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    Small Introduction:

    Starting a new business needs importantguidelines such as:

    - Setting the goals

    - Planning- Organizing

    - Leading

    - Controlling- Monitoring

    In my project illtalk about how to control and interms improve businesses, especially small ones.

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    Definition of a small business

    A small business is a business that contains a small

    number of employees & small volume of sales:

    - In Australia, any business that contains

    employees < 15 is called a small business.

    - In EU (European Union) < 50 employees.

    - In USA < 500 employees.

    This means that the definition of a small bus. vary

    from one country to another.

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    Importance of small business

    Small Businesses Provide Better Customer

    Care

    Small Businesses Allow Owners the Freedom

    to Innovate

    Small Businesses Can Change Course Rapidly

    Small Businesses owners Are Highly Skilled Small Businesses Are the Backbone of the

    Economy

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    Advantages & Disadvantages of Small

    Business

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    1. Location: researches should done to choose

    the best suitable strategic and attractive

    location.

    2. Competitors: owners & managers should

    differentiate their product to achieve

    competitive advantage over the market.

    - Competitors is one of the most important

    factors upon building a new (small) business.

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    Continued

    3. SWOT Analysis: it is used to interpret the

    external & internal environments of the

    organization.

    - For internal environment:

    * Strength: - Suitable location

    - Competitive advantage- Attractive design for the workplace

    - Free delivery

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    Continued

    * Weaknesses: - decreasing in demand

    - Limited HR & staff

    - High cost of production- For external environment:

    Opportunities: - Development of new tech.

    - Government regulationsoftening

    - Big customer base

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    Continued

    Threats: - Price competition

    - Economic pressure

    - New substitute product

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    Strategies for Improving Small

    Business

    For the small business I have chosen in my

    project (pharmacy); my companys strategy is

    based upon:

    - Multi-suppliers: to eliminate shortening from

    single supplier, cosmetics and medicines are

    taken from more than one source.

    - Cost-cutting: by eliminating wastes & errors,

    redundancies, & inefficiencies in work areas

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    Continued

    - Retrenchment Strategy: designed to address

    organizational weaknesses and deficiencies

    that are leading to performance declines.

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    Recommendations

    - Build a strong relationship with customers

    based in trust will lead to make them loyal.

    - Continuous improvement of the productsquality & customers service is essential.

    - Compensate and reward the innovative

    employees.- After sales services is the golden role.

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    Conclusion:

    Updating with continuous improvement leads

    to developing more & more the company.

    The basic role : good reputations always leads

    to satisfied customers that in terms leads to

    make them loyal, and at last achieving profits

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