PURE PROJECT IN SOUTH KOREA

Chungju Organic Fruit Farmers

Sustaining and revitalizing traditional Korean farming

Adding value and biodiversity to small-scale farming

PLANTATION PROGRAM IN SOUTH KOREA

What kind of program?

Plantation program in partnership with Jang An small-

scale farmers in North Chungcheong province, South

Korea

Project focusing on planting fruit trees to promote local

and sustainable agriculture and preserve the Korean

agricultural heritage.

Monitoring the planters by contributing to the capacity

of farmers to share their experience, in this way

increasing their knowledge and strengthening rural

development.

A long term program : forest, biodiversity, and climate are

complex, interdependant, essential and long term

issues.

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KOREAN ENDANGERED ECOSYSTEMS

Main environmental issues

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ENVIRONMENTAL & SOCIAL

CONSEQUENCES

Pollution of soils, air and water

Erosion, degradation of ecosystems

Biodiversity and wildlife populations at risk

Water scarcity

Global warming

Small-scale farmers more vulnerable to

climate deregulations: floods and droughts

alternatively

Food sovereignty is threatened

Poverty and rural depopulation

CAUSES

Green Revolution: use of new, high-

yield seed varieties, increased

application of fertilizers and

pesticides, and greater use of

irrigated water.

Heavy investments necessary, not

accessible to local farmers

Low prices for food, liberalization and

free-trade agreements

Fast growing urbanization

Pressure on farmland from increased

urbanization and indutrialization

COMMUNITY REFORESTATION IS A SOLUTION

Regenerate socio-environmental ecosystems

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Intensive agriculture requires constant and large inputs of

fertilisers, water, seeds, etc. to compensate for losses at all

levels.

Together with trees, multifunctional agroforestry systems inpired

from natural ecosystems allow a progressive self enrichment of

the system, constantly raising resiliency and autonomy. It is well

adapted to small areas and local farmers.

SUSAINAIBLE AGROFORESTRY

INTENSIVE SINGLE-CROP FARMING

PROJECT LOCATION

Chungju, North Chungcheong province

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GEOGRAPHIC DATA

North Chungcheoung

province: located in the center

of Korean Peninsula. It

contains several mountain

ranges and national parks in

addition to numerous hot

springs.

GPS coordinates: latitude

36°59’27.64”N,

127°55’33.42”E

Elevation: 50 to 100meters

Climate: temperate Eastern

margin with periods of

monsoon. 4 season weather

cycle, with moderately high

summer temperatures and

moderately low temperatures

and snowfall in winter.

SPECIFIC CONTEXT

Contrast between well developed urban centers and

difficult living conditions of rural communities from the

countryside, particularly vulnerable to food security

(South Korea imports more than 90% of its food from

overseas)

Harsh growing conditions because of the mountainous

relief and the lack of surface water.

Small-scale farmers particularly under pressure due to

trade liberalization and bilateral free trade agreements

(Chile, China, US).

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Promoting local and sustainable agriculture

PLANTATION PROGRAM IN CHUNGJU

MAIN THEMES

Add value to small-scale farming by developing organic agroforestry

models replacing single cash crops

Promoting a democratic local food system that respects the history,

tradition, and culture of the Korean people

Improve food sovereignty in South Korea

PLANTATION OF FRUIT TREES

The project is led by small-scale organic fruit farmers in Chungju. Majority of the farms are family

run, and characterized by small-scale land area (less than 2 has).

The farmers are willing to plant a great diversity of fruit trees in combination with their cash

crops: apricot, blueberries, apples, pears, grapes… to diversify their production and incomes. It

also provides food security for rural communities.

Fruit production is an integral part of Korean’s cultural landscape. Cooperative members will

grow and preserve seeds and exchange varieties amongst themselves. In this way, farmers

preserve long held knowledge about the characteristics of individual seed varieties, preserve seed

diversity, and thus the distinct knowledge and food culture of Korea.

Go local may be a response to the increased liberalization of agricultural trade. By promoting local

and sustainable food, the project supports local farmers to develop a new market for healthy

sustainable local food that can counter the free trade logic and at the same time preserve the

Korean agricultural heritage.

