5 454 Tackling Sub-prime – Solutions and Suggestions / Dr. Santhi - Banking

Finance – January 2010; pg 11 455 Small banks-its efficiency and prospects / Dr. M. Ketharaj - Banking Finance

– January 2010; pg 15 456 FII investment and Capital Market in India an Analysis / Deepesh Mahajan

& Dr. Chhaya Mishra - Banking Finance – January 2010; pg 22 457 The role of professionals in family businesses trillion - Banking Finance –

January 2010; pg 27 458 Regional Economic Integration and FDI in South-Asia: Prospects and

problems / Aradhna Aggarwal – The ICFAI University Journal of International Business law – Jan. & April 2010; pg 8

459 Why do firms invest Abroad? An Analysis of the Motives Underlying Freign Direct Investments / Chiara Franco, Francesco Rentocchini and Giuseppe Vittucci Marzetti – The ICFAI University Journal of International Business law – Jan. & April 2010; pg 42

460 Foreign Director Investment in Canadian Banking: Is there a Case for Special Treatment? / John F Chant – The ICFAI University Journal of International Business law – Jan. & April 2010; pg 66

461 Double Taxation in Indirect Tax Laws: A Move Towards a Uniform Goods and Service TaX (GST) Regime / Yashwardhan Bandi – The ICFAI University Journal of International Business law – Jan. & April 2010; pg 90

462 Application of the Einstein Relation to Financial Data / Takashi Obara - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 5

463 Foreign Capital Inflow and Economic Growth Nexus: A Case Study of Pakistan / Qazi Muhammad Adnan Hye, Muhammad Shahbaz and Amra Hye - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 16

464 Pooled Mean Group Estimation of the Bilateral Inpayments and Outpayments for Bangladesh vis-à-vis Major Trading Partners / Gour Gobinda Goswami and Kazi Sabbir Ahmed - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 27

465 Impact of Global Financial Meltdown on Beta of Selected Scrips / N Maruti Rao and Iftikar Ahmed M Naikwadi - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 40

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466 Impact of Globalization on Agricultural Production, Exports and Imports in Iran / Hedayat Hosseinzadeh - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 64

467 Modeling Volatility for the Indian Stock Market / M Thiripalraju and Rajesh Acharya H - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 79

468 Understanding Exchange Rate Expectations in India / Mita H Suthar - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 106

469 Power Sector Regulatory Governance in Orissa / Lopamudra Mishra and Tushar Kanti Das - The ICFAI University Journal of Applied Economics – Jan. 2010; pg 127

470 Can Book-to market and size be risk factors that predict economic growth in Asia’s Emerging Economies? / Adam Clements, Michael, E. Drew, Ivan Krpan & Madhu Veeraraghavan – Finance India – Dec. 2009; pg 1213

471 Incremental Information content of accrual value added and cash value added beyond earning and operating cash flow : Case of Iran / Bita Mashayekhi - Finance India – Dec. 2009; pg 1231

472 User charge as a source of health financing in India : A case of Haryana / Pradeep Kumar, M.M. Goel & V.K. Tiwari - Finance India – Dec. 2009; pg 1249

473 Application of backward stochastic differential equation in insurance mathematics / Zhimin Deng - Finance India – Dec. 2009; pg 1269

474 Investment behaviour of rural investors / G. Ramakrishna Reddy & Ch. Krishnudu - Finance India – Dec. 2009; pg 1281

475 Corporate Dividend policy in Indian IT Industry / Karam Pal & Puja Goyal - Finance India – Dec. 2009; pg 1295

476 The effects of income on consumer activism in Nigeria / Anthony A. Ijewere - Finance India – Dec. 2009; pg 1317

477 A study on relationship and factors influencing the profitability of selected textile companies in Coimbatore District / P. Chellasamy & N. Sumathi - Finance India – Dec. 2009; pg 1325

478 Stock market volatility : A comparative analysis of NSE and BSE / V. Gangadhar & G. Naresh Reddy - Finance India – Dec. 2009; pg 1335

479 Business Failure prediction: Simple-Intuitive Models Versus Statistical Models / Hubert Ooghe, Christophe Spaenjers AND Pieter Vandermoere - The ICFAI University Journal of International Business Strategy – Sept. & Dec. 2009; pg 7

480 Acquisition strategy and real options / Mikael Collan and Jani Kinnunen The ICFAI University Journal of International Business Strategy – Sept. & Dec. 2009; pg 45

481 Performance and value creation: Family managed business versus Non-family managed business / Sindhuja P N - The ICFAI University Journal of International Business Strategy – Sept. & Dec. 2009; pg 66

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482 Emergence and Growth of the Indian Software industry : A strategic study / P K Sahoo and Rajnandan Patnaik - The ICFAI University Journal of International Business Strategy – Sept. & Dec. 2009; pg 81

483 Business Retail Banking strategies in the liberalized and globalized Era / R K Uppal - The ICFAI University Journal of International Business Strategy – Sept. & Dec. 2009; pg 95

484 Marketing Communication Through Brand placement : A strategic roadmap / Saikat Banerjee– Journal of Marketing & Communication – Sep-Dec. 2009; pg 4-22

485 A Paradigm shift from pyramid to New Multifaceted consumer class in India and its impact on organized retailing / Sita Mishra– Journal of Marketing & Communication – Sep-Dec. 2009; pg 23-33

486 Determinants of customer experience in New format retail stores / Rajnish Jain, Shilpa Bagdare– Journal of Marketing & Communication – Sep-Dec. 2009; pg 34-44

487 Service quality and customer loyalty in cellular service market: An application of ‘SEM’ / T Vanniarajan, P. Gurunathan– Journal of Marketing & Communication – Sep-Dec. 2009; pg 45-54

488 Effect of CRM on customer satisfaction in service sector in India / Sanjeev Verma, Ranjan Chaudhuri – Journal of Marketing & Communication – Sep-Dec. 2009; pg 55-69

489 Indian Equity Markets: Performance Analysis in 2009 - Portfolio Organizer – February 2010; pg 11

490 Dubai: The Fear Factor - Portfolio Organizer – February 2010; pg 16 491 Goods and Service Tax: A Road Map Ahead - Portfolio Organizer – February

2010; pg 22 492 In the Green Room of Mutual Fund Products - Portfolio Organizer –

February 2010; pg 27 493 Profiability of Systematic Investment Plans - Portfolio Organizer – February

2010; pg 35 494 Carbon Credit Trading Mechanism and Indian Scenario - Portfolio

Organizer – February 2010; pg 39 495 The Metal for All Seasons : Gold - Portfolio Organizer – February 2010; pg

47 496 Optical Portfolio construction using the Single Index Model - Portfolio

Organizer – February 2010; pg 52 497 Decade of Risk – Insurance Chronicle – March 2010; pg 19 498 Internal Risk Models in Insurance Companies– Insurance Chronicle – March

2010; pg 22 499 Analysis of Insurers’ Financial Statements – Insurance Chronicle – March

2010; pg 29 500 Hard Market, Soft Market: What Does the Future Hold? – Insurance Chronicle

– March 2010; pg 35

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501 Health Care Reform: Learning from others – Insurance Chronicle – March 2010; pg 38

502 Rural Insurance in India: Prospects and Challenges – Insurance Chronicle – March 2010; pg 43

503 Business Interruption: Is it time for a checkup? – Insurance Chronicle – March 2010; pg 52

504 Retail Business in India: Risks and preventions – Insurance Chronicle – March 2010; pg 55

505 The Nano Age – Indian Management – February 2010; pg 16 506 Showing the Way – Indian Management – February 2010; pg 22 507 Visionary leaders – – Indian Management – February 2010; pg 28 508 The Impending Risk – Indian Management – February 2010; pg 32 509 Brand Engagement – Indian Management – February 2010; pg 56 510 Save to prosper – Indian Management – February 2010; pg 60 511 Social Networks and Social Capital : The Lifeblood of Co-creation – Effective

Executive – March 2010; pg 10 512 Co-Creation : Employee Engagement as a Competitive Advantage – Effective

Executive – March 2010; pg 16 513 Co-Creation as Complex Collaboration : What do we know about working

across multiple boundaries? – Effective Executive – March 2010; pg 20 514 Find a Way to Win : The Game led to the conversation – Effective Executive –

March 2010; pg 26 515 The Future is Here : Collaborative Networks are the organization – Effective

Executive – March 2010; pg 48 516 Challenges for regional organizations : Regional HQs – Especially in South

America – Effective Executive – March 2010; pg 64 517 Creating cross-cultural management training : Program Design, methods and

effectiveness – Effective Executive – March 2010; pg 72 518 Perspective : The moral of the moment want a competitive advantage? Think

like your customer – Effective Executive – March 2010; pg 40 519 Is the Global Service economy good for Asia? Macro trends and their

implications – Effective Executive – March 2010; pg 56 520 Leadership : Leading the followers the basic truisms – Effective Executive –

March 2010; pg 84 521 Infrastructure Development in India: Policy Framework / Preet Malik -

Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 5 522 Business Research and management / Prof. Rhoda D’Sa - Journal of

Management & Entrepreneurship – Jan-Mar 2010; pg 19 523 Emerging Basket of Metrics for Assessing Quality of Countries and Cities

World-wide / Prof. R. Natarajan - Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 31

524 Half-Truths, Lies and Poverty / Abraham M. George - Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 45

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525 Strategic cost management – a Narrative / S.P. Srinivasan - Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 49

526 Microfinanace Impacting on Micro-Enterprise Development and Rural Employment: A Review of Past Experiences from India and Bangladesh / Debadutta Kumar Panda - Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 57

527 Study on consumer decision – making styles in shopping malls : A study with reference to malls in Chennai / Prof. Dr. D. Sudharani Ravindran, Prof. Hari Sundar, G. Ram & G. Reji Kumar - Journal of Management & Entrepreneurship – Jan-Mar 2010; pg 68

528 Capitalization of India’s Human Resources Invested Abroad / Dinesh Kumar Paliwal – University News – February 08-14, 2010; pg 1

529 Developing Industry-Institute partnership: An agenda for optimal utilization of Resources / RC Sobti, Sanjeev K Sharma and AK Saihjpal – University News – February 08-14, 2010; pg 3

530 Indian Higher Education at Cross Roads / Parimal H Trivedi – University News – February 08-14, 2010; pg 7

531 Marketing of Higher education through off-shore campuses / Sanjay K Pawar – University News – February 08-14, 2010; pg 10

532 Indian Ethos and Indianization of Management: An Insight / Mishra P N and Sharma Kapil – University News – February 08-14, 2010; pg 14

533 Education : The capacity building mission – Convocation Address / A P J Abdul Kalam – University News – February 08-14, 2010; pg 17

534 Artifical neural network for stock market forecasting / Nitin Merh, VP Saxena & Kamal Raj Pardasani - Nirma University Journal of Business and Management Studies – Jan-Jun 2008; pg 3

535 Delays in value creation – An Empirical study / Arun BK - Nirma University Journal of Business and Management Studies –Jan-Jun 2008; pg 21

536 Venture capital funds for microfinance in India / Arpita Amarnani & Neeraj Amarnani - Nirma University Journal of Business and Management Studies –Jan-Jun 2008; pg 33

537 Changing patters of growth and employment in India / Post Liberalization Evidence / Kshamanidhi Adabar - Nirma University Journal of Business and Management Studies –Jan-Jun 2008; pg 51

538 Service convenience of retail malls in Ahmedabad: A study / Jayesh Aagja, Rakesh Nair & Gargi Chandorikar - Nirma University Journal of Business and Management Studies –Jan-Jun 2008; pg 71

539 Efficiency and Boundaries of Economic organization / Hrabrin Bachev – Management Stream – December 2009; pg 1

540 Emotional Intelligence (RI) and knowledge management (KM) as Predicant of Managerial Effectiveness (ME) A case study with special reference to OMIFCO, Sultanate of Oman / Dr. VK Singh and Dr. Anurag Singh – Management Stream – December 2009; pg 11

