Atlantic Challenge Sponsorship Proposal Summary · Mount Everest and nearly twice the ke repairs...

info@atlantic-row

Mission

Working with key partners to provide a platform to help raise

and their causes through hard work, determination, perseverance and professionalism, with the ultimate goals to

maximise brand exposure and win the 2015 Talisker Whisky Atlantic Challenge.

With the support of your company, this mission can be achieved together.

The Challenge

In December 2015, Dan Parsons and Olly Clark aim to row the 3000 miles across the Atlantic Ocean from San

Sebastian de La Gomera to English Harbour Antigua, in doing so winning a race known as the Talisker Whisky Atlantic

Challenge.

Known as one of the toughest challenges on earth, made more difficult by raging seas, howling winds, sharks,

blisters and salt rashes, sunstroke and sleep deprivation, there is little wonder that a mere 500 people have

completed, whilst almost ten times that number have been to the summit of

number have been into space.

Dan and Olly will be challenged physically and mentally whilst rowing a constant, relentless shift

hours on and two hours off, using their down time only to eat, make water, ma

well deserved rest- in a boat not much bigger than a standard family car.

The boys will be raising awareness of Prostate Cancer UK and the

charities with an ambitious, but achievable fundraising target of £250,000.

ensure the charities and partners receive the maximum

to break the world record time for a pairs

row.com | www.atlantic-row.com | +447540636260

Working with key partners to provide a platform to help raise awareness of and fundrais

determination, perseverance and professionalism, with the ultimate goals to

maximise brand exposure and win the 2015 Talisker Whisky Atlantic Challenge.

With the support of your company, this mission can be achieved together.

015, Dan Parsons and Olly Clark aim to row the 3000 miles across the Atlantic Ocean from San


ges on earth, made more difficult by raging seas, howling winds, sharks,


completed, whilst almost ten times that number have been to the summit of Mount Everest and nearly twice the

Dan and Olly will be challenged physically and mentally whilst rowing a constant, relentless shift

hours on and two hours off, using their down time only to eat, make water, make repairs and attempt to catch up on

in a boat not much bigger than a standard family car.

The boys will be raising awareness of Prostate Cancer UK and the ABF, The Soldiers’ Charity

s, but achievable fundraising target of £250,000. In order to gain m

charities and partners receive the maximum benefit, Dan and Olly intend to win the race and are aspiring

to break the world record time for a pairs boat crossing the Atlantic.

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and fundraise for two worthy charities

determination, perseverance and professionalism, with the ultimate goals to

015, Dan Parsons and Olly Clark aim to row the 3000 miles across the Atlantic Ocean from San


ges on earth, made more difficult by raging seas, howling winds, sharks,


Mount Everest and nearly twice the

Dan and Olly will be challenged physically and mentally whilst rowing a constant, relentless shift-pattern of two

ke repairs and attempt to catch up on

oldiers’ Charity, two incredibly deserving

In order to gain maximum exposure and

intend to win the race and are aspiring

info@atlantic-row

The Twist

If the challenge was not already hard enough, confirmed as a world first, Dan and Olly aim to complete a number of

‘mini-challenges’ whilst on board. The intention is for these challenges to be set by the public via social med

set pre event – especially those that might require additional equipment, but some, more simple, might be

suggested during the event. The boys have contacted the Guinness Book of Records and it is their intention to set

some world firsts, or break records throughout their crossing, further increasing media exposure and campaign

profile.

Team Atlantic Challenge Aims

• To work closely with partner organisations to promote a high exposure, professional campaign

• To increase exposure and understanding of

• To work with chosen charities to increase disease awareness and awareness of their causes

• To achieve an ambitious but achievable fundraising target of £250,000

• To win the Talisker Whisky Atlantic Challenge,

Association with Team Atlantic Challenge Offer

• Increased exposure of partners through wearing of branded kit during training, attendance of key events,

pre, during and post the 2015 Talisker Whisky Atlantic Ch

• Exposure through branding on professionally designed and managed team website, supporting literature

(sponsorship proposals, event brochures, business cards etc)

• Use of social media; YouTube, twitter and Facebook to raise challenge profile and expo

charities, through a strategic and targeted approach

• Reviews and technical feedback to partners regarding their products, where applicable

• Exposure through branding of the boat. Vinyl stickers will be placed on the boat and equipment i

positions- with guaranteed exposure to international media

• Increased visibility of partner brand to other corporate sponsors, supported charitable causes, competitors,

organisers and the general public

• Company visits and after-dinner speeches.

experience pre and post race to help inspire and excite staff

Fleet sponsor opportunities

• As a Campaign or Gold Partner, in addition to the direct support of Team Atlantic Challenge, it has been

agreed with the event organiser, Atlantic Campaigns, that such partners will be promoted as ‘fleet sponsors’.

