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Who are North Carolina’s Millennials?Generational change in the Old North State
Image Source: Staff Sgt. William Sallette via Wikimedia Commons
Generation Birth YearsGreatest 1927 or before
Silent 1928 to 1945
Baby Boomers 1946 to 1964
Gen X 1965 to 1981
Millennials 1982 to 2004
Gen Z 2005 or later
Data Source: NC OSBM
1.25M
3.1M
2.3M2.3M
0.9M
0.1M
Gen Z(2005 - )
Millennial(1982 - 2004)
Gen X(1965 - 1981)
Baby Boomer(1946 - 1964)
Silent(1928 - 1945)
Greatest( - 1927)
Millennials are the largest generation in NCNorth Carolina's population by generation, 2014
Data Source: NC OSBM
1.25M
3.1M
2.3M2.3M
0.9M
0.1M
Gen Z(2005 - )
Millennial(1982 - 2004)
Gen X(1965 - 1981)
Baby Boomer(1946 - 1964)
Silent(1928 - 1945)
Greatest( - 1927)
Millennials are the largest generation in NCNorth Carolina's population by generation, 2014
1 in 3 North Carolinians
is a Millennial
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Greatest
Silent
Boomer
Gen X
Millennial
Gen Z
White Black Asian Hispanic Other
Younger generations are significantly more diverseRace/ethnicity of NC residents by generation, 2013
Data Source: 2013 American Community Survey via IPUMS-USA
Data Source: NC OSBM
Millennials clustered in college towns, urban areasPopulation proportion Millennial, 2014
Data Source: NC OSBM
Gen Xers value urban—and suburban—spaces Population proportion Generation X, 2014
The Millennial Experience
Comparing the generations at young adulthood (18-29)
Image Source: The New York Times, “What Is It About 20-Somethings?”
14%
22%
28%
37%
Silent
Boomers
Gen X
Millennials
School attendance increases across generationsShare currently attending school among each generation in NC at ages 18-29
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
21
49% of Millennials have some post-HS education
Data Source: 2013 American Community Survey via IPUMS-USA
84%
43%
84%
67%
82%
73%77%
70%
Male Female
Silent Boomers Gen X Millennials
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
Labor force participation rates lower for MillennialsLabor force participation rates by sex among each generation in NC at ages 18-29
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
Unemployment rates are higher for MillennialsUnemployment rates by sex among each generation in NC at ages 18-29
4%
8%
6%
9%8%
10%
15%14%
Male Female
Silent Boomers Gen X Millennials
35%of Millennials live with their
parents
Data Source: 2013 American Community Survey via IPUMS-USA | Image Source: “Boomerang Generation” by Daniel Clowes
www.wakegov.com
78% of Millennials are renting
Data Source: 2013 American Community Survey via IPUMS-USA
23% of Millennials have ever married
Data Source: 2013 American Community Survey via IPUMS-USA
17% of Millennials have children
Data Source: 2013 American Community Survey via IPUMS-USA
What does this mean for the 2016 electorate?
Data Source: NC OSBM
1.25M
3.1M
2.3M2.3M
0.9M
0.1M
Gen Z(2005 - )
Millennial(1982 - 2004)
Gen X(1965 - 1981)
Baby Boomer(1946 - 1964)
Silent(1928 - 1945)
Greatest( - 1927)
Millennials are the largest generation in NC…North Carolina's population by generation, 2014
2.0M
2.3M2.3M
0.9M
0.1M
Millennial(1982 - 2004)
Gen X(1965 - 1981)
Baby Boomer(1946 - 1964)
Silent(1928 - 1945)
Greatest( - 1927)
Data Source: NC OSBM
…but Baby Boomers are largest adult generationNorth Carolina's 18+ population by generation, 2014
Greatest( -1927)
Silent(1928-1945)
Boomers(1946-1964)
Gen X(1965-1981)
31% Millennialin 2017
Millennial(1982-2004)
Gen Z(2005- )
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2010 2015 2020 2025 2030 2035
Prop
orti
on o
f 18+
Pop
ulat
ion
YearData Source: NC OSBM Single Year of Age Projections
Millennial adults will outnumber Boomers by 2017Generational composition of North Carolina's 18+ population, 2010-2035
5.1%
0.7%1.3%
2.7%
10.0%
6.4%
1.1%
NC Total Greatest Silent Boomer Gen X Millennial Gen Z
Data Source: 2013 American Community Survey via IPUMS-USA
Gen X, Millennials have higher share non-citizensShare of non-citizens among North Carolina residents by generation, 2013
71%75%
82%79%
68%
57%
NC Total Greatest Silent Boomer Gen X Millennial
Data Source: Carolina Demography calculations based on NC SBE active voter registrations and 2013 American Community Survey
Millennials have lowest rates of voter registrationVoter registration rate among eligible voters (citizen 18+), 2013
Eligibility & registration patterns shift generationalcomposition of NC’s 2016 electorateProjected generational composition of adult population vs. registered voters, 2016
Data Source: Carolina Demography calculations based on data from NC SBE, 2013 ACS, and NC OSBM
11%
13%
30%
35%
29%
27%
30%
24%
AdultPopulation
RegisteredVoters
Greatest Silent Baby Boomers Gen X Millennials