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541 Value for money audit and financial efficiency: Evidence from the South-south Geopolitical Region of Nigeria / Dr. Clifford Obiyo Ofurum – Management Stream – December 2009; pg 19

542 Deconstructing diverse meanings of family business in Euorope / Vipin Gupta – Management Stream – December 2009; pg 24

543 An Insight of Investment pattern of insurance companies and its prospects in India / Mrs. Sangeetha Natarajan – Management Stream – December 2009; pg 32

544 Nurses’ job satisfaction : A critical study with special reference to private hospitals / Dr. S. Porkodi and Dr. Ansarul Haque – Management Stream – December 2009; pg 39

545 A theoretical framework on significant common factors of job satisfaction and employee retention as an effective strategy to minimize turnover / Saket Jeswani and Souren Sarkar – Management Stream – December 2009; pg 45

546 Customer Expectations towards financial services from moneylenders and non-banking financial institutions / Dr. R Ganapathi, Mr. R. Kunniah and Mrs. S Anbu Malar – Management Stream – December 2009; pg 53

547 Indian Logistics Industry Perspective to Developed Countries / Vikash Mohan Agarwal, Kamal Agarwal – VSBM Journal – Wisdom – December 2009; pg 1-10

548 Business ethics and Corporate social responsibility / Shilpi Singh, Nidhi Singh – VSBM Journal – Wisdom – December 2009; pg 11-16

549 Job satisfaction of women artisans: In reference to public & private sector / Ashish Khare – VSBM Journal – Wisdom – December 2009; pg 17-20

550 Why going green is important? / Ranchay Bhateja, Amit Tyagi, Mani Tyagi – VSBM Journal – Wisdom – December 2009; pg 21-24

551 Application of Neuromarketing in Business (The application of neuroimaging to consumer behaviour / Pradeep Shukla, Swantantra Singh Chauhan – VSBM Journal – Wisdom – December 2009; pg 25-32

552 Anger Management through intelligence and full engagement / Tanushree Sanwal, Bhuwan Chandra Bahuguna – VSBM Journal – Wisdom – December 2009; pg 33-36

553 Dynamics of consumption patterns among the elders: An Indian scenario / Anurag Singh – VSBM Journal – Wisdom – December 2009; pg 37-44

554 Value addition in the marketing of spices / Moin Uddin – VSBM Journal – Wisdom – December 2009; pg 45-50

555 Effective communication in Business and It’s usage / Deepa Majumdar – VSBM Journal – Wisdom – December 2009; pg 51-52

556 Evaluation of Training Efficacy: A study on ICICI Prudential Life Insurance Company / Lokinder Kumar Tyagi – VSBM Journal – Wisdom – December 2009; pg 53-56

557 Opportunities of investments in India in changed environment / Ravi Kant Sharma – VSBM Journal – Wisdom – December 2009; pg 57-62

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558 Picture of Print Advertisement copy attracts the attention of consumers / Shailesh Kumar Kaushal, Ajay Kumar Varshney – VSBM Journal – Wisdom – December 2009; pg 63-68

559 FDI : Outsourcing IT / MK Mishra – VSBM Journal – Wisdom – December 2009; pg 69-74

560 Global meltdown – impact on India / Ashish Kumar Sharma, Anjali Sharma, Ashok Singh Rathore Shely Gupta – VSBM Journal – Wisdom – December 2009; pg 75-78

561 Green supply chain management and shareholder value creation / Ravi Kant Singh, Sheela Singh – VSBM Journal – Wisdom – December 2009; pg 79-82

562 Relationship between leadership styles and administrative styles of principals / Jyoti Sharma – VSBM Journal – Wisdom – December 2009; pg 83-86

563 Telecom Fraud and Extent of damage caused by Telecom fraud / A. Kumar – VSBM Journal – Wisdom – December 2009; pg 87-106

564 Organizational leadership: with special reference to HCL at Team Leader Level / Raghav Singh, Puneet Mohan – VSBM Journal – Wisdom – December 2009; pg 107-114

565 Applications of IT for farmer management / Abhishek Kumar Saxena, Karishma Tyagi, Sanjeev Kumar – VSBM Journal – Wisdom – December 2009; pg 115-118

566 Impact of Training & development on managerial effectiveness : A case study on small & medium size Indian Entrepreneurial enterprises / SG Gupta, Nitin Girdharwal, Rajan Yadav – VSBM Journal – Wisdom – December 2009; pg 119-126

567 Impact of inflation on inventories / Pramod Kumar Pandey – VSBM Journal – Wisdom – December 2009; pg 127-134

568 Factors influencing the decision of mobile handsets purchasing among youths: A case study of Delhi and NCR Region / Manish Agarwal, Tapan Kumar Nayak – VSBM Journal – Wisdom – December 2009; pg 135-142

569 Cultural issues & knowledge management in Indian Industries : An HR perspective / Dhirendra K. Tripathi – VSBM Journal – Wisdom – December 2009; pg 143-146

570 Basel accord for capital adequacy and its implementation in Indian banking system / Manjusha Goel – VSBM Journal – Wisdom – December 2009; pg 147-150

571 An empirical study of customer perception about organized vs unorganized retails: on the basis of qualitative parameters / Arvind Singh, Vishal Srivastava– VSBM Journal – Wisdom – December 2009; pg 151-162

572 Mortgage & Home Loan Insurance / Anvay Bhargava, Shailesh Rastogi, Vinay K Srivastava – VSBM Journal – Wisdom – December 2009; pg 163-168

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573 Managing Employees as Internal customers: exploration & empirical investigation / Sunita Agrawal – VSBM Journal – Wisdom – December 2009; pg 169-172

574 Automation Need to meet new product challenges / Prabhat K Mishra, Sahaj Saxena – VSBM Journal – Wisdom – December 2009; pg 173-176

575 The moderating role of industrial experience in the job satisfaction, intention to leave relationship: An empirical study among salesmen in India / Ritu Chaudhary – VSBM Journal – Wisdom – December 2009; pg 177-187

576 Factors influencing knowledge and skill enhancement of scientists – A case study in Central Serocultural Research and Training Institute (CSR&TI), Mysore / Nadhini Mohan, P. Kumaresan, L. Kavitha, D.M. Ram Rao & T. Selvakumar – IJTD – Oct.-Dec. 2009; pg 1

577 Human Resource Development Strategy for Enabling e-Governance in Local self government institutions: Lessons from the Kerala Experience / Jiji P. Alex – IJTD – Oct.-Dec. 2009; pg 11

578 Study on Organizational Effectiveness of Disability Rehabilitation organizations: Perception of professionals and Managers / Narendra Kumar, M.S. Bhatt – IJTD – Oct.-Dec. 2009; pg 23

579 Evaluation of Manpower Training in Indian Banking Industry / Mehraju-din Bhat, Naila Khanday – IJTD – Oct.-Dec. 2009; pg 35

580 Meta-perspectives performance measurement scale Review and validity check for employees of an Indian organization / Arup Barman, S.B. Sheshadri – IJTD – Oct.-Dec. 2009; pg 46

581 A comprehensive review of literature on organizational effectiveness / N/ Vijaya Lakshmi, Vinayshil Gautam – IJTD – Oct.-Dec. 2009; pg 56

582 Pay for competence or compassion? Prabakar Kamath, Prof. Karunesh Saxena – IJTD – Oct.-Dec. 2009; pg 70

583 Developing Managers and leaders today and tomorrow / Penelope Hood – IJTD – Oct.-Dec. 2009; pg 78

584 A study on adoption of Wimax by Indian Industry / Dr. Harpreet Singh Grewal – Vedaang – Jan.-June 2010; pg 1

585 An Empirical study of media habits on purchase of Non-durables / Dr. Akhilesh Chandra Pandey – Vedaang – Jan.-June 2010; pg 5

586 Marketing of apple in middle hills of Uttarakhand : cost vs. margin / Dr. Atul Dhyani & Dr. Manoj Bisht – Vedaang – Jan.-June 2010; pg 21

587 Strategic alliances : Concepts and factors responsible for success and failure of an alliance in organizations / Dr. S.N. Mahapata & Jitender Kumar – Vedaang – Jan.-June 2010; pg 27

588 Efficient Market hypothesis: An Empirical test of the weak form on Bombay Stock Exchange / Prakash Tiwari & Hemraj Verma – Vedaang – Jan.-June 2010; pg 41

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589 The Balanced scorecard and its strategic application in emerging business scenario / Dr. D S Chaubey & Mrs. Shipra Bhatia – Vedaang – Jan.-June 2010; pg 53

590 The road less traveled: Corporate Governance in India /Ashutosh Priya, Rachna Bamba & Rashmi Verma – Vedaang – Jan.-June 2010; pg 61

591 Creative Capitlism: Towards making capitalism more creative / Dr. Sumanjeet – Vedaang – Jan.-June 2010; pg 69

592 An insight in to the impact of mall culture on middle class consumers / Rajeev Kumar Ranjan – Vedaang – Jan.-June 2010; pg 73

593 Quality dimensions of the customer satisfaction – The empirical research of Governement Hospitals support services in Sabah State, Malaysia / James M. Alin, Vitus Juin, Mandy Mok Kim Man, Amran HJ. Harun – PRANJANA – Jan-Jun 2009; pg 1-15

594 Urban Farming and Food Security in Nigeria / Sunday Ichima – PRANJANA – Jan-Jun 2009; pg 16-20

595 Corporate Brand Management: Past, Present and Future / Bilal Mustafa Khan – PRANJANA – Jan-Jun 2009; pg 21-39

596 A talk about the Islamic banking movement in India / Amit Gupta – PRANJANA – Jan-Jun 2009; pg 40-50

597 Control climate in public sector: relationship with role stess, coping strategy and personal variables / Avinash Kumar Srivastava – PRANJANA – Jan-Jun 2009; pg 51-63

598 Analysis of customers’ expectations towards share brokers A study / KK Verma, Prakash Tiwari – PRANJANA – Jan-Jun 2009; pg 64-78

599 Greening the supply chain: A new initiative in India with special reference to Chattisgarh / Gazala Yasmin Ashraf, Arpita Raichoudhary, PN Mukherjee, RK Srivastava – PRANJANA – Jan-Jun 2009; pg 79-87

600 Financial strength as a performance indicator for competitiveness / Priya Ponraj, G Rajendran – PRANJANA – Jan-Jun 2009; pg 88-99

601 An empirical study on marketing of financial services & products / Shikha Kalia, S Rangnekar – PRANJANA – Jan-Jun 2009; pg 100-110

602 International marketing communication in mobile phone industry: with special reference to Chinese market / P Palanivelu, Suresh Kumar – PRANJANA – Jan-Jun 2009; pg 111-123

603 Women entrepreneurs in Home-based business: Issues and challenges / Anil Kothari, Shehnaz Tobwala - Review of Professional Management – July-Dec. 2009; pg 1-5

604 India Inc going global : Indian IT industry internationalization model / Sibhash Naik, Y.V. Reddy - Review of Professional Management – July-Dec. 2009; pg 6-18

605 Impact of sectoral FDI inflows on economic growth of India / Anjeet Khandelwal - Review of Professional Management – July-Dec. 2009; pg 19-26

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606 GDP and business social responsibility / R C Malhan - Review of Professional Management – July-Dec. 2009; pg 27-35

607 Determinants of financial pattern in small scale industries / Sushma Rani Verma - Review of Professional Management – July-Dec. 2009; pg 36-46

608 Liquidity management of Mahindra & Mahindra Ltd. – An empirical study - Review of Professional Management – July-Dec. 2009; pg 47-52

609 Customer perception about service quality of Indian banking industry – An empirical investigation in Uttarakhand State(India) / KK Verma, Prakash Tiwari - Review of Professional Management – July-Dec. 2009; pg 53-61

610 Centralised banking solution / Suman kumar- Review of Professional Management – July-Dec. 2009; pg 62-64

611 Rural marketing:Challenges and opportunities for Indian marketer / Sangeeta Dodrajka - Review of Professional Management – July-Dec. 2009; pg 65-70

