•     Founded  in  2008  

•  Significant  revenue  source  for  a  Founda6on  making  profound  changes  in  the  lives  of  Na6ve  American  youth  

•  The  biggest  fundraising  event  in  “Indian  Country”  with  proceeds  dedicated  to  the  fight  against  childhood  obesity  and  Type  2  diabetes  

•  Over  $4.5  million  raised  since  its  incep6on      

•  Recipient  of  the  2011  ING  “Top  Fundraising”  Recogni6on  Award  (awarded  annually  to  PGA  tour  professional)  

A Golf Tournament to Benefit Native American Youth

•  Mission  to  reduce  epidemics  of  childhood  obesity  and  type  2  diabetes  among  Na6ve  American  children  through  evidence-­‐based  sports,  health,  wellness  and  leadership  programs    

•  15,000  children  served  in  14  states  

•  Recipient  of  the  2012  Robert  Wood  Johnson  Founda6on  (RWJF)  PaVerson  Award  for  Excellence  in  Sports  Philanthropy.  

•  Notah  Begay  III  honored  in  2012  with  the  Charlie  BarleV  Award  by  the  Golf  Writer’s  Associa6on  of  America.  

•  NB3’s  work  highlighted  by  President  Clinton  at  the  Clinton  Founda6on’s  “Health  MaVers”  Conference  on  Childhood  Obesity  

•   Founded  in  2005  by  Notah  Begay  III  

•     Host  venue  of  the  Notah  Begay  III  Challenge  since  2008  

•     Located  outside  Syracuse,  New  York  

•  2010  Condé  Nast  Johansens  "Most  Excellent  Golf  Resort"  for  the  USA/  Canada  

•     2011  Golfweek  Magazine  –  Top  Rated  Best  Resort    Course  

•     2010  Golfweek  Magazine  –  Best  Casino  Course  

•     Hosted  PGA  TOUR  tournament  2006  -­‐  2010  

In   August   2013   the  NB3   Challenge  will   commence  at  the  beau6ful  Atunyote  Golf  Club  at  Turning  Stone  Resort  in  Verona,  N.Y.    

The   tournament   features   an   elite   12   player   field  composed   of   the   top   domes6c   and   interna6onal  players  on  the  PGA  TOUR.    They  will  compete  for  a  purse  of  $400,000  with  each  player  on  the  winning  team   receiving   $50,000   and   each   player   on   the  losing  teams  receiving  $25,000.  

The   NB3   Challenge   will   offer   the   best   of   both  worlds.   The   on-­‐site   experience   is   unique,   allowing  up   close   and   personal   interac6on   with   the   stars  along  with  an  unmatched  VIP  experience.  The  event  will  be  exposed  to  millions  though  extensive  media  coverage  and  PR  efforts.    

EXCEPTIONAL  BRAND  EXPOSURE  •  Proven  plagorm  to  reach  an  affluent  and  

influen6al  audience.  •  Associa6on  with  excep6onal,  premier  events.  

PREMEIR  VIP  EXPERIENCE  •  An  unparalleled  experience  for  VIP  guests  and  

corporate  execu6ves  •  The  ul6mate  reward  for  customers,  employees,  

investors  and  partners.  

•  Anna  Rawson  •  Annika  Sorenstam*  •  Anthony  Kim  •  Camilo  Villegas  •  Charlie  Wi  •  Cris6e  Kerr*  •  Danny  Lee  •  Gary  Woodland  •  Hunter  Mahan  •  K.J.  Choi  •  Lexi  Thompson  •  Lorena  Ochoa*  

*Players  Have  a  Combined  46  Major  Victories  

PAST PARTICIPANTS

• Mike  Weir*  • Morgan  Pressel*  •  Natalie  Gulbis  •  Notah  Begay  III  •  Rickie  Fowler  •  Stewart  Cink*  •  Suzann  PeVersen*  •  Se  Ri  Pak*  •  Tiger  Woods*  •  Vijay  Singh*  •  Yani  Tseng*  •  Y.E.  Yang*  

