Brand Ministry The 10 golden rules for Community management
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Transcript of Brand Ministry The 10 golden rules for Community management
Community Management
The 10 Golden Rules
Out-of-the-box thinking for your social media communication
Follow us on http://www.brandministry.fr
The 10 CM Golden Rules
1. Be an example to the community
2. Offer fans what they are looking for3. Post on a relevant periodicity: avoid spam & information overdose 4. Encourage proximity: use “we” and make the fan feel part of it 5. Smartly manage incidents and conflicts - avoid censure, make the
community participate and turn it into something positive6. Involve fans into the brandʼs activities (new product, logo, etc...)7. Make sure newcomers stick to it - offer welcome prizes, etc... 8. Leverage your communityʼs specificities9. Make the fan someone responsible10. Create regular and worthwhile meeting points: chat discussion,
special events
1. Be an example to the community
The community manager becomes the reference for users e.g. «big brother» for the youth segment, the product specialist
for a car maker community
2. Offer fans what they are looking for
Provide users with relevant promotions, goodies or
special prizes. Share only informations which brings
an added-value to the relationship, not mixing
public and private spheres.
3. Post on a relevant periodicity: avoid spam & information overdose
The community manager always posts
at relevant intervals and therefore optimizes the information relevancy
4. Encourage proximity: use “we” and make the fan feel part of it
Users like to feel they are very much part of and important to the
community
5. Smartly manage incidents and conflicts
Any incident must be identified and dealt with as early as
possible. A strong but «diplomatic» attitude is often most adapted. Do not make users feel you censure them,
rather be transparent and explain why you need to
intervene.
6. Involve fans into the brand’s activities
To make users feel «close to the brand» is what is most rewarding to them. Always try to
involve them into companyʼs activities, e.g.
feed-back on new product collection
7. Make sure newcomers stick to it
All newcomers must be welcomed if you want
them to become recurrent visitors or fans
8. Leverage your community’s specificities
Every community has its own specificities.
Identify them and adapt your tone/content to make the most of it.
9. Make the fan someone responsible
Every member can bring something to the community and can be
valued through it
10. Create regular & worthwile meeting points
References & regular meetings put the
community at the center of every fanʼs life
Find more on http://www.brandministry.fr Follow us @brand_ministry