612 Relevance of ligistics in supply chain management for overall customer satisfaction:An empirical study / Suman Kumar Dawn, Swati Pal - Review of Professional Management – July-Dec. 2009; pg 71-79

613 Services marketing: A global concept & ideology / Bharat Bhushan Gaur - Review of Professional Management – July-Dec. 2009; pg 80-88

614 Application of six sigma in the management of Indian Tertiary educational institutions / Padma Shankar - Review of Professional Management – July-Dec. 2009; pg 89-93

615 Electronic performance monitoring and control in call centre industry: an empirical study / Indranil Bose, Indrajit Bandyopadhyay - Review of Professional Management – July-Dec. 2009; pg 94-104

616 The effectiveness of spiritual values and emotional intelligence in enhancing the employee’s performance / Fakhra Naeem, V. Raghavendren - Review of Professional Management – July-Dec. 2009; pg 105-111

617 A Massively parallel heuristic search algorithm / Chang-Duk Jung, You-Keun Park – IMS Manthan – December 2009; pg 01

618 Enhancing quality of video over wireless IP Network / Chih-Heng Ke, Dharm Singh, Poonam Dhaka – IMS Manthan – December 2009; pg 07

619 Design of an Enquiry System for Nigeria National Youth Servicw Corps (NYSC) Scheme deployment using wap / Alese B.K., Ogundele O.S. Thompson A.F, Obembe O.M. – IMS Manthan – December 2009; pg 11

620 Security index forecasting using multi step ahead wavelet neural netword and wavelet garch: A comparative study / Swarnava Mitra, Atanu Das – IMS Manthan – December 2009; pg 17

621 Artificial intelligence based intrusion detection techniques – A review / Gulshan kumar, Krishan Kumar, Monika Sachdeva – IMS Manthan – December 2009; pg 23

622 An open source configuration for a large-scale web crawler with clustering / R Nedunchelian – IMS Manthan – December 2009; pg 35

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623 IT software and services exports: An evaluation of its competitiveness / S.C. Das – IMS Manthan – December 2009; pg 47

624 A conceptual framework for maximizing software reuse / Sadhana Ghalsasi – IMS Manthan – December 2009; pg 53

625 Multi-services broadband wireless networks: Beyond 3G / Shailendra Mishra, D.S. Chauhan, Dharm Singh – IMS Manthan – December 2009; pg 59

626 Enforcing quality of service in NET based web services / L. Arockiam, N. Sasikaladevi – IMS Manthan – December 2009; pg 65

627 Income level of the consumer and service quality / H.M.R.P. Herath, Er. S. Rajaram – IMS Manthan – December 2009; pg 73

628 Retailer mortality – reasons and remedial measures: A study with a special reference to twin cities of Hyderabad and Secunderabad / C.V. Rsnjsni – IMS Manthan – December 2009; pg 81

629 Relational analysis of organizational role stress and conflict management strategies in Indian service sector / B.K. Punia, Mitali Khosla – IMS Manthan – December 2009; pg 87

630 Profitability of foreign banks operating in India – An empirical study / V.K. Shobana, G. Shanti – IMS Manthan – December 2009; pg 97

631 Study on decision making styles of consumers in Malls : A study with reference to malls in Ernakular in Kerala / D. Sudharani Ravindran – IMS Manthan – December 2009; pg 103

632 Application of Data mining techniques in designing knowledge base on student competency at the post graduate level / M. Selvalakshmi, J. Arunadevi, K. Ravi Chandran – IMS Manthan – December 2009; pg 111

633 A study on Inventory control system, materials management system of a power equipment manufacturing company / N. Sundaram, R.G. Arthivarshini – IMS Manthan – December 2009; pg 115

634 Customers perception regarding service quality: An empirical study of Life Insurance Corporation (LIC) of India / Vinod Kumar Bishnoi – IMS Manthan – December 2009; pg 121

635 Financial sector reforms in India: Enthusing proactive economic growth / Dr. Twinkle Prusty & Ashish Kant Chaudhari – Banking Finance – February 2010; pg 5

636 Mutual Funds industry in India / Dr. Ranjan Kumar Bhattacharya – Banking Finance – February 2010; pg 12

637 Contour of information technology and the growth of Indian Public Sector Banks / Dr. A. Marcus – Banking Finance – February 2010; pg 15

638 Trends in IPO Method in India: The book building mechanism / Rachna Banerjee & Ram Sable – Fortune Journal of International Management – Jan-June 2009 ; pg 1-13

639 Analysis of decentralized planning, procedures practices under Panchayati Raj / Pooja Jain, Shailender Singh & Abhay Kumar – Fortune Journal of International Management – Jan-June 2009; pg 15-28

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640 Branding with cause: A strategic marketing ‘Mantra’ / Poonam Sharma – Fortune Journal of International Management – Jan-June 2009; pg 29-47

641 Stores image and choice of retail store: A comparative study of Big Bazar, Pantaloons, Max and Pakiz / Ekta Bajaj, Dhanashree Nagar & Maitri Shah – Fortune Journal of International Management – Jan-June 2009; pg 49-56

642 The 21st Century glass ceiling: An inquiry on the impact of 9/11 on Afghan – American Leaders in the workforce / Belal A. Kaifi – Fortune Journal of International Management – Jan-June 2009; pg 57-72

643 An analysis of consumer perceptions and behaviour with special reference to car owners in Tamilnadu / R Ganapathi, S. Subadra & S. Anbu Malar – Fortune Journal of International Management – Jan-June 2009; pg 73-107

644 Exploring the links between Human Resource Management and Organizational performance: A review of RBV, KBV, and OCB perspectives / Lisa Y. Chen, Bahaudin G. Mujtaba & Pin-Chia Huang – Fortune Journal of International Management – Jan-June 2009; pg 109-132

645 Reflecting on food policy and agriculture in India: An interview with Devinder Sharma / Rohit Varman – Decision – August 2009; pg 3

646 Revisiting the Internationalization – Performance relationship : Implications for emerging economy firms / Preet S. Aulakh – Decision – August 2009; pg 25

647 A comment on “Revisiting the Internationalization – Performance relationship : Implications for emerging economy firms” / Sougata Ray – Decision – August 2009; pg 40

648 A comment on “Revisiting the Internationalization – Performance relationship : Implications for emerging economy firms” / K. Narayanan – Decision – August 2009; pg45

649 The aura of green : commitment in an age of uncertainty / Anup Sinha & Jamie Gilpin – Decision – August 2009; pg 51

650 Risk management practices of corporate firms in India : A comparative study of public sector, private sector business houses and foreign controlled firms / P.K. Jain, Surendra S. Yadav & Ashish Kumar Rastogi– Decision – August 2009; pg 73

651 Analysis of linkage dynamics between commodity and stock markets in India using entropy theory / Y.V. Reddy & A. Sebastin – Decision – August 2009; pg 99

652 Customer orientation of service employees and organizational performance : empirical evidence from Indian Banking / Mushtaq A. Siddiqi & Musadiq A. Sahaf – Decision – August 2009; pg 133

653 Do high book-to-market stocks offer returns to fundamental analysis in India? / Navdeep Aggarwal & Mohit Gupta – Decision – August 2009; pg 155

654 The New lords of the ring. Public sector banks have increased their market share but can they hold on to the gains? – Business Standard – Banking Annual – February 2010; pg 4

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655 Hasten slowly is the new manta. Banks are changing their business models to avoid accumulation of bad debt – Business Standard – Banking Annual – February 2010; pg 10

656 Waiting to lend. Bank investment in bonds and mutual funds is unlikely to decline till there is a pick-up in demand for credit – Business Standard – Banking Annual – February 2010; pg 14

657 Focus on consistency. A five-member jury picked P J Nayak, the former Chairman & CEO of Axis Bank, as the banker of the year for 2008-09 – Business Standard – Banking Annual – February 2010; pg 16

658 No compromises. His nine-year stint at Axis was not free of controversies, but P J Nayak managed to transform a start-up into India’s third largest private bank – Business Standard – Banking Annual – February 2010; pg 22

659 Round table. Seven leading bankers discuss the road ahead for the financial sector and the challenges of managing the economic recovery – Business Standard – Banking Annual – February 2010; pg 26

660 Database All the data you wanted on banks – Business Standard – Banking Annual – February 2010; pg 40

661 Knowledge stories that guide organizations into the future / Dr. Gauri Singh Gaur – Bizcraft – Mar. – Sept. 2009; pg 7-15

662 Price discovery and causality in futures, option and spot market in India / KK Jaiswal & Uma Shankar – Bizcraft – Mar. – Sept. 2009; pg 16-28

663 Environmental finance – Churning towards socially responsible investments / Dr. Manjari Agarwal, Ms. Rachna Bamba & Ms. Naina Bisht – Bizcraft – Mar. – Sept. 2009; pg 29-37

664 Emerging trends in the marketing of financial services / Manjula Jain & Monica C. Singh – Bizcraft – Mar. – Sept. 2009; pg 38-51

665 Outsourcing – The New age mantra / Dr. Rohit Pande – Bizcraft – Mar. – Sept. 2009; pg 52-56

666 Public companies in India / Sandeep Kumar Rai – Bizcraft – Mar. – Sept. 2009; pg 57-63

667 Effective leadership as a source of competitive business advantage / Neema Gupta & Ashish Gupta – Bizcraft – Mar. – Sept. 2009; pg 64-72

668 Executive speaks ……… Value based management – a perspective / PK Gupta – Bizcraft – Mar. – Sept. 2009; pg 73-77

669 Leadership role in global marketing management / Marshell S. Russel and Robert F. Luseh – Journal of Business Solutions – June-Dec. 2009; pg 1

670 Transformation of Agri-Food system in India:Role of organized retailing – Journal of Business Solutions – June-Dec. 2009; pg 9

671 Microfinance as a tool for financial inclusion:w.r.t. select cases / Teki Surayya – Journal of Business Solutions – June-Dec. 2009; pg 16

672 Motivational climate – a study of public and private sector banks / Kavitha Desai and Kalpana Jayakrishnan – Journal of Business Solutions – June-Dec. 2009; pg 24

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673 Identification of factors influencing the investment decision of investors in life insurance sector through principal component analysis / Kanwal Garg, Dharminder Kumar and M.C. Garg – Journal of Business Solutions – June-Dec. 2009; pg 28

674 Cutting edge marketing strategies: a case of Indian pharma industry / Manish Sharma and Sourabh Kumar Saxena – Journal of Business Solutions – June-Dec. 2009; pg 36

675 Influence of opinion leader for motorcycles – a study with reference to Kanchipuram (Tamilnadu) / K. Lakshmi and K. Hari – Journal of Business Solutions – June-Dec. 2009; pg 42

676 Gender diversity : The changing landscape (A study signals a significant rise in women’s participation at work) / Gauri Singh Gaur – Journal of Business Solutions – June-Dec. 2009; pg 47

677 Impact of inflation on Indian stock market and commodity market returns / Sindhu and B. Suresh Kumar – Journal of Business Solutions – June-Dec. 2009; pg 52

678 Role of incentives and organizational culture in creating knowledge-based organization: a motivation approach / Amirul Hasan Ansari and Vimal Babu – Journal of Business Solutions – June-Dec. 2009; pg 61

679 Effectiveness of soft drinks sales determinants : a study of consumer attitude / Ashish Kumar Shrivastava and Saket Ranjan Praveer – Journal of Business Solutions – June-Dec. 2009; pg 69

680 Interpreting the behaviour of investors on their expected returns / Manish Agarwal – Journal of Business Solutions – June-Dec. 2009; pg 76

681 A study on internet banking users and issues / Dr. Ajit Upadhyaya and Dr. Rajeev K Shukla – Journal of Business Solutions – June-Dec. 2009; pg 82

682 Is cult branding possible in India? – Advertising Express – March 2010; pg 16 683 Advertising awards: Recognition for creativity – Advertising Express – March

2010; pg 21 684 Celebrity endorsements: Are they effective? - – Advertising Express – March

2010; pg 27 685 Impact of technology on public relations – Advertising Express – March 2010;

pg 31 686 Telecom advertising: Lessons from the competitors – Advertising Express –

March 2010; pg 34 687 Stakeholder relationship management: Looking beyond CRM – Advertising

Express – March 2010; pg 38 688 Socio-ethical issues in advertising – Advertising Express – March 2010; pg 55 689 Sensory branding - Marketing Mastermind - March 2010; pg 13 690 Just noticeable difference: the concept and its application to FMCGs -

Marketing Mastermind - March 2010; pg 18 691 Is the customer always right? Learnings from the services sector - Marketing

Mastermind - March 2010; pg 29

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692 Emotional marketing : capturing the customers’ hearts - Marketing Mastermind - March 2010; pg 33

693 Innovation : Prerequisite for success in the market - Marketing Mastermind - March 2010; pg 55

694 Indian pharmaceutical industry in 2020 - Marketing Mastermind - March 2010; pg 40

695 Zeros to Heroes / S. Deendayalan, Vishal Shroff - HRD Newsletter - November 2009; pg 40

696 Bottom-up Series-11/Girinarayanan G - HRD Newsletter - November 2009; pg 11

697 Relative Economics: Search for an alternative management model of development - Dr. Ashok Bapna - HRD Newsletter - November 2009; pg 20

698 Career Vs Health / R P Yadav - HRD Newsletter - November 2009; pg 22 699 Employment psychological contract - S. Kumar Chandar, L. Rama - HRD

Newsletter - November 2009; pg 24 700 Economic turbulence and the HR profession / Dr. P. Arun Kumar, Prof. K.