Monday,  August  26th    All  Day    Guest  Arrivals  and  Registra6on  7:30  p.m.    VIP/Sponsor  Welcome  Recep6on  

     with  Notah  Begay  III  

Tuesday,  August  27th 12:00  p.m.    18-­‐Hole  VIP/Sponsor  Golf  Ou6ng  7:30    p.m.    VIP/Sponsor  Dinner  with  Notah      

     Begay  III  and  all  Professionals  

Wednesday,  August  28th  11:00  a.m.    NB3  Challenge  3:00  p.m.    Check  Presenta6on  Ceremony  PM      Guest  Departures  

Thursday,  August  29th    All  Day    Guest  Departures  

SCHEDULE  OF  EVENTS  

Highlights  include  the  following:  

•  Notah  Begay  III  is  commiVed  to  par6cipate  and  serve  as  tournament  host  and  ambassador.    In  addi6on  to  JPSE’s  extensive  rela6onships,  Begay’s  prominent  involvement  helps  insure  a  top-­‐notch  field  and  an  exci6ng  event.  

•  This  unique  event  offers  the  par6cipa6ng  sponsors  and  VIPs  an  in6mate  opportunity  to  promote  their  brand  and  a  unique  level  of  access  to  the  par6cipa6ng  Professionals.  

•  18-­‐Hole  “Shootout,”  Exclusive  VIP  Sponsor  Ou6ng  and  a  Junior  Clinic  hosted  by  Notah.    

•  Deluxe  hospitality  and  unique  VIP  experiences  at  Turning  Stone  including  a  VIP  Dinner  hosted  by  Notah  and  aVended  by  all  of  the  professionals  and  par6cipants.  

•  A  bustling  media  center  that  hosts  a  mul6tude  of  writers,  editors,  producers,  and  photographers  from  top  New  York  media  markets  as  well  as  around  the  U.S.  and  within  Indian  Country.    

•  Clubhouse  VIP  Hospitality  for  all  par6cipants.  

SCHEDULE  OF  EVENTS  

 DAY  ONE      Guest  Arrivals    VIP  Recep6on  with    Notah  Begay  III  

   DAY  TWO      VIP  Sponsor  Ou6ng      VIP  Dinner  with      Professionals                      

   DAY  THREE      18-­‐Hole  Shoot-­‐Out      Awards  Ceremony  

FIELD  OF  PLAYERS  COMPARISON  

JPSE   and   Notah   Begay   III   have   a   proven  success   record  delivering   the  highest  quality  fields   in   the   “Made-­‐For-­‐TV”   |   Special   Event  space   within   the   golf   marketplace.     Listed  below  is  a  snapshot  of  the  compe66ve  set  to  an  event  such  as  the  Challenge.  

MADE-­‐FOR-­‐TV  |  SPECIAL  EVENTS  

I.              Franklin  Templeton  Shootout      Top  10  players  =      8%      Top  50  players  =  16%      Top  100  players  =  20%      “Legend”  players  =      8%  

II.   CVS  Charity  Classic      Top  10  players  =        5%      Top  50  players  =    20%      Top  100  players  =    10%      “Legend”  players  =        5%  

III.   NB3  Challenge                                  Top  10  players  =    25%  

                         Top  50  players  =    31%                            Top  100  players  =    19%  

 “Legend”  players  =    19%  

GOLF  TOURNAMENTS  

FIELD  OF  PLAYERS  COMPARISON  

PARTNERSHIP  BENEFITS  As   a   partner   of   this   unique   12-­‐player   tournament,  you  will   join  the  leading  brands  worldwide  to  u6lize  a  partnership  with  the  golf  demographic  to  reach  its  core  audience.  Benefits  include:  

•  Opportunity  to  customize  a  tournament  element  to  best  suit  your  objec6ves.    

