Neuromarketing digital
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Transcript of Neuromarketing digital
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L E S É M O T I O N S A U C O E U R D E V O T R E S T R A T É G I E
N E U R O M A R K E T I N G A P P L I Q U É A U W E B
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Q U I Ê T E S V O U S ?
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Q U I E S T FA C E À V O U S ?
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E N VA H I S !
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Marquer l’esprit Faire réagir Provoquer l’acte d’achat Fidéliser et en Conquérir
C O M M E N T ?
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6 É TA P E S
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1 - AT T I R E R L’ AT T E N T I O N
Ê T R E I R R É S I S T I B L E
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O L FA C T I F V I D E O I M M E R S I V E 3 6 0 °
R E L I E F
R É E L V I RT U E L
https://www.youtube.com/watch?v=-eG5O1WmQ6Y
https://www.youtube.com/watch?v=8lsB-P8nGSM
V I S U E L
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S I T E W E B : M O T I O N D E S I G N , E R G O N O M I E , E X P É R I E N C E U T I L I S A T E U R
http://corona-extra.jp/
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2 - FA I R E P L A I S I R
Ê T R E I N C O N T O U R N A B L E
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C O U R B E S H U M O U R
D O M I N A N C E
R É E L V I RT U E L
V I S U E L
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S I T E W E B : M O T I O N D E S I G N , E R G O N O M I E , E X P É R I E N C E U T I L I S A T E U R
http://www.schweppes.fr/#/campagne-2014
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3 - P E U R , J O I E ,
S U R P R I S E …
Ê T R E E M O U VA N T
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4 - I M PA C T E R L A M É M O I R E
Ê T R E I N O U B L I A B L E
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R É P É T É R E T E N U V R A I
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A M A Z O N FA C E B O O K
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5 - J O U E R AV E C L E S I N S T I N C T S
Ê T R E I N S O U P Ç O N N A B L E
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6 - D É C I S I O N C O N S C I E N T E
Ê T R E I R R É P R O C H A B L E
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F I C H E P R O D U I T D É TA I L L É E
F I LT R E S P E R F O R M A N T S
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E X E M P L E S R É U S S I S
C A S P R A T I Q U E S
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W A Z E
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W A Z E
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J E U X V I D É O
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FA I T E S V O U S P L A I S I R !C O N C L U S I O N ?
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P O U R A L L E R P L U S L O I N
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S H I R L E Y J A G L E S H I R L E Y. J A G L E @ G M A I L . C O M
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