Lets stay in touch...European Head O�ce,Tandem Industrial Estate,Waterloo, Hudders�eld,HD5 0AL, United Kingdom.

t: +44 (0) 1484 430 003

www.principleglobal.com

rules of brand implementation

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A quick word about

who weare...We’re an international brand implementation company that brings global brands to life in any environment, anywhere in the world. We turn brand concepts into reality, translate ideas into three dimensions, and make sure everything is manufactured, produced and installed to consistently high standards from London and New York to Azerbaijan.

To achieve this we have �ve clear, simple and e�ective rules...

Big, complex and terrifyingBrand implementation projects can seem distinctly scary. It’s not uncommon to be faced with hundreds of sites in several countries – and they all need �nishing yesterday. Meticulous planning is the only answer.

Top project managementGetting it right calls for detailed logistics and top project management – not usually the primary skills of a marketing director. It’s essential to understand the challenges and pitfalls in advance – otherwise you’re in for a rough ride.

Concept to completionYou’re often starting o� with nothing more than a set of brand guidelines and a list of properties – yet you need to turn concepts into practical reality. That involves several stages: site audits, design engineering, site-speci�c brand schemes, production and installation. Make sure you plan well for each.

1plan it like a military campaign

SpeedYou won’t have much time. Implementations normally need to be done fast, and if you want to make a splash, you’ll probably need several sites up and running on day one. Often they have to be transformed overnight. So gear up for speed.

CoverageYou need people on the ground in every country – people with specialist knowledge of manufacture and installation. We work with a worldwide network of trusted local implementation partners, who do everything to our high standards.

Problem-solvingIn any implementation you’ll be faced with no end of practical challenges – from submitting local planning to the way electricity supplies di�er by country and continent. When problems arise, experience and local knowledge are worth their weight in gold.

2do it now, do it everywhere

Local productionManufacturing in the UK or USA and then shipping everything round the world is expensive – both environmentally and �nancially. We use regional manufacturing hubs all round the world to cut the costs dramatically.

Value engineeringClever approaches to manufacturing design can also keep costs down. We develop modular solutions that make site installation quick and painless, reducing disruption to normal business.

Tax planningShipping goods from one economic region to another attracts tax and duties that often can’t be recovered. E�ective logistics and �nancial planning eliminate the majority of these costs, saving up to 40% in some cases. Working with global tax advisers, we make sure your implementation is as tax-e�cient as possible.

3cut the costs dramatically

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QualityIt’s all too easy for quality to drop in far-�ung sites, damaging perceptions of your brand. Getting the quality right everywhere is a painstaking job, and requires careful vetting. Make sure local manufacturers are up to the job – and demand the same quality all round the globe.

ConsistencyYour brand guidelines try to lay down the law, but you’ll be surprised at how widely it’s interpreted, especially in di�erent countries. We work with the designers to understand the detail of the brand and then make sure it’s carried out to the letter – everywhere.

Uncompromising commitmentSuccessful brand implementations have a messianic �avour – you need to carry them through with total commitment. We promise uncompromising commitment to every client and every task – so your implementation is right �rst time, every time.

4get it right every time

Keep it freshYour brand is a major investment and represents a signi�cant part of the value of your company. It stands to reason that it should remain as fresh and bright as when it was �rst installed. Don’t allow interior and exterior branding to run down or start looking tired.

Plan for maintenanceMaintenance should be part of your brand implementation plan. You need to run regular checks, particularly where electrics are concerned (for example with illuminated signs). Pick up faults early and restore everything to the original level of quality.

Manage old brand phase outWhen it’s time for change, make sure you manage the destruction of the old brand e�ectively. Don’t hand it over to a contractor without ensuring there’s a proper audit trail and proof of disposal, preferably in an environmentally sound manner. The last thing you want is bits of your old brand sticking out of the top of a land�ll site.

5maintain and recycle

ConsultingSpecialist help in the planning, design and implementation of your brand anywhere in the world.

GraphicsHigh-quality vinyl graphics for vehicle liveries, interior signage, exhibition and display work.

SignsSigns and way�nding systems, from global rebrands to single sites. Hi-tech to hand-�nished. Custom designed, manufactured and installed anywhere.

MaintenanceRegular maintenance of your branded environments, inside or outside, including lighting and health and safety.

InteriorsBranded interiors from �ttings to furniture. Protective interiors of all kinds – �re, bullet and bomb-resistant.

how we can help you...

Europe, Middle East and Africa +44 1484 430 003North America +1 865 692 4058Brasil +xx xxxxx xxxxxAsia +86 (0) 1580 2160030 www.principleglobal.com