Ramesh - HRD Newsletter - November 2009; pg 28 701 Luc@ First Sight / Bhaskar Bhattacharya - HRD Newsletter - November 2009;

pg 30 702 The bells of wisdom - management by stories / Mohan M. Prasad - HRD

Newsletter - November 2009; pg 31 703 Mould your attitude to be successful / Dr. A K Pandey & Saurov Pandey -

HRD Newsletter - November 2009; pg 33 704 Management feedback day / K R Ramakrishnan - HRD Newsletter -

November 2009; pg 34 705 Training evaluation practices in Indian organizations / Radha Iyer, Priya

Pardiwalla & Jimish Bathia - HRD Newsletter - November 2009; pg 35 706 Ethics of the knowledge business / Prashant K. Mathur & Antu Das - HRD

Newsletter - November 2009; pg 707 Le’s link up through linked in / Prathima Bhargav - HRD Newsletter -

November 2009; pg 39 708 Business incubators : Findings from a worldwide survey, and guidance for

the GCC states / Hanadi Mubarak Al-Mubaraki and Michael Busler - Global Business Review - Jan-Apr. 2010; pg 1

709 Empirical analysis of conditional heterskedasticity in Time Series of stock returns and Asymmetric effect on volatility / Rakesh Kumar and Raj S. Dhankar - Global Business Review - Jan-Apr. 2010; pg 21

710 The factorial mirror (FAM) concept of small and medium-sized enterprises (SMEs) and the firm impact sphere (FIP): The connection to the business bridging tactics / Adli Abouzeedan - Global Business Review - Jan-Apr. 2010; pg 35

711 Improving the service delivery: a case study of a local authority of Malaysia / Siti-Nabina Abdul Khalid - Global Business Review - Jan-Apr. 2010; pg 65

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712 Soft and hard aspects of quality management practices influencing service quality and customer satisfaction in manufacturing-oriented services / Usha Lenka, Damodar Suar and Pratap K.J. Mohapatra - Global Business Review - Jan-Apr. 2010; pg 79

713 Factors affecting customer satisfaction and their relative importance in the retail banking sector: an empirical study / Anubhav Anand Mishra - The IUP Journal of Management Research, March 2010; pg 6

714 Performance of affiliated and stand-alone firms: a cross-sectional study / Saptarshi Purkayastha - The IUP Journal of Management Research, March 2010; pg 24

715 A study on the perception of work-life balance policies among software professionals / Amita Singh - The IUP Journal of Management Research, March 2010; pg 34

716 A study on the morale of employees with reference to textile industries in Coimbatore / N. Kathirvel - The IUP Journal of Management Research, March 2010; pg 61

717 Best practices for next-generation IP address management - E-Business - March 2010; pg 13

718 Indian BPO Sector: Opening new avenue through domestic outsourcing - E-Business - March 2010; pg 37

719 Using information technology for rural development: A model with special reference to India - E-Business - March 2010; pg 42

720 Environmental sustainability at Wipro : ‘Green IT’ and ‘TT for Green’ - E-Business - March 2010; pg 48

721 Bridging the skills gap: new factors compound the growing skills shortage / Pat Galagan - Training + Development - February 2010; pg 44

722 The connected employee: The 8 networking competencies for organizational success / Anne Baber and Lynne Waymon - Training + Development - February 2010; pg 50

723 Capitalizing on coaching challenges / Sophie Oberstein - Training + Development - February 2010; pg 54

724 Turning diversity into dollars: a business case for hiring people with disabilities / Jenell L.S. Wittmer and Leslie Wilson - Training + Development - February 2010; pg 58

725 Overcoming barriers and valuing evaluation / Laleh Patel - Training + Development - February 2010; pg 62

726 Online Bidding in construction: Current trends and future prospects / Salman Azhar and James Teel - Projects & Profits - March 2010; pg 8

727 Leadership in management of construction projects - Projects & Profits - March 2010; pg 13

728 Leading yourself (and others) to achieve results / Randall L Englund and Robert Lauridsen - Projects & Profits - March 2010; pg 18

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729 The evolving role of a project manager / Srinivas V Josyula and Rama Evani - Projects & Profits - March 2010; pg 25

730 Effective delegation, key to project success / Wayne Turk - Projects & Profits - March 2010; pg 43

731 Interpersonal skills and project structure / John Hermarij - Projects & Profits - March 2010; pg 48

732 Strengthening the exit strategy and CRR hike:impact on the economy - Portfolio organizer - IUP Publications - March 2010; pg 09

733 Hike in CRR: Beginning of the exit strategy? - IUP Publications - March 2010; pg 14

734 Extension of Trading Hour in Stock Market: An insight - IUP Publications - March 2010; pg 19

735 Disinvestment of PSUs: An action plan - IUP Publications - March 2010; pg 25 736 Ban on entry load: What is the response? - IUP Publications - March 2010; pg

31 737 Before investing in gold - IUP Publications - March 2010; pg 35 738 Protection of small investors’ interest in global economy - IUP Publications -

March 2010; pg 39 739 Investment opportunities in infrastructure sector in 2010 - IUP Publications -

March 2010; pg 43 740 Financial services: A paragon for emerging financial trend - IUP Publications

- March 2010; pg 47 741 Evaluation of system of rice (Oryza sativa l.) intensification (SRI) in irrigated

agro-ecosystem of Punjab / Gulshan Manajan and P.S. Sarao - The Journal of Research ANGRAU - Jan-June, 2009; pg 1

742 A novel method of microtitration and rapid extraction of (-) hydroxycitric acid for identification of elite chemotypes of garcinia cambogia (gaertn.) desr. (Clusiaceae) /Chandu Vijay and Parvathi Chary- The Journal of Research ANGRAU - Jan-June, 2009; pg 7

743 Effect of planting geometry and nitrogen levels on growth and yield of sorghum (Sorghum bicolor (I.) Moench) / M. Yakadri and V. Murali - The Journal of Research ANGRAU - Jan-June, 2009; pg 14

744 Leaf active iron, sap pH, total chlorophyll content and leaf chlorosis as influenced by nutrient management for acid lime (Circus autantifolia swingle) in calcareous soils / M.A. Aariff Khan, G. Swarajya Lakshmi & Hameedunnisa Begum - The Journal of Research ANGRAU - Jan-June, 2009; pg18

745 Genetic analysis for quality traits in large seeded groundnut (Arachis hypogeae l) genotypes / P. Sumathi and V. Muralidharan - The Journal of Research ANGRAU - Jan-June, 2009; pg 26

746 Productivity of pearlmillet (Pennisetum glaucum (I) r. Br.) as influenced by planting pattern and nitrogen levels during summer / M. Yakadri and A. Pratap Kumar Reddy - The Journal of Research ANGRAU - Jan-June, 2009; pg 34

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747 Effect of therapeutic food supplementation on Severe under nutrition / P. Yasoda Devi and Vijaya Khader - The Journal of Research ANGRAU - Jan-June, 2009; pg 38

748 Effect on integrated nitrogen management on nutrient uptake and yield of maize (Zea mays L.) / B. Vajantha, K. Sreenivasulu Reddy and M.V.S. Naidu - The Journal of Research ANGRAU - Jan-June, 2009; pg 43

749 Fruit yield, soil properties and available nutrient status of young acid lime (Citrus aurantifolia, swingle.) orchards of Nellore district of Andhra Pradesh / M.A. Aariff Khan, G. Swarajya Lakshmi & Hameedunnisa Begum - The Journal of Research ANGRAU - Jan-June, 2009; pg 46

750 Influence of level and frequency of nitrogen application on nutrient uptake, yield and economics of Bt. Cotton hybrids / D. Mohan Das and M. Govind Reddy - The Journal of Research ANGRAU - Jan-June, 2009; pg 50

751 Dry spell probability by Markoc chain and its application to cotton (Gossypium hirsutum l.) cultivation in Warangal / P. Raghu Rami Reddy and Shaik Mohammad - The Journal of Research ANGRAU - Jan-June, 2009; pg 53

752 Variability studies in Yard long bean (Vigna unguiculata sub sp. Sesquipedalis (I). verdc.) / Madhu Kumar K and D.S. Radha Devi - The Journal of Research ANGRAU - Jan-June, 2009; pg 58

753 Leadership Commandment or Commitment? - Global CEO - March 2010; pg 9 754 Journey for organizational excellence leadership for benchmarking - Global

CEO - March 2010; pg 18 755 Leaders for the next generation: the importance of values and ethics in the

organization’s culture - Global CEO - March 2010; pg 23 756 Corporate governance practices in India needs refinement - Global CEO -

March 2010; pg 27 757 Predicting business cycles using gold/oil ratio - Global CEO - March 2010; pg

34 758 Advertainment a promotion tool - Global CEO - March 2010; pg 38 759 Citizenship in India : some preliminary results of a national survey /

Subrata Mitra - Economic & Political weekly - Feb 27-Mar 5, 2010; pg 46 760 The BPL Census and a possible alternative / Jean Dreze, reetika Khera -

Economic & Political weekly - Feb 27-Mar 5, 2010; pg 54 761 Rethinking agricultural production collectivities / Bina Agarwal - Economic

& Political weekly - Feb 27-Mar 5, 2010; pg 64 762 The crisis of capitalism : Keynes versus Marx / Robert Skidelsky - The Indian

Journal of Industrial Relations - January 2010; pg 321 763 Global financial crisis : Impact, challenges & way-out / Nand Dhameja - The

Indian Journal of Industrial Relations - January 2010; pg 336 764 Productivity led wage disparity in the Indian industry / Hina Sidhu - The

Indian Journal of Industrial Relations - January 2010; pg 350 765 Technological change & employment relations in India / T.N. Krishnan - The

Indian Journal of Industrial Relations - January 2010; pg 367

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766 Emerging employment relationships : issues & concerns in psychological contract / Archana Tyagi & Rakesh Kumar Agrawal - The Indian Journal of Industrial Relations - January 2010; pg 381

767 Organizational citizenship behaviour as a potential source of social power / Ajay K. Jain - The Indian Journal of Industrial Relations - January 2010; pg 396

768 Commitment as a mediator between psychological climate & citizenship behaviour / Soumendy Biswas - The Indian Journal of Industrial Relations - January 2010; pg 411