Fleet sponsors will be promoted through the Atlantic Campaigns website and supporting literature.

• As one of the first teams to begin their campaig

opportunity to market their products to all competitors and the public at an early stage, with the intention

to have all crews choosing partner goods and services over competitor products.

In order to compete in the race the team requires significant funding to

the opportunity to raise a vast amount of money for their charities.

interested in coming on board, please contact Team Atlantic Challenge, details below.



challenges’ whilst on board. The intention is for these challenges to be set by the public via social med

especially those that might require additional equipment, but some, more simple, might be


records throughout their crossing, further increasing media exposure and campaign

To work closely with partner organisations to promote a high exposure, professional campaign

To increase exposure and understanding of Prostate Cancer UK and ABF, The Soldiers’ Charity

To work with chosen charities to increase disease awareness and awareness of their causes

To achieve an ambitious but achievable fundraising target of £250,000

To win the Talisker Whisky Atlantic Challenge, 2015, generating huge interest and awareness

Team Atlantic Challenge Offers

Increased exposure of partners through wearing of branded kit during training, attendance of key events,

pre, during and post the 2015 Talisker Whisky Atlantic Challenge

Exposure through branding on professionally designed and managed team website, supporting literature

(sponsorship proposals, event brochures, business cards etc)

Use of social media; YouTube, twitter and Facebook to raise challenge profile and expo

charities, through a strategic and targeted approach

Reviews and technical feedback to partners regarding their products, where applicable

Exposure through branding of the boat. Vinyl stickers will be placed on the boat and equipment i

with guaranteed exposure to international media

Increased visibility of partner brand to other corporate sponsors, supported charitable causes, competitors,

organisers and the general public

dinner speeches. Dan and Olly are happy to share firsthand accounts of their

experience pre and post race to help inspire and excite staff

As a Campaign or Gold Partner, in addition to the direct support of Team Atlantic Challenge, it has been



As one of the first teams to begin their campaign, partners of Team Atlantic Challenge will have the



mpete in the race the team requires significant funding to first enable the activity and to enable

the opportunity to raise a vast amount of money for their charities. A budget is available on request.


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challenges’ whilst on board. The intention is for these challenges to be set by the public via social media, some

especially those that might require additional equipment, but some, more simple, might be


records throughout their crossing, further increasing media exposure and campaign

To work closely with partner organisations to promote a high exposure, professional campaign

Prostate Cancer UK and ABF, The Soldiers’ Charity

To work with chosen charities to increase disease awareness and awareness of their causes

2015, generating huge interest and awareness

Increased exposure of partners through wearing of branded kit during training, attendance of key events,

Exposure through branding on professionally designed and managed team website, supporting literature

Use of social media; YouTube, twitter and Facebook to raise challenge profile and exposure of partners and

Reviews and technical feedback to partners regarding their products, where applicable

Exposure through branding of the boat. Vinyl stickers will be placed on the boat and equipment in prominent

Increased visibility of partner brand to other corporate sponsors, supported charitable causes, competitors,

Dan and Olly are happy to share firsthand accounts of their

As a Campaign or Gold Partner, in addition to the direct support of Team Atlantic Challenge, it has been



n, partners of Team Atlantic Challenge will have the



enable the activity and to enable

A budget is available on request. If you are


info@atlantic-row

The Charities

Prostate cancer is the most common cancer in men in

the UK. Over 40,000 men are diagnosed with prostate

cancer every year, with over 250,000 men currently

living with the disease.

One in eight men are likely to develop prostate cancer in

their lives. That said, 2 out of 3 men do not know what a

prostate is or does.

Increasing the awareness of the disease and its signs and

symptoms are crucial to increasing numbers of early

diagnoses and greater survival rates.

Dan’s father Pip was diagnosed with Prostate

February 2009, weeks after his 50th

birthday. Pip is one

of the lucky ones. After surgery and a lengthy

recuperation, he has made a full recovery, but he and

the family are indebted to the work of the charity

Dan’s desire to support a cause so close to their hearts.