Plantation of 5,000 trees in 2012

Plantation of a great variety of fruit trees : mainly

apricot and blueberry, but also apple, pear, cherry,

grape… This diversity maximizes the use of the land

and optimize its benefits.

Organic production: chemical fertilizers and

insecticide are not used.

Community involvement: the tree plantations are fully

led and monitored by the farmers themselves.

Monitoring: training to improve seedlings and planting

techniques, exchanges on the different techniques used

by the coop agronomists and traditional farmers.

Support from Pur Projet and local forestry experts to

secure plantations.

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PLANTATION PROGRAM IN CHUNGJU

REVITALIZATION OF SOCIO-ENVIRONMENTAL ECOSYSTEMS

Complementary Pure Projects for People and the Planet

«Insetting » initiatives are developed by

partners, to enrich the projects by integrating

their vision and know-how in complementary

and valuable fields for the projects (knowledge

on plants, links between women, socio-

economic development, integration,

biodiversity, etc.).

The aim is to develop an “integral” project

thanks to the partners’ various contributions.

INSETTING

COMMUNITY

BOTANICAL GARDEN

COMMUNITY TREE

NURSERY

CONSERVATION

ACTIVITIES

Promoting and preserving local

medicinal, floral and aromatic

traditions

Developing additional sources of

income for participants and

ensure the production of quality

seedling planted by the people

themselves.

Developing forest preservation

activities in the surroundings in

the longer run : to act ahead of

deforestation as well, to preserve

the natural resources (trees,

soils, water,..) and biodiversity.

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Traceability

The Planting Registry provide detailed information on

trees planted: species, producers, communities and the

lands’ GPS data.

PUR PROJET’s audits, follow-up of projects. Annual

report on audits for each project.

Third-party audits in the field (SGS, Rainforest Alliance,

Ecocert)

Agronomists always on site to register the land

plantation, train the producers, calculate flows, follow-up

and coordinate the projects

Commitment of the planters: native and sustainable

agroforestry plantation systems, transparency and follow-

up ensured, awareness-raising of people around in order

to spread the model

Compensation of planters: farmers are compensated

after the tree plantation, the compensation includes the

costs of production and labor force - a durable income

through the culture of reforested pieces of land.

MONITORING THE PURE PROJECTS

All of the planted parcels are tracked and recorded by GPS, trees are then registered in a unique data base including all detailed information on each parcel and GPS record of parcels.

Verification and guarantees proposed

Verified Carbon Standard (VCS) certification after more than 500,000

trees have been planted in a project.

Additional Climate, Community and Biodiversity Alliance (CCBA)

certification.

Ecocert verification of planted trees for simplified plantation check

SGS certification of planted trees for smaller projects or for reforested

areas that are non-eligible for VCS validation due to their size and/or

other technical limitations.

Fair Climate Evaluation by FLO Cert for Fair Trade organizations.

Guarantee « Carbon Neutral Product », whose technical specifications

are verified by SGS

Additional garanties: FSC, Fair Trade, Organic

MONITORING THE PURE PROJECTS

What do you get after trees are planted ?

TRACEABILITY

Tree planting certificate

Specific extracts from the Planting Registry with information on the

participating farmers, their parcels, tree species, areas of plantation, GIS

records

Google Earth file with geolocalization of the specific parcels

MEDIA AND INFORMATION FROM PROJECT

Annual monitoring reports on the plantations, include the follow-up of lost

trees

Pictures and movies of the project, free to use for communication

Interviews of participating farmers on their view of the program

COMMUNICATION / MARKETING TOOLS

Educative materials (posters, folders, training kits,.) at your disposal for

events / team communication

Free access to visit the plantations at any time, with your team, clients,

journalists…, press trips, team building planting, etc..

DELIVERABLES

Tristan LECOMTE – Founder tristan@purprojet.com

Phone: (+33) 6 14 90 41 13

Pierric JAMMES – Chief Executive pierric@purprojet.com

20 passage de la bonne graine

75011 Paris, France www.purprojet.com

CONTACT

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