769 Organizational commitment of Indian managers in multinational companies / Richa Awasthy & Rajen K. Gupta - The Indian Journal of Industrial Relations - January 2010; pg 424

770 Perceived organizational values & commitment to organization / Sumit Kumar Ghosh - The Indian Journal of Industrial Relations - January 2010; pg 437

771 FIRO-B & Nurturant - task leadership model : moderating influence of individual differences / Omer Bin Sayeed - The Indian Journal of Industrial Relations - January 2010; pg 446

772 Does union membership pay off? Evidence from organized Indian manufacturing industries / Amit K. Bhandari - The Indian Journal of Industrial Relations - January 2010; pg 459

773 Line management responsibility in HRM : an empirical study / M. Srimannarayana - The Indian Journal of Industrial Relations - January 2010; pg 470

774 Growing demand for temporary workers presents HR executives with the challenge of managing them / Rita Zeidner - HR Magazine - February 2010; pg 28

775 Laying hands in health data : To understand how to trim health costs, find out what drives those costs / Joanne Sammer - HR Magazine - February 2010; pg 34

776 Hewlett-Packard’s Marcela Perez d Alonso has integrated employees from 39 mergers and acquisitions into the hardware, software and services giant / Nancy M. Davis - HR Magazine - February 2010; pg 38

777 The great recession’s lasting legacy Prof. Carl E. Van Horn says workers of all ages will emerge poorer and much less loyal / Nancy M. Davis - HR Magazine - February 2010; pg 40

778 Creating - and enforcing - policies that protect employees’ privacy takes careful thought and consistent action / Eric Krell - HR Magazine - February 2010; pg 42

779 Avoid common pitfalls when designing employee engagement surveys / Leigh Rivenbark - HR Magazine - February 2010; pg 48

780 As you prepare to leave a job, be professional in all that you do / Kathryn Tyler - HR Magazine - February 2010; pg 55

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781 Getting paid for staying well : positive wellness incentives are the norm, yet some employers are experimenting with disincentives / Susan J. Wells - HR Magazine - February 2010; pg 59

782 Solutions : Full time equivalents, opinion letters, handbooks / Rue Dooley and Yvette Lee - HR Magazine - February 2010; pg 24

783 Recruiting on the run : early adopters of mobile recruiting networks post favourable reviews / Jennifer Taylor Arnold - HR Magazine - February 2010; pg 65

784 Managing with the power of purpose : An organization’s objective can serve as a driving force in motivating employees / Haley Rushing - HR Magazine - February 2010; pg 69

785 International assignees at risk : Travel risk management is becoming more challenging as duty of care for workers expands around the globe / Lisbeth Claus - HR Magazine - February 2010; pg 73

786 When the North wind blows…… Prof. Pathikrit Payne on the need to creat followers instead of only quality leaders - The Human Factor - February 2010; pg 40

787 Decisions that shaped employee engagement in Bharti Airtel and HMS Systems - The Human Factor - February 2010; pg 48

788 Alternate HR of diamond dust and the Sun’s Halo / Reena Dharmshaktu - The Human Factor - February 2010; pg 50

789 Executive focus luminous HR for engaged employees - The Human Factor - February 2010; pg 56

790 All that glitters is not gold - The Human Factor - February 2010; pg 60 791 Conference room competitive strategizing / Michael Goodman - The Human

Factor - February 2010; pg 69 792 Voice vote surviving information …. / Dr. Guus Pijpers - The Human Factor -

February 2010; pg 70 793 HR factored a date with the future ….. / Alvin Toffle - The Human Factor -

February 2010; pg 70 794 Field trip grow from within: do it the DHL way - The Human Factor -

February 2010; pg 78 795 Brief encounter innovation is the need …. / Chetan Maini - The Human

Factor - February 2010; pg 80 796 Human resources : A look at the lighter side of the crazy world of HR - The

Human Factor - February 2010; pg 81 797 Opinion piece creating the organi……../Padma Singh - The Human Factor -

February 2010; pg 82 798 Rajarshi Paradigm for modern business leadership / Amit Kr. Giri, Atish

Khadse & Sunit Kumar Mishra - Purushartha (A journal of holistic approach to management) - January 2010; pg 1

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799 Responsible leadership : Qualities required and roles performed / Dr. Mohammad Zohair & Mohammad Wamique Hisam - Purushartha (A journal of holistic approach to management) - January 2010; pg 15

800 Dharma Intervention model for developing ethical leadership / Amitabh Pandey & Shivani Mohan - Purushartha (A journal of holistic approach to management) - January 2010; pg 28

801 Right personal conducts for effective leadership : Learning from Bidur Niti / A.K. Mishra - Purushartha (A journal of holistic approach to management) - January 2010; pg 37

802 Kautilya on ethical leadership and its relevance for modern business world / Sandeep Singh - Purushartha (A journal of holistic approach to management) - January 2010; pg 42

803 The Rama of Tulsi : the leader beyond parallels / Prof. R.N. Singh & Ms. Meghna Singh - Purushartha (A journal of holistic approach to management) - January 2010; pg 56

804 Management and leadership lessons from Bhagavad Gita for intensifying consciousness / Dr. Shruti Jain & Kriti Swarup - Purushartha (A journal of holistic approach to management) - January 2010; pg 61

805 Exemplary ethical leadership of Jamsetji Nusserwanji Tata / Rohit Singh & Shouvik Sanyal - Purushartha (A journal of holistic approach to management) - January 2010; pg 70

806 Plato’s perspectives on leadership / Rahul Rajan & Amit Kishore Sinha - Purushartha (A journal of holistic approach to management) - January 2010; pg 87

807 Sacrificing dimensions in organizational leadership / Sanjay & Purnima Awasthi - Purushartha (A journal of holistic approach to management) - January 2010; pg 94

808 The hubris syndrome : the ethical failure of successful leaders / Raghunath Jha, Shubhagata Roy & Usha Tripathi - Purushartha (A journal of holistic approach to management) - January 2010; pg 100

809 Spiritual leadership for overcoming karoushi and negative aspects of overtime work cultures in business organizations / Rishi Raman Singh & Pallavi Pathak - Purushartha (A journal of holistic approach to management) - January 2010; pg 108

810 Universal message from Krishna on leadership / Prof. Vinod Solanki & Priyanka Gupta - Purushartha (A journal of holistic approach to management) - January 2010; pg 124

811 Ethical leadership and customer co-creation : a case study of Tata Nano / Dr. K K Agarwal & Arun Kumar Rai - Purushartha (A journal of holistic approach to management) - January 2010; pg 133

812 Stress management for effective leadership through Indian spiritual tradition / Srinarain Sharma - Purushartha (A journal of holistic approach to management) - January 2010; pg 139

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813 Robust & resilent : How Indian banks came out unscathed from the global financial meltdown - Indian Management - March 2010; pg 14

814 Staying afloat : Limited exposure to the sub-prime mortgage crisis in the US helped Indian banks buck the recessionary trend - Indian Management - March 2010; pg 22

815 Tension in the air : The financially-troubled Indian airline industry has a lot to learn from its US counterpart - Indian Management - March 2010; pg 30

816 Customer delight : An extract from Ranjay Gulati’s reorganize for resilience : putting customers at the Centre of your business - Indian Management - March 2010; pg 84

817 Building India 2.0 : The next stage of growth will depend on India’s willingness and capability to innovate. Are we up to it? - Indian Management - March 2010; pg 88

818 The New-age Maharaja : Companies across sectors want to sell to the youth. Do they know what young men and women want ? - Indian Management - March 2010; pg 94

819 Mentor right : A mentoring programme benefits the organization as well as the employee who is a part of the programme - Indian Management - March 2010; pg 108

820 The professional edge : why is it hard for entrepreneurs to develop an organization of professionals - Indian Management - March 2010; pg 102

821 ‘PSUs will emerge as global competitors’ : Professor Jagdish N Sheth decodes the 4As of marketing - Indian Management - March 2010; pg 118

822 Nurturing multifaceted personalities : An MBA programme must focus on equipping candidates with domain expertise, communication skills, relevant industry exposure and so on - Indian Management - March 2010; pg 122

823 Putting things in order : How to master the risk/reward equation in financial services - Indian Management - March 2010; pg 126

824 Tatas learn to innovate : The Tata Group has instituted a number of mechanisms to encourage its large workforce to innovate - Indian Management - March 2010; pg 132

825 The Blessings of intellectual openness : Generously share ideas in the innovation abode and prosper beyond imagination - Effective Executive - April 2010; pg 10

826 Toyota type value co-creation in digital businesses using social networks : The new paradigm - Effective Executive - April 2010; pg 22

827 The real power of collaboration : Collaborative business - Effective Executive - April 2010; pg 36

828 Leadership is not a label : Thought leader’s perspectives - Effective Executive - April 2010; pg 44

829 New product development and customer involvement : case study of Ranpak, The Netherlands - Effective Executive - April 2010; pg 64

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830 Mentoring for parenting : A natural gift - Effective Executive - April 2010; pg 70

831 The moral of the moment want a competitive advantage? Think like your customer - Effective Executive - April 2010; pg 34

832 Role of SCM in context of TQM / Fauzia Siddiqui, Abid Haleem, S. Wadhwa (Late) - Global Journal of Flexible Systems Management - July - Sep 2009; pg 1

833 Flexibility focused decision and information sharing model for product recovery system / S. Wadhwa (Late), Jitendra Madaan and Mudit Verma - Global Journal of Flexible Systems Management - July - Sep 2009; pg 15

834 Performance analysis of a flexible manufacturing system / S. Wadhwa (Late), Yves Ducq. Mohammed Ali and Anuj Prakash - Global Journal of Flexible Systems Management - July - Sep 2009; pg 23

835 ERP Enabled Lean Six Sigma : A holistic approach for competitive manufacturing / Yugal Nauhria, S. Wafhwa (Late) and S. Pandey - Global Journal of Flexible Systems Management - July - Sep 2009; pg 35

836 A comparative study of service quality of D’Mart and Apna Bazaar / Ranjith P V and Rajesh Nair - The IUP Journal of Management Research - April 2010; pg 7

837 Influence of service quality on attitudinal loyalty in private retain banking: An empirical study / S Arun Kumar, B Tamil Mani, S. Mahalingam and M. Vanjikovan - The IUP Journal of Management Research - April 2010; pg 21

838 Factors affecting consumer buying behaviour of shoes in Kolkata: A case study / Soumya Saha, Munmun Dey and Sumanta Bhattacharyya - The IUP Journal of Management Research - April 2010; pg 39

839 A demographic study of problems faced by Indian shipping agents with special reference to Indore / Shefali Tiwari and Shuchi Khandelwal - The IUP Journal of Management Research - April 2010; pg 61

840 Understanding the awareness of human resource practices in Nagpur SSIs: An empirical study / Rajiv B Khaire - The IUP Journal of Management Research - April 2010; pg 69

841 Rural tourism: Revisiting the roots - Marketing Mastermind - April 2010; pg 13

842 Service innovations for rural markets Marketing Mastermind - April 2010; pg 18

843 Changes impacting marketing in the financial services sector - Marketing Mastermind - April 2010; pg 24

844 Changing scenario of Life Insurance marketing in India - Marketing Mastermind - April 2010; pg 30

845 Service orientation programme - Marketing Mastermind - April 2010; pg 35 846 Service quality in telecommunications : A survey report - Marketing

Mastermind - April 2010; pg 40 847 Indian construction industry : a pestel analysis - Marketing Mastermind -

April 2010; pg 55

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848 Adopting marketing concepts for the success of social projects - Marketing Mastermind - April 2010; pg 60

849 Social advertising: rejuvenating in India - Advertising Express - April 2010; pg 15

850 Advertisements and women - Advertising Express - April 2010; pg 23 851 Rural marketing in India: opportunities and challenges - Advertising Express

- April 2010; pg 27 852 Political advertising during 2009 General elections - Advertising Express -

April 2010; pg 33 853 Positioning a multi-brand portfolio: the example of L’Oreal in the Indian

context - Advertising Express - April 2010; pg 37 854 Building and sustaining a brand: lessons from Titan - Advertising Express -

April 2010; pg 43 855 Content analysis of lifebuoy Soap television advertisements in the post

liberalization Era - Advertising Express - April 2010; pg 49 856 Funding Eureka - Harvard Business Review / Nathan Myhrvold - March 2010;

pg 40 857 Finding your strategy in the New landscape / Pankaj Ghemawat - Harvard

Business Review - March 2010; pg 858 Roaring out of recession / Ranjay Gulati, Nitin Nohria, and Franz

Wohlgezogen - Harvard Business Review - March 2010; pg 62 859 Are you ready to rebound? Donald Sull - Harvard Business Review - March

2010; pg 70 860 Bold retreat: a new strategy for old technologies / Ron Adner and Daniel C.