Recently changed from the Prostate Cancer Charity to

Prostate Cancer UK, the charity remains the leading UK

charity for men with prostate cancer and prostate

problems. The charity was set up in 1996, with an urgent

mission to increase spending on prostate cancer

research and raise awareness of the disease. It was

founded by Professor Jonathan Waxman.

Read more about Prostate Cancer UK at

www.prostatecanceruk.org


Prostate cancer is the most common cancer in men in

the UK. Over 40,000 men are diagnosed with prostate

cancer every year, with over 250,000 men currently

One in eight men are likely to develop prostate cancer in

t said, 2 out of 3 men do not know what a

Increasing the awareness of the disease and its signs and

symptoms are crucial to increasing numbers of early

Dan’s father Pip was diagnosed with Prostate Cancer in

birthday. Pip is one

of the lucky ones. After surgery and a lengthy

recuperation, he has made a full recovery, but he and

the family are indebted to the work of the charity- hence

se so close to their hearts.

Recently changed from the Prostate Cancer Charity to

Prostate Cancer UK, the charity remains the leading UK

charity for men with prostate cancer and prostate

problems. The charity was set up in 1996, with an urgent

increase spending on prostate cancer

research and raise awareness of the disease. It was

founded by Professor Jonathan Waxman.

Read more about Prostate Cancer UK at

ABF is The Soldiers' Charity. Never ending support for

our soldiers since 1944.

ABF The Soldiers’ Charity gives lifetime support to

serving and retired soldiers and their families. They risk

so much for us, but for them, it’s just doing their job. In

return, the charity provides financial and vocational

assistance when they are in real need. That’s what the

charity has been here to offer for 70 years.

ABF The Soldiers’ Charity is for soldiers, for life. They

provide financial assistance to all soldiers and their

families when in genuine need. Even when a soldier

leaves the Army they are still part of our family and

eligible help. The scope of the charity’s work is huge.

Two-thirds of money is given direct to individuals to help

in areas such as post-injury assistance, vocational

support, mobility assistance, educat

home fees and respite breaks. The other third is given as

grants to other charities who support the Army family.

As a Captain in the Royal Engineers, Olly has had several

friends and colleagues injured on operations and has

seen at first hand the support provided by ABF The

Soldiers’ Charity.

Read more about ABF The Soldiers’ Charity at

www.soldierscharity.org

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ABF is The Soldiers' Charity. Never ending support for

ABF The Soldiers’ Charity gives lifetime support to

serving and retired soldiers and their families. They risk

so much for us, but for them, it’s just doing their job. In

return, the charity provides financial and vocational

when they are in real need. That’s what the

charity has been here to offer for 70 years.

ABF The Soldiers’ Charity is for soldiers, for life. They

provide financial assistance to all soldiers and their

families when in genuine need. Even when a soldier

eaves the Army they are still part of our family and

eligible help. The scope of the charity’s work is huge.

thirds of money is given direct to individuals to help

injury assistance, vocational

support, mobility assistance, education bursaries, care

home fees and respite breaks. The other third is given as

grants to other charities who support the Army family.

As a Captain in the Royal Engineers, Olly has had several

friends and colleagues injured on operations and has

first hand the support provided by ABF The

Read more about ABF The Soldiers’ Charity at

info@atlantic-row

The Team

Dan Parsons

....”I can’t put into words how excited I am to have the opportunity to take on this great challenge, raising awareness

and money for some fantastic and worthwhile causes

incredible things in my life and have been blessed with good health and fitness, so an opportunity to help others less

fortunate than myself is not one to be turned down. Ever since reading about Ben Fogle and James Cracknell’s

crossing I have been inspired and I can’t wait to take on thi

Olly Clark

….’What an incredible opportunity and adventure this challenge will be. The chance to test our resolve and

determination; whilst raising funds for two excellent charities that are close to both of us. The journey to the start line

will be tough enough, but the challenge itse


Since graduating from Loughborough University, Dan (2

for an innovative British start-up, Karbon Kinetics Ltd, the company

behind the award-winning Gocycle electric bike. Growing up on the

coast, Dan is no stranger to water, competing internationally in

sailing and enjoying windsurfing among other watersports. Dan’s

been lucky enough to share his passion for the sea by teaching and

coaching others- from complete novices to having had the pleasure

of working with the British Paralympic Sailing Team. Whilst a

competent sailor, Dan had never rowed before taking on this

challenge.

