Newamsterdam
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20-Sep-2014 -
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Transcript of Newamsterdam
Bright
Vision
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houston & broadway
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houston & lafayette
student
fashionista
New Jerseyite
Long Islander
foot messenger
dog & owner
cab driver
tourists
street vendor
bicycling is about
everyone
More bikes on the road
means safer roads for bikers
Text
Accidents DownRiders Up=
Problems
roughterrain
and rougher terrain
safety
insecure parking
theft
carrying cargo
congestion
noise pollution
obesity
asthma
other health issues
clothes are
not fashionable
Goal
a better city where
healthy transportation is the
easy choice
this is for everyone in the city,
not just bicyclists
ridership increase
BrightZone
15 minute radius
Map and entry image
5 % in 2010
10 % in 2015
university students
& city employeeswill lead the
way
this is the royal family!
Bloomberg on a bike?
Amanda Burden
Bright
Design
BrightZone
Map and entry image
laws
deep infrastructure
series of pilot
projects
and more important..
.behavioral changes
BrightNetwork
1. Williamsburg Bridge
2. East Village3. Greenway Connector
4. Municipal Building
Williamsburg
Bridge
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Goes to Lafayette street
bike lane
East Village Lower East Side
certain routes no bike
others bike friendly
time lights
forbikes not cars
Streets are not parking
lots
multi modal
infrastructure that
connects land to
water to land
Bike Sharing
broadway car free
from astor place south
school bike bus
Greenway
Freeway
FDR bike expresswa
y
bike signagecreates clear
routes
Municipal
Building
keep classic
architecture classic
BrightHub
guarded parking!
direct connectivit
y from BrightHub to subway
BrightShare at the
BrightHub
BrightBike
Light without energy
It is fast
Bright is a realityand a
metaphor
New Bike for
New Amster
dam
good tires
sturdy rims
gears or single speed?
electric?
freight bike
(this is the royal family!
Kids
better theft prevention
safer & more visible
New Amsterdam
Bike
public design
challenge
two bikes for
New Amsterdam
one commuter
one freight bike
creative commons licensed
made in NYC by
BrightLif
e
Culture Change
The Bright Network is
a better city where
healthy transportation is the
easy choice
for everyone,
of all speeds of
travelNew York Speed vs.
Dutch Speed
1. Bright Media
2. Bright Laws
3. Bright Culture
Facilitating Social Change
The Bright Media
Campaign
Royal Role Models
Amanda Burden
make cycling
fashionable
Sexy Role Models
Emphasize the
Benefits of Cycling
HealthyQuietCheapClean
BrightLaws
Pedestrians
Bicycles
Cars
Law Protects the Vulnerable
include “bike
awareness” in
driver’s license exam
introduce fees for on-street parking
moving day
Tax credits & bonuses
for bike purchases and riding
Bright Cultur
e
Cycling EducationCatch Them When
They’re Young
school bike bus
mobile bike repair
big apple bike tours
bike sharing
BICYCLING in the city
will improve
city health
BICYCLING in the city will reduce emissions
BICYCLING in the city will make the city more
livable