Show - Harvard Business Review - March 2010; pg 76 861 Harnessing your staff’s informal networks / Richard McDermot and Doughas

Archibald - Harvard Business Review - March 2010; pg 82 862 Leadership lessons from India / Peter Cappelli, Harbir Singh, Jitendra V.

Singh, and Michael Useem - Harvard Business Review - March 2010; pg 90 863 How BMW is defusing the demographic time bomb/ Christoph H. Loch,

Fabian J. Sting, Nikolaus Bauer, and Helmut Mauermann - Harvard Business Review - March 2010; pg 99

864 Giving up the CEO seat / Jeffrey Hollender - Harvard Business Review - March 2010; pg 105

865 Small to medium enterprises (SMEs) - Lifeline of Indian economy / S.V. Deshmukh and R.R. Lakhe - Productivity - Jan-Mar 2009; pg 239

866 Indian steel industry in global perspective / Mritunjay Kumar Pandey - Productivity - Jan-Mar 2009; pg 247

867 Growth and productivity analysis of basic metal products industry in Punjab / Gulshan Kumar and Avtar Singh - Productivity - Jan-Mar 2009; pg 256

868 Decision - making model for economical wastepaper collection / Rupesh Kumar Pati, Prem Vrat and Pradeep Kumar - Productivity - Jan-Mar 2009; pg 265

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869 Wage - productivity analysis: Lead an Zinc industry / Juin Choudhury - Productivity - Jan-Mar 2009; pg 272

870 Cycle time reduction through “Scare” analysis: A Kaizen process / Dipak Ranjan Jana, Anjani Kumar, and Amresh Kumar - Productivity - Jan-Mar 2009; pg 278

871 Reduction of cycle time through quality circles: an empirical study / Shopharani H. and B. Mahadevappa - Productivity - Jan-Mar 2009; pg 284

872 Small scale industries in a global perspective / Anchal Singh - Productivity - Jan-Mar 2009; pg 290

873 SSIs in Indian economy: a quantitative appraisal / Annapurna Dixit and Alok Kumar Pandey - Productivity - Jan-Mar 2009; pg 297

874 Time overruns in procurement contracts and PPP contracts - reasons, trends and insights / Digvijay Singh Negi, Nitin Madan, and Pawan Gopalakrishnan - Productivity - Jan-Mar 2009; pg 311

875 Quality management: an essential ingredient for JIT implementation / D.K. Singh - Productivity - Jan-Mar 2009; pg 327

876 Investigating impact of organizational citizenship behaviors on performance : An Indian experience - Productivity - Jan-Mar 2009; pg 335

877 Indian economy : emerging trends / Badar Alam Iqbal - Productivity - Jan-Mar 2009; pg 346

878 The many colors of success: what do executives want out of life? / Manfred F.R. Kets De Vries - Organizational Dynamics - Jan-Mar 2010; pg 1

879 Much more than meets the eye: the role of psychological well-being in job performance, employee retension and cardiovascular health - Organizational Dynamics - Jan-Mar 2010; pg 13

880 Stop blaming resistence to change and start using it / Jeffrey D. Ford, Laurie W. Ford - Organizational Dynamics - Jan-Mar 2010; pg 24

881 Dual allegiance and knowledge sharing in inter-fir R&D collaborations / Kenneth Husted, Snejina Michailova - Organizational Dynamics - Jan-Mar 2010; pg 37

882 A developmental network & relational savvy approach to talent development. A low-cost alternative / Dawn E. Chandler, Douglas Y. (Tim) Hall, Kathy E. Kram - Organizational Dynamics - Jan-Mar 2010; pg 48

883 Layoffs: Australian executives speak of being disposed of / Margaret H. Vickers, Melissa A. Parris - Organizational Dynamics - Jan-Mar 2010; pg 57

884 The cost of bad behviour / Christine L. Porath, Christine M. Pearson - Organizational Dynamics - Jan-Mar 2010; pg 64

885 Management consultants as professionals, or are they? / Larry Greiner, Llse Ennsfellner - Organizational Dynamics - Jan-Mar 2010; pg 72

886 A balanced scorecard for managing the aging workforce / Sven C. Voelpel, Christoph K. Streb - Organizational Dynamics - Jan-Mar 2010; pg 84

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JOURNALS INDEXED

1. Marketing Mastermind – Vol. X, Issue-2, February 2010 2. IMR Management Speak – Vol.3, No.1, Jan – June 2009 3. Advertising Express – Vol. X, Issues-2, February 2010 4. Asia Pacific Business Review – Vol. V, No. 4, Oct-Dec 2009 5. The Analyst – Vol. XVI, Issue – 2, February 2010 6. Banking Finance – Vol. XXIII No.1, January 2010 7. The ICFAI University Journal of International Business law – Vol.

IX, Nos. 1 & 2, Jan. & April 2010 8. The ICFAI University Journal of Applied Economics , Vol. IX, No.1,

January 2010 9. Finance India, Vol. XXIII, No.4, Dec. 2009 10. The ICFAI University Journal of International Business Strategy –

Vol. VI, Nos. 3 & 4, Sept. & Dec. 2009 11. Journal of Marketing & Communication – Vol.5 Issue 2, Sep-Dec.

2009 12. Portfolio Organizer – February 2010 13. Insurance Chronicle – Vol-X, Issue-III, March 2010 14. Indian Management – Vol. 49, Issue 2, February 2010 15. Effective Executive – March 2010 16. Journal of Management & Entrepreneurship – Vol. III, Issue I, Jan-

Mar 2010 17. University News – Vol. 48, No.06, February 08-14, 2010 18. Nirma University Journal of Business and Management Studies –

Vol. 2, No. 3&4, Jan-Jun 2008 19. Management Stream – Vo. II Year X, December 2009 20. VSBM Journal – Wisdom – Vol.1, Issue No.2, December 2009 21. IJTD (Indian Society for training & development) – Vol. 39, No.4 –

October – December 2009 22. PRANJANA – Vol. 12, No.1, Jan-Jun 2009 23. Review of Professional Management (A Journal of New Delhi

Institute of Management), Vol.7, Issue 2, July-Dec. 2009 24. IMS Manthan – Vol. IV, No.2, December 2009 25. Fortune Journal of International Management – Vol. 6, No.1, Jan-

June 2009 26. Business Standard – Banking Annual –Vol.1, Issue 1, February 2010

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27. Bizcraft – Vol. 3, No. 2 Mar. – Sept. 2009 28. Journal of Business Solutions – Vol.2, No. 1&2, June-Dec. 2009 29. Advertising Express –Vol. X, Issue-3, March 2010 30. Marketing Mastermind - Vol. X Issue-3, March 2010 31. HRD Newsletter - Vol. 25, Issue-8, November 2009 32. Global Business Review Vol. 11, No.1, - Jan-Apr. 2010 33. The IUP Journal of Management Research, Vol. IX, No.3, March

2010 34. E-Business - Vol. XI, Issue 3, March 2010 35. Training + Development - Vol. 64, No.2, February 2010 36. Projects & Profits - Vol. X, Issue-3, March 2010 37. Portfolio organizer - IUP Publications - Vol.XI, Issue-3, March 2010 38. The Journal of Research ANGRAU - Vol.37, No. 1&2, Jan-June,

2009 39. Global CEO, Vol.X, Issue-3, March 2010 40. Economic & Political weekly - Vol. XLV N.9, Feb 27-Mar 5, 2010 41. The Indian Journal of Industrial Relations - Vol.45, No.3, January

2010 42. HR Magazine - Vol. 55, No. 2, February 2010 43. The Human Factor - Vol. 2, Issue 3, February 2010 44. Purushartha (A journal of holistic approach to management) - Vol.

III, No.1, January 2010 45. Indian Management - Vol. 50, Issue 3, March 2010 46. Effective Executive - Vol. 13, No.04, April 2010 47. Global Journal of Flexible Systems Management - Vol.10, No.3, July

- Sep 2009 48. - The IUP Journal of Management Research - Vol. IX, No.4, April

2010 49. Marketing Mastermind - Vol. X, Issue-4, April 2010 50. Advertising Express - Vol. X, Issue-4, April 2010 51. Harvard Business Review - March 2010 52. Productivity - Vol. 49, No.4, Jan-Mar 2009 53. Organizational Dynamics - Vol. 39, Issue-1, Jan-Mar 2010

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NEW Books Added ------------------------------------------------------------------------------------------------------ Accn No. T i t l e / A u t h o r Copies ------------------------------------------------------------------------------------------------------- 13973 Delivering training workshops / Chan, Janis Fisher. 1 : John Wiley, 2010 658.3 CHA 13917 The political economy of the world trading system: the 1 WTO and beyond / Hoekman, Bernard M. : Oxford, 2009 381 HOE 13972 Training fundamental / Chan, Janis Fisher. : John Wiley 1 , 2010 658.3 CHA 13974 Training Programs / Chan, Janis Fisher. : John Wiley 1 , 2009 658.3 CHA 13876 The 2010 Pfeiffer annual leadership development / Dotlich, David. : San Francisco, 2010 658.3 DOT 13877 78 Important questions every leader should ask and 1 answer / Epstein, Chris Clarke. : Prentice Hall of India, 2007 658.3 CLA 13941 Advanced corporate finance / Krishnamurti, 1 Chandrasekhar. : PHI Learning, 2009 658.152 KRI 13978 Advanced learner's Hindi English dictionary / Bahri, 2 Hardev. : Rajpal, 2009 423 BAH 13878 Anger management / Bhave, Swati Y. : SAGE, 2009 1

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658 BHA 13942 Angler: the shadow presidency of dick cheney 1 / Gellman, Barton. : Penguin, 2008 854 GEL 13943 The art of study / Agarwal, Vijay Dr. : Benten books 1 , 2009 658 AGR 13944 AS Business studies / Ashwin, Andrew. : Collins, 2008 1 658.152 ASH 13879 Bailout / Waggoner, John. : John Wiley, 2008 1 658.152 WAG 13880 Bank valuation & value-based management:deposit and 1 loan pricing, performance evaluation, and risk management / Dermine, Jean. : Tata McGraw Hill 658.152 DER 13945 Blue ocean strategy / Kim, Chan W. : HBS Press, 2005 1 658.8 KIM 13946 Brand Management:research, theory and practice 1 / Heding, Tilde. : Routledge, 2009 659.1 HED 13881 Business law and the regulation of business / Mann, 1 Richard A. : Thomson, 2007 658.882 MAN 13947 Business research methods / Sharma, K R. : National 1 Publishing House, 2008 658.0072 SHA 13948 Cold steel Lakshmi Mittal and the multi-billion-dollar 1 battle for a global empire / Bouquet,Tim. : Little Brown Book, 2008 658 BOU 13882 Concise managerial statistics / Kvanli, Alan H. 1 : Thomson, 2008