I can’t put into words how excited I am to have the opportunity to take on this great challenge, raising awareness

fantastic and worthwhile causes close to our hearts. I am lucky enough to have done some

have been blessed with good health and fitness, so an opportunity to help others less


crossing I have been inspired and I can’t wait to take on this mighty challenge.”

On the completion of University at Loughborough, Olly

undertook the charity driving challenge The Mongol Rally, which has

giving him the taste for worthwhile adventure. Following his 8000

mile round trip he joined the Army, spending the year of 2008

at the Royal Military Academy Sandhurst. He completed

Commando Course and deployed on Operations to Afghanistan,

within the Royal Engineers. He is now based in North

Cdo Engr Regt. A keen sportsman, Olly loves the outdoors and the

chance to challenging himself.

le opportunity and adventure this challenge will be. The chance to test our resolve and


will be tough enough, but the challenge itself will be quite something.”

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Since graduating from Loughborough University, Dan (29) has worked

up, Karbon Kinetics Ltd, the company

winning Gocycle electric bike. Growing up on the

coast, Dan is no stranger to water, competing internationally in

sailing and enjoying windsurfing among other watersports. Dan’s

to share his passion for the sea by teaching and

from complete novices to having had the pleasure

of working with the British Paralympic Sailing Team. Whilst a

competent sailor, Dan had never rowed before taking on this

I can’t put into words how excited I am to have the opportunity to take on this great challenge, raising awareness

. I am lucky enough to have done some

have been blessed with good health and fitness, so an opportunity to help others less


On the completion of University at Loughborough, Olly (30)

undertook the charity driving challenge The Mongol Rally, which has

giving him the taste for worthwhile adventure. Following his 8000

mile round trip he joined the Army, spending the year of 2008-2009

at the Royal Military Academy Sandhurst. He completed the All Arms

Commando Course and deployed on Operations to Afghanistan,

within the Royal Engineers. He is now based in North Devon at 24

. A keen sportsman, Olly loves the outdoors and the

le opportunity and adventure this challenge will be. The chance to test our resolve and


info@atlantic-row

Existing Sponsors

We are very grateful for the support of the following companies already partnering with Team Atlantic Challenge.

(List correct at time of writing. See www.atlantic



(List correct at time of writing. See www.atlantic-row.com for list of current sponsors)

Musto is the world’s leading offshore sailing brand, worn by Olympians and

record breakers, engineering product tested and proven in the most extreme

conditions on the planet.

In 1964 Keith Musto represented Great Britain at the Tokyo Olympics, winning

a silver and bringing home Britain’s only sailing medal. As well as being a great

sailor, Keith was an engineer by trade, and upon his return having lost out on

Gold by the tiniest of margins, decided he could go faster by building clothing

that would aid performance on the water, and so the Musto brand was born.

Over the next 50 years Musto has continued true to its sailing heritage, building

a reputation for innovation and engineered excellence, developing product

solutions for the best sportspeople and teams both on the water and in the

field.

Musto was recently appointed as apparel supplier to the Volvo Ocean Race and

holds two Royal Warrants for the supply of outdoor clothing.

See www.musto.com for more information

Based in Kent since 1999, the RIFT Group works with clients across the UK,

providing complementary services that deliver real financial benefits.

Already long established as the UK's leading tax refund experts, RIFT has

reclaimed over £80 million on behalf of more than 30,000 workers

Construction, MOD, Oil & Gas, Sports and Healthcare sectors.

RIFT has reclaimed over £8 million specifically for Armed Forces personnel and

as corporate sponsor of The Soldiers’ Charity, makes a £10 donation for every

successful MOD tax refund claim made. To date, over £25,000 has already been

donated to the charity.

The RIFT Group also continues to diversify its expertise and grow a reputation

for excellence in Capital Allowances, Research & Development tax credits, Will

writing, and Accounting services

See www.riftrefunds.co.uk for more information

SAV helps companies use the internet to become more successful. Whatever

you need, our mix of creative design, technical know

guarantees we can deliver it. We specialise in web design and development, e

commerce, online software development and email marketing. But every

business is different, and so we often create bespoke systems and solutions

that go beyond the normal offering of a web agency.