•  Poten6al  integra6on  into  the  tournament  signage,  adver6sing  and  broadcasts.  

•  Millions  reached  annually  through  a  mul6tude  of  media  from  television,  print,  radio  and  online.  

•  On-­‐site  ac6va6on  opportuni6es    for  the  more  than  5,000  spectators  that  aVend  the  tournament.    

•  Significant  brand  exposure  in  the  Central  New  York  regional  market  through  comprehensive  adver6sing  and  promo6ons  campaign,  including  display  and  broadcast  adver6sing  (outdoor,  online,  print,  radio,  TV),  retail  promo6ons,  paid  search,  eblasts  and  social  media  ac6va6on.  

•  Strategic  outreach  to  “Influen6als,”  the  one  American  in  10  who  tells  the  other  nine  how  to  vote,  where  to  eat  and  what  to  buy.  Research  shows  that  “The  Influen6als”  are  dispropor6onately  fans  of  golf.  

Our  golf  tournament  consistently  aVracts  a  significantly  high  audience  of  well  educated  and  affluent  individuals  when  compared  to  average  spor6ng  entertainment  events.  Our  aVendees  are:  

59%    more  likely  to  earn  $200,000  or  greater  annually    

58%  more  likely  to  be  a  member  of  execu:ve  management  

44%  more  likely  to  have  earned  college  and  graduate  degrees  

79%  more  likely  to  be  in  a  decision  making  posi:on  

The  NB3  Challenge  will  reach  millions  through  coverage  in  ESPN,  ESPN  News  Associated  Press,  Fox  Sports,  Golf  Digest,  GolfWeek,  Golf  Channel,  CNN,  USA  Today,  Golf  World,  Indian  Country  Today  and  all  local  TV  networks,  radio  sta:ons,  newspapers,  etc..    

ELEMENT   ESTIMATED  VALUE  

Brand  Associa6on   Priceless  

Impressions   Over  30  million  

Adver6sing  |  PR  Value   Over  $5  million  

Intangible   Priceless  

Social  Media   Over  3  million  

MEDIA  VALUE  With  consistent  media  coverage,  great  partners  and  interna6onal   exposure,   the   Notah   Begay   III  Founda6on   Challenge   is   considered   a   top   value  rela6ve   to   its   compe66ve   set   by   the   golf  marketplace.    

MEDIA  |  MARKETING  |  PR  VALUE  

CORPORATE  HOSPITALITY    

Your   company   will   receive   numerous   on-­‐site  hospitality   benefits   to   leverage  with   VIP   guests.   All  benefits  are  tailored  to  your  company’s  needs.  

•  Exclusive  use  of  a  VIP  hospitality  suite  at    Atunyote  Golf  Course  with  food  and  beverage  included.  

•  Exclusive  use  of  a  private  sea6ng  area  overlooking  18  green,  which  includes  clubhouse  and  tournament  grounds  access.  

•  Invita6ons  to  aVend  the  annual  Sponsor/VIP  party  as  well  as  the  VIP  Dinner  with  the  professionals  (both  par6es  includes  cocktails  and  heavy  hors  d’oeuvres)  

•  Reserved  sea6ng  at  the  VIP  Gala  with  par6cipa6ng  professionals.  

•  General  admission  6ckets  for  use  throughout  the  week  for  guests,  employee  rewards  and  consumer  promo6ons.  

•  A  select  number  of  addi6onal  parking  passes  for  VIP  guests  and  clients.    

BRANDING  

The  NB3  Challenge  will  provide  your  company  with  a  plagorm   to   communicate   its   brand   messaging   to   a  large  on-­‐site  audience.  

•  Company  name/logo  integra6on  as  appropriate  within  tournament  mediums.  

•  Opportuni6es  include  golf  course  signage  including  but  not  limited  to,  sponsor  board,  the  score  board,  caddie  bibs,  tee  fences,  tee  markers,  volunteer  uniforms,  etc.  