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658.0028 KVA 13883 The concise oxford companion to economics in India 1 / Basu, Kaushik. : Oxford, 2010 330 BAS 13949 Costing / Lucey, Terry. : Cengage, 2009 1 658.1511 LUC 13884 Crossing the divide:intergroup leadership in a world 1 of difference / Pittinsky, Todd L. : Harvard Business Press, 2009 658.3 PIT 13950 Data envelopment analysis:theory and techniques for 1 economic and operations research / Ray, Subhash C. : Cambridge University Press, 2004 338.5 RAY 13885 The disaster recovery handbook / Wallace, Michael. 1 : Prentice-Hall of India, 2007 658.3 WAL 13952 Doing research in the real world / Gray, David E. 1 : SAGE, 2009 658.0072 GRA 13886 Drucker on leadership;new lessons from the father of 1 modern management / Cohen, William A. : Wiley, 2010 658.3 COH 13887 Economic laws / Taxmann's. : Taxmann, 2009 1 338.5 TAX �13953 Environmental science &ethics. / Mishra, Manmohan. 1 : World-Press, 2010 658 MIS 13888 The essence of Buddha / Okawa, Ryuho. : Jaico 1 Publishing House, 2009 854 OKA 13889 Essentials of contemporary business statistics 1

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/ Williams, Thomas A. : Cengage, 2009 658.0028 WIL 13954 Every trainer's handbook / Agochiya, Devendra. : SAGE 1 , 2009 658.3 AGO 13890 Finance for HR managers / Davies, David. : Jaico 1 Publishing House, 2009 658.152 DAV 13891 Financial intelligence for entrepreneurs / Berman, 1 Karen. : Harvard Business Press, 2008 658.152 BER 13892 Find your lightbulb / Harris, Mike. : Wiley, 2008 1 658 HAR 13893 FOCUS / Wolff, Jurgen. : Pearson, 2010 1 658 WOL 13955 Full steam ahead: unleash the power of vision in your 1 company and your life. / Blanchard Ken. : TMH, 2009 658 BLA 13956 Fundamentals of financial management / Horne, Van 1 James C. : PHI Learning, 2009 658.152 VAN 13957 Future disasters / Trivedi, Priya Ranjan. : Jananada 1 Prakashan, 2010 658.3 TRI 13894 Globalization and sectoral development / Agrawal, Raj. 1 : Excel books, 2008 658.152 AGR 13895 God, faith, and health:exploring the spirituality- 1 healing connection / Levin, Jeff. : Wiley, 2010 854 LEV 13896 The green guide for business / Goodall, Chris. 1

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: Profile Books, 2009 658.408 GOO 13897 The Green Pen / Acharya, Keya. : SAGE, 2010 1 069.54 ACH 13898 Handbook of business plans / Mittal, Sanjiv. : Excel 1 Books, 2009 658 MIT 13958 Human resource management / Collings, David G. 1 : Routledge, 2009 658,3 COL 13899 Increase your emotional intelligence / Bharwaney, 1 Geetu. : Jaico Publishing House, 2009 658.3 BHA 13959 India and the global fiancial crisis:managing money 1 and finance / Reddy, Y.V. : Orient Blackswan, 2009 658.152 RED 13960 Indian economy / Misra, S.K. : Himalaya, 2009 1 330.06 MIS 13961 Indian economy:performance and policies / Kapila, Uma. 1 : Academic Foundations, 2009 330.06 KAP 13901 The international hospitality business:management & 1 operations / Yu, Larrry. : Jaico Publishing House, 2007 658.3 LAR 13902 Introduction to business statistics / Weiers, Ronald 1 M. : Cengage, 2008 658.0028 WEI 13962 Introduction to human resource management / Banfield, 1 Paul. : Oxford, 2009 658.3 BAN 13963 Introduction to statistical decision theory / Pratt, 1

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John W. : PHI Learning, 2009 658.0028 PRA 13964 Just after sunset / King Stephen. : Hodder & Soughton 1 , 2008 854 KIN 13903 Law of sea & exclusive economic zone / Sharma, 1 Satyendra Kumar Dr. : Taxmann, 2008 341.44 SHA 13904 Leading through acrisis. / Harvard Business Press. 1 : Harvard Business Press, 2009 658.4092 HAR 13965 The life tree / Kalam, Abdul A P J. : Penguin, 2005 1 854 KAL 13905 Macroeconomics colander / Colander, David C. : McGraw- 1 Hill, 2008 338.5 COL 13906 Managerial statistics:a case based approach 1 / Klibanoff, Peter. : Cengage, 2006 658.0028 KLI 13907 Managing hedge fund managers:quantitative and 1 qualitative performance measures / Stavetski, Edward J. : Wiley, 2009 658.0028 STA 13908 Managing in changing times / Lowe, Sid. : SAGE, 2010 1 658 LOW 13909 Managing workplace negativity / Topchik, Gary S. 1 : Prentice-Hall of India, 2008 658.3 TOP 13910 Managing your career in a downturn / Harvard Business 1 Press. : HB Press, 2009 658.3 HAR 13911 Marketing research:in a digital information environment 1

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/ Hair, Joseph F. : McGraw Hill, 2009 658.83 HAI 13912 The marketing whitebook2010-2011one-stop guide for 1 marketers / BusinessWorld. : Express building, 2011 658.8 BUS 13913 Mastering the currency market / Norris, Jay. : McGraw 1 Hill, 2010 658.152 NOR 13967 Microeconomics:an advanced treatise / Chauhan, S.P.S. 1 : PHI Learning, 2009 338.5 CHA 13966 Microeconomics for managers / Kreps, Davind M. : Viva 1 Books, 2010 338.5 KRE 13914 Monetary, Banking and financial developments in India 1 / Bhasin, Niti. : New Century Publications, 2009 658.152 BHA 13969 Money and banking:an international text / Eyler, 1 Robert. : Routledge, 2010 658.152 EYL 13951 New century's dictionary of banking and finance 1 / Publications, New Century. : New Century, 2008 658.152 NEW 13970 New marketing strategies:evolving flexible processes 1 to fit market circumstance / Chaston, Ian. : Response Books, 2000 658.8 CHA 13915 New venture creation:an entrepreneurial approach 1 / Allen, Kathleen R. : Cengage, 2010 658.42 ALL 13971 The next evolution of marketing / Gilbreath, Bob. 1 : Tata McGraw Hill, 2010

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658.8 GIL 13916 The other India / Chakrabarti, Rajesh. : SAGE, 2009 1 306.0954 CHA 13975 Pirate latitudes / Crichton, Michael. : HarperCollins 1 , 2009 854 CRI 13918 The power of positive criticism / Weisinger, Hendrie. 1 : Prentice Hall of India, 2008 658.3 WEI 13919 The power of self-coaching:the five essential steps to 1 creating the life you want / Luciani, Joseph J. : Wiley India, 2009 658 LUC 13920 Principles of corporate financial law / Ferran,Eilis. 1 : Oxford, 2009 658.152 FER 13976 Principles of statistical methods / Bala, Pratibha. 1 : A.K. Publications, 2009 658.0028 BAL 13921 Repositioning / Trout, Jack. : McGraw Hill, 2010 1 658.8 TRO 13979 Retail in India. / Joseph, Mathew. : Academic 1 foundation, 2009 658.8 JOS 13980 RFID: applications and cases / Jayakrishna, S. : ICFAI 1 Press, 2010 658.8 JAY 13981 Rural marketing: environment problems and strategies 1 / Gopalaswamy ,T.P. : Vikas, 2009 658.8 GOP 13922 Sales therapy:effective sellinf for the small business 1

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owner / Leboff, Grant. : Wiley, 2007 658.81 LEB 13926 The saturated Society:governing risk and lifestyles in 1 consumer culture / Sulkunen, Pekka. : SAGE, 2009 307 SUL 13982 The satyam saga / Bhupesh Bhandari. : BS Books, 2009 1 658 BHA 13875 Second degree: one crazy year at IIM-A / John, 1 Prashant. : Eklavya Education Foundation, 2009 658 JOH 13983 Shake that brain / Saltzman, Joel. : Wiley India, 2009 1 658 SAL 13923 Simply effective / Ashkenas, Ron. : Harvard Business 1 Press, 2010 658 ASH 13924 Statistical practice in business and industry 1 / Coleman, Shirley. : Wiley, 2008 658.0028 COL 13925 Statistics / Asquith, David. : Viva Books, 2010 1 658.0028 ASQ 13984 Statistics made simple:do it yourself on PC / Sarma, 1 K.V.S. : PHI Learning, 2010 658.0028 SAR 13985 Strategic reward:implementing more effective reward 1 management / Armstrong, Michael. : Kogan Page, 2010 658.4012 ARM 13986 Students and the power of mind / Agarwal, Vijay. 1 : Benten Book, 2009 658.3 AGR 13987 Supply chain management in services industry / Prasad, 1 BVS. : ICFAI Press, 2010

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658.81PRA 13928 Sustaining shareholder value:role of investors and 1 regulations / Mehta, Shantanu. : Excel Books, 2010 658.152 MEH 13927 Sustaining shoreholder value:corporate finance 1 practices / Mehta, Shantanu. : Excel Books, 2010 658.152 MEH 13929 The three secrets of green business / Kane, Gareth. 1 : Earthscan, 2010 658.4,083 KAN 13988 Tme management for students / Agrawal, Vijay Dr. 1 : Benten Books, 2009 658.3 AGR 13930 Top talent / Hewlett, Sylvia Ann. : HB Press, 2009 1 658 HEW �13989 Toyota kata:managing people for improvement, 1 adaptiveness, and superior results / Rother, Mike. : Tata McGraw Hill, 2010 658.3 ROT 13931 The truth of science / Newton, Roger G. : Viva Books 1 , 2010 854 NEW 13990 Understanding digital marketing:marketing strategies 1 for engaging the digital generation / Ryan, Damian. : Kogan Page, 2009 658.8 RYA 13991 Understanding financial statements / Fraser, Lyn M. 1 : PHI Learning, 2010 658.152 FRA 13932 Vedic ManagementLthe holistic approach to managerial 1 excellence / Kannan, S. Dr. : Taxmann 150 KAN

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13933 Watch this listen up click here:inside the 300 billion 1 dollar business behind the media you constantly consume / Verklin, David. : Wiley, 2007 659.1 VER 13934 We must have no price / Shourie, Arun. : Rupa & Co 1 , 2010 854 SHO 13935 Wealth management in any market / Bahbah, Bishara A. 1 : John Wiley, 2009 658.152 BAH 13936 What got you here won't get you there:how successful 1 people become even more successful / Goldsmith, Marshall. : Gopsons Papers, 2009 658 GOL 13937 Winners never cheat / Huntsman, Jon M. : Pearson, 2010 1 658 HUN 13938 Working with qualitative data / Gobson, William J. 1 : SAGE, 2009 658.0028 GiB 13939 You can sell / Khera, Shiv. : Rupa & Co., 2010 1 658 KHE 13993 You can sell:r esults are rewarded efforts aren't 1 / Kkera, Shiv. : Rupa, 2010 658 KHE 13992 You're hired!:how to get that job and keep it too 1 / Fitter, Nasha. : Penguin, 2009 658.45 FIT 13940 Yours sincerely / Singh, K. Natwar. : Rupa & Co., 2010 1 854 NAT

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BOOK REVIEW

1. Title : Think Twice Author : Michael J. Mauboussin Publisher : Harvard Business Press This is the second book by Michael Mauboussin whose quest to help investors

make better investment decisions has not been dampened by the Global financial crisis. The book’s tongue-in-cheek premise is simple enough: you should trust your ‘blink’ decisions only if you practice blinking.

2. Title : SHARK AND THE GOLDFISH

Author : Jon Gordon Publisher : John Wiley This book says the much-said in a style seldom used before: “When times are

changing, you have to work a little harder. You need to be a little smarter. You need to change your thinking. You need to become a shark”.

3. Title : BHAV KITNA? A Handbook of Financial terms Author : Dr. Rajesh Kothari Publisher : India Infoline Bhav Kitna helps you navigate the maze of financial terminology. If you’re

looking for a professional reference book full of pertinent terms and explanations, Bhav Kitna? is what you need.

