New rules of brand building, Philips
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The new rules of brand building Matt Warnock Digital Editor in Chief
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Transcript of New rules of brand building, Philips
The new rules of brand building
Matt WarnockDigital Editor in Chief
4 rules for (re)defining a brand to make an impact
1. Stand for something
2. Listen
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3. Surprise and excite
4. Be consistent
1. Stand for something2. Listen3. Surprise and excite4. Be consistent
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