•  Corporate  display  tent  to  distribute  materials,  collect  data,  or  promote  goods  and  services.  

•  Ability  to  develop  customized  opportuni6es  to  promote  associa6on  with  Notah  and/or  Challenge.  

ONE-­‐OF-­‐A-­‐KIND  EXPERIENCES  

The  NB3  Challenge  offers  your  customers  and  guests  unparalleled   access   to   the   worlds   best   golfers.  Memorable  experiences  include  the  following:  

•  “Inside   the   Ropes”   posi6ons   during   the  tournament.   This   exclusive   pass   allows   guests   to  walk   inside   the   ropes   with   the   golfers   during  tournament  play.   Includes  a  photo  of  each  guest  with  their  professional.    

•  Playing   spots   in   the   Sponsor   /   VIP   Golf   Ou6ng.  This  ou6ng  includes  private  golf  exhibi6on  hosted  by   Notah   Begay   III   an   a   round   of   golf   limited   to    Turning   Stone’s   top   sponsors.   Full   hospitality  throughout  the  day.    

•  Invita6ons   to   VIP/Sponsor   Dinner   with   Notah  Begay  III  and  professionals.    Included  are  reserved  seats   at   VIP   tables   with   the   par6cipa6ng  professionals.  

BRANDING  EXPOSURE  

Incorporate   your   name   and   logo   (if  applicable)  in  the  following:  

•  Website  •  Collateral  materials  •  Pairings  guides  •  Official  programs  •  Spectator  guides  •  Tickets  •  Adver6sements  •  Caddie  bibs  •  Consumer  merchandise  •  Scorecards  •  Creden6als  •  Volunteer  uniforms  

TICKETS   PAIRINGS  GUIDE  

OFFICIAL  WEBSITE  

•     Category  Exclusivity  

•  Brand  Associa6on  with  Notah  Begay  III  and  the  most  prominent  fundraising  event  in  Indian  Country  

•  Use  of  Event  Name  and  Marks  in  Promo6ons  

•  Appropriate  On-­‐Site  Branding,  (Sponsor  Board,  Tee    Fence,  etc.)  

•     Company  Name/Logo  Inclusion  as  Appropriate:  •   Tournament  Website  (with  Hotlink)  

•   Sponsor  spotlight  feature  on  Founda6on  Website  

•   Recogni6on  on  Founda6on’s  TwiVer,  Facebook,  etc.  •   Logo  ID  in  Founda6on  E-­‐NewsleVer  (4,000+  Subscribers)  •   Recogni6on  in  Founda6on’s  Annual  Report  

•     Product  Sampling  and  Display  Opportuni6es  

•     Ability  to  Co-­‐Brand  Giws  and  Prizes  

ASSOCIATION/MARKETING  BENEFITS  

Unparalleled  Hospitality  Benefits  Include  

•   Playing  Posi6ons  in  VIP  Sponsor  Golf  Ou6ng  

•   Guest  Packages  at  Turning  Stone  Resort  &  Casino      (3-­‐Days/2-­‐Nights)  

•   VIP  Passes  to  All  Official  Tournament  Func6ons  /  Par6es  

•   Invita6ons  to  Meet/Greet  Prior  to  VIP  Dinner  

•   Seats  at  VIP  Table  with  the  Professionals  

•   VIP  Invita6ons  to  the  Hospitality  Tent  at  Atunyote  Golf  Club  

•   VIP  Giw  Packages  

•   VIP  Ground  Transporta6on  

•   Preferred  Rates  at  Turning  Stone  Resort  &  Casino  

HOSPITALITY  BENEFITS  

Relationship Terms

Term - One Year (2013)

Investment - Varies Per Package

Associate - $100,000+

Platinum - $75,000

Silver - $25,000

Official - $10,000

Kevin Marsh Senior Director, Sales & Marketing O: 561.656.2024 E: Kevin.Marsh@JPSE.net www.jpse.net