4. Title : The Path to sustainability

Author : MIA De Kuijper Publisher : Oxford University Press In the current era of anytime, anywhere, almost-free information, would all

opportunities for extraordinary profits vanish? The efficient-market hypothesis says yes, but this book says no. It even details how companies and investors should act in this new era.

5. Title : HOW LIBRARIANS AND CYBRARIANS CAN SAVE US ALL Author : Marilyn Johnson

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Publisher : Harpercollins In the era of data explosion, with Google being the ultimate guide to accessing

any information, one might argue that concept of the generally obscure librarian is being rendered obsolete. But Marilyn Johnson says quite the opposite. She portrays the new age librarian as the saviour of a generation buried under an avalanche of technological excesses and the resultant confusion. Johnson cites examples of modern librarians who use modern digital media, while performing their traditional role as educators and guides.

6. Title : FOR CRYING OUT LOUD FROM OPEN OUTCRY TO THE

ELECTRONIC SCREEN Author : Leo Melamed Publisher : John Wiley With open positions of $1.1 billion valued at $1.1 trillion, CME, known as a

house that pork bellies built, did not have a single default during the financial crisis. Amazing? Yes. Leo Melamed in his semi-autobiographical book FOR CRYING OUT LOUD extols his belief in economist Milton Friedman’s tyranny of the status quo’ that kept CME constantly innovating and improving. The degree of adaptability shown in terms of product response, alliances and fundamental business platform is quite remarkable for an organization that is over a century old.

7. Title : POWERLINES: WORDS THAT SELL BRANDS, GRIP FANS

SOMETIMES CHANGE HISTORY Author : Steve Cone Publisher: VIVA ‘WORDS ARE LOADED PISTOLS’. This expression was coined by French

existentialist Jean-Paul Sartre, and Steve Cone churns it around to give it a whole new context. This line, in a way, defines this book – apart from having inspired Cone to write it in the first place. Cone has led campaigns for Fortune-500 companies such as Citigroup, Apple and American Express, besides associating with green groups and contesting presidential races.

8. Title : CONSUMER BEHAVIOUR: INSIGHTS FROM INDIAN MARKET

Author : RAMANUJ MAJUMDAR Publisher : PHI To be able to pierce into the mind of target consumer is every marketer’s dream.

Yet, hundreds of arduous studies and thousands of case studies later, little is know about what it takes to click a new product. Ramanuj Majumdar, with heavy backing from his experience at IIM-Calcutta, tries to solve this puzzle in this interesting account.

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Majumdar goes into cultural, psychological and financial aspects of a consumer and discusses how his or her decision to pick an choose is dependent on a labyrinthine process.

9. Title : HAVE NOT : GENESIS, NATURE OF POVERTY AND THE WAY OUT Author : Vasudha Joshi Publisher : Athena Press “Poverty denotes deprivation”, is the stark statement with which Vasudha Joshi,

a PhD in Economics, who teaches at Pune’s Ness Wadia College begins her book. Primarily she refers to deprivation of food; then other factors like shelter, security and so on.

10. Title : GOOD VALUE : Reflection on Monday, Morality and An Uncertain

World Author : Stephen Green Publisher : Penguin India An interesting question that Green asks is ‘why should I bother?’ and, in the

process, considers the ramifications of ‘corporate social responsibility’ as the raison d’etre of the company. From this, he moves on to the concept of individual social responsibility, which cannot be an optional extra or an adjunct to life focused puretly on work/pleasure.

11. Title : RAJA RAVI VERMA : PAINTER OF COLONIAL INDIA

Author : Rupika Chawla Publisher : Mapin India’s first painter of iconic images gets a study of his life and art he deserves. If there was ever apainter who could claim to have completely changed the way

popular Indian imagination picture its gods, goddesses, myths and legends, then it was that charismatic Keralite who went by the enigmatic name of Raja Ravi Verma (1848-1906).

12. Title : SIMPLY FLY Author : Captain Gopinath Publisher : Harpercollins Publishers India Somewhere deep into his autobiography, Gurur Ramaswamy Iyengar Gopinath

lets on that idea for setting up Indi;s first low-cost commercial airline was not originally his. The thought was planted in his brain by K.J. Samuel, buddy from the National Defence Academy and co-founder of the former Air Deccan. That of course, does not take away from Gopinath who went on to blueprint and execute the idea and, in the process, make aviation history in India.

13. Title : 17 RULES Successful companies use to attract and keep top talent

Author : David Russo

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Publisher : FT Press This book on direct management addresses employee engagement and retention

head on. The author, David Russo, draws on over 30 years of being in the field of human resource management to compile the book, which is full of examples narrated in a conversational tone.

14. Title : MANAGING THE GLOBAL WORKFORCE

Author : Paula Caligiuri, David Lepak, Jaime Bonache Publisher : Wiley-Blackwell Emphasising the need for effective HR practices to extract the best out of today’s

talented and diverse global workforce, the authors outline a number of core areas that need rethought. Beginning with the linkahe between global innovation and the need for collaborative efforts, the book moves on to the importance of understanding cultural differences between nationalities as well as the distinctions in their workforce, labour laws and training processes to help integrate systems and enhance international human capital.

15. Title : FROM UNIPOLAR TO TRIPOLAR WORLD MULTIPOLAR TRANSITION PARADOX Author : Arvind Virmani Publisher : Academic Foundation Economist Arvind Virmani has come out with a curious book that uses

economics to contend that the world will gradually gravitate to a tripolar world. The thesis is interesting, as most pundits have been predicting that in the years to come the current unipolar world will switch to a multipolar order.

16. Title : A PLANET IN PERIL

Author : Prem Shankar Jha Publisher : Rupa Publications Climate change is perhaps the most colourful catastrophe ever to visit is. Its

sheer magnitude and versatility of the crises make climate change a distinctive calamity. In some nooks of the globe, it fries millions, and in some other creates deluges; it makes islands vanish and glaciers melt away ( do not frown at the UN climate panel figures on Himalayan glaciers; as we get them clarified, the ice mass is getting ready for a wipe out).

17. Title : THE ROUTES OF MAN : HOW ROADS ARE CHANGING THE WORLD AND THE WAY WE LIVE TODAY Author : Ted Conover Publisher : Random House The idea of the road has always been linked with a sense of journey. Taking a

cue from this idea, Ted Conover starts out on a road trip across six countries to understand more than their infrastructure. Negotiating six prominent roadways, the author provides subjective insights into the role of highways in social injustices experienced at the Israeli checkpoints. He follows the convoluted route mahogany

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travels from the jungles of Peru to Manhattan. Further, Conover analyses how superhighways are bridging the rural and urban China.

18. Title : RIVER WATER SHARING TRANSBOUNDARY CONFLICT AND

COOPERATION IN INDIA Author : N. Shantha Mohan, Sailen Routray, N. Sashikumar Publisher : ROUTLEDGE About a century ago, very few rivers were seen as a source of conflict. What has

happened in the past century that rivers - described as one of the most beautiful things of this world (Hermann Hesse in Siddhartha), the source of love and bonding, and lifeline of societies - are now increasingly seen as a source of conflict?

19. Title : BE RICH & HAPPY

Author : Robert T. Kiyosaki Publisher : Jaico Publishing House If you have recently watched Raju Hirani’s movie 3 Idiots, you can spare yourself

the trouble of reading Robert T. Kiyosaki’s Be Rich & Happy. Wondering why? Well, the similarity in thought and intent is not funny. Sample this : in Kiyosaki’s words, “Education today is primarily an employment - preparation process. Too much emphasis is put on studying hard, getting good grades and going to a good school so students can get a good job and make a lot of money. The question we all need to ask is, What has happened to learning in the process?

20. Title : INTELLIGENCE AND HOW TO GET IT WHY SCHOOLS AND

CULTURES COUNT Author : Richard E. Nisbett Publisher : W.W. Norton & Company One of the most intractable debates among psychologists has been on intelligence

and the relative importance of nature and nurture whether heredity or environment is the primary determinant of it. Renowned psychologist Richard E. Nisbett stands for what he calls the new environmentalism that emphasizes how socioeconomic factors, education and parenting help enhance intelligence quotient. Nisbett refutes arguments that attribute differences in IQ across races and nationalities to genetic factors. He illustrates the devastating effects of economic deprivation on intelligence.

21. Title : THE SUSTAINABLE MBA : THE MANAGER’S GUIDE TO GREEN

BUSINESS Author : Giselle Weybrecht Publisher : Wiley Sustainability ideas are increasingly being explored across all industries around

the world. Within each company, sustainability can be seen as a giant jigsaw puzzle. The chosen sustainability strategy sits at the middle of the puzzle and provides the basis for other areas of the business to get involved in exploring these issues.

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Entrepreneurship, Economics, Ethics and Organisational behaviou provide the corner pieces of the puzzle, with Accounting, Finance, Marketing and Operations tying everything together.

22. Title : FREEFALL

Author : Joseph Stiglitz Publisher : Allen Lane The entire series of efforts to rescue the banking system were so flawed partly

because those who were somewhat responsible for the mess - as advocates of deregulation, as failed regulators, or as investment bankers - were put in charge of the repair. The author has taken pains to emphasise how bankers have a powerful lobby in Washington DC. Stiglitz also points out how those enlisted in fixing the problem (including Larry Summers, part of Obama’s economic team) were erstwhile investment bankers or proponents of deregulation.

23. Title : INDIA 2039

Author : Harinder S. Kohli & Anil Sood Publisher : Sage Publications The book premises that India could accelerate its potential growth to 8.5 per cent

per capita for the next 30 years. With population growing at about 1 per cent, this implies a real GDP growth of around 9.5 per cent. At these growth rates, the Indian economy would increase by a factor of 19. In real terms it would reach $ 20 trillion by 2039 - that’s one-and-a half times as big as the US economy today. This long-term growth scenario is consistent with India’s middle-term growth forecasts.

24. Title : TRACES OF INDIAN CULTURE IN VIETNAM

Author : Geetesh Sharma Publisher : Banyan Tree Books Geetesh Sharma’s book opens with a reminiscent slogan in the 1970s Bengal

when streets in those days rang with slogans Amar Naam Tomar Naam, Vietnam Vietnam (My name, your name, everyone’s name is Vietnam). While this slogan linked Indian Leftists with Vietnam on an emotional ground, the cultural links between the two date back to many a century. The argument in this book begins by challenging the French historians linking Viet roots to Austro-Asian communities. In Sharma’s views, this link is flawed since there was a thriving Hindu community (immigrants) which influenced and contributed to the growth of several communities in the region.

25. Title : HOLYPOL

Author : RAJBIR DESWAL Publisher : DK’s Books For All Haryanavi humour is legendary. And it comes as much with subtle twirls of

semantics as from the manner of speech. Rajbir Deswal uses both in his writings - the twirls and the punch - often with a hidden message a la jataka tales. This book is a

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collection of ‘middle’ pieces, written by Deswal over the years for many a newspaper. The author, an illustrious IPS officer from Haryana, in one of cartoons in the book is shown in full regalia slinging a pen, instead of his gun, from his shoulder.

26. Title : DREAMING IN HINDI

Author : Katherine Russel Rich Publisher : Tranquebar Katherine R Rich has a wicked sense of humour and this becomes apparent from

the very start of the book. The account of her stay in India brings forth the many Indias, a cauldron that would leave any straight-head American bewildred in no time. But Rich is in no rush to go back. Besieged by the idiosyncratic, passionate, and the argumentative Indian, she takes her time to settle down and belts out her chronicles in lucid chapters - one after another. And she soon begins to see and present India from the prism of Hindustani language. To an Indian reader, this book offers a mirror, though often not as brutally as did VS Naipaul or Pankaj Mishra in their accounts under similar surroundings. Rich has a subtle touch, and she makes good, timely use of Hindi words to drive home her observations. Not for nothing that the book was selected for Oprah Winfrey’s list of “Ten most thrilling reads of 2009”.

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