See www.sav.co.uk for more information

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Musto is the world’s leading offshore sailing brand, worn by Olympians and

record breakers, engineering product tested and proven in the most extreme

In 1964 Keith Musto represented Great Britain at the Tokyo Olympics, winning

silver and bringing home Britain’s only sailing medal. As well as being a great

sailor, Keith was an engineer by trade, and upon his return having lost out on

Gold by the tiniest of margins, decided he could go faster by building clothing

erformance on the water, and so the Musto brand was born.

Over the next 50 years Musto has continued true to its sailing heritage, building

a reputation for innovation and engineered excellence, developing product

eams both on the water and in the

Musto was recently appointed as apparel supplier to the Volvo Ocean Race and

holds two Royal Warrants for the supply of outdoor clothing.

RIFT Group works with clients across the UK,

providing complementary services that deliver real financial benefits.

Already long established as the UK's leading tax refund experts, RIFT has

reclaimed over £80 million on behalf of more than 30,000 workers across

Construction, MOD, Oil & Gas, Sports and Healthcare sectors.

RIFT has reclaimed over £8 million specifically for Armed Forces personnel and

as corporate sponsor of The Soldiers’ Charity, makes a £10 donation for every

im made. To date, over £25,000 has already been

The RIFT Group also continues to diversify its expertise and grow a reputation

for excellence in Capital Allowances, Research & Development tax credits, Will

for more information

SAV helps companies use the internet to become more successful. Whatever

you need, our mix of creative design, technical know-how and business acumen

guarantees we can deliver it. We specialise in web design and development, e-

elopment and email marketing. But every

business is different, and so we often create bespoke systems and solutions

that go beyond the normal offering of a web agency.

info@atlantic-row


Karbon Kinetics Limited was founded in 2002 with a mission to develop

accessible and affordable high-performance and lightweight electric vehicles,

starting with

Gocycle®, the award-winning electric two-wheeler that is shaking up the

electric bicycle industry.

Gocycle is the brainchild of Richard Thorpe, a design engineer with a 25

career working in the motorsports and light electric vehicle industry.

After an extensive and in-depth product development process, Karbon Kinetics’

critically acclaimed breakthrough product Gocycle was first made available to

the public in April 2009. Inspired by F1 high-performance and design, Gocycle is

the first injection-moulded magnesium alloy bicycle in history. Lightweight,

environmentally sustainable and stylish with on

Gocycle offers commuters a new and exciting way of getting around town at a

lower cost than using public transport.

As a founding employee at Karbon Kinetics, Dan is very grateful for the support

of the business and team.

See www.gocycle.com for more information

SsangYong vehicles are manufactured in South Korea by SsangYong Motor,

which owned by the Indian conglomerate Mahindra & Mahindra.

1954 it is Korea's oldest vehicle manufacturer and only 4x4 and SUV specialist

brand.

The SsangYong range comprises Rexton W, a large and capable 4x4; Korando, a

mid-sized crossover; Korando Sports, a versatile pick

with luggage space – Turismo.

A brand new mini SUV Tivoli will be launched in summer 2014.

See www.ssangyonggb.co.uk for more information

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Karbon Kinetics Limited was founded in 2002 with a mission to develop

performance and lightweight electric vehicles,

wheeler that is shaking up the

Gocycle is the brainchild of Richard Thorpe, a design engineer with a 25-year

career working in the motorsports and light electric vehicle industry.

depth product development process, Karbon Kinetics’

reakthrough product Gocycle was first made available to

performance and design, Gocycle is

moulded magnesium alloy bicycle in history. Lightweight,

th on-demand electric power,

Gocycle offers commuters a new and exciting way of getting around town at a

As a founding employee at Karbon Kinetics, Dan is very grateful for the support

SsangYong vehicles are manufactured in South Korea by SsangYong Motor,

which owned by the Indian conglomerate Mahindra & Mahindra. Established in

manufacturer and only 4x4 and SUV specialist

The SsangYong range comprises Rexton W, a large and capable 4x4; Korando, a

sized crossover; Korando Sports, a versatile pick-up and the 7 seat MPV

Tivoli will be launched in summer 2014.

for more information

info@atlantic-row

Media Coverage – Examples to date


Examples to date

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info@atlantic-row


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Atlantic Challenge Sponsorship Proposal Summary · Mount Everest and nearly twice the ke repairs...

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