Myths About Content Marketing

By Adam Kidan

Your audience won’t fall for it • Consumers aren’t

interested in reading a sales pitch, they want to form long-lasting relationships by interacting with brands!

• A third of millennials have said that they’re willing to buy a product if the content feels authentic and isn’t sales-y

Content marketing won’t work for your business

• Not every brand is as exciting as Red Bull or Coca-Cola, but this doesn’t mean that they can’t succeed in content marketing

It’s free

• You want your content grow organically, but you do sometimes need a little push to make that happen

It’s too !expensive

• Content marketing is a lot more affordable than traditional advertising!

• You do need to hire writers and pay for ads online, but leading marketers are very good at repurposing content without much cost

People don’t read anymore • People will

read content if it’s valuable, informative, solves a problem and isn’t promotional

You don’t have the

resources• To create enough

content, try repurposing it, using social media scheduling and monitoring tools and hiring freelancers

You can’t prove ROI

• You can track increased traffic by seeing how many visitors originated from Facebook or Twitter

Results are fast• Content marketing takes a lot

of time, trial and error!• The time from research to

results could take months, even years

Your business

can’t compete

• People will always want to see content that serves a purpose!

• If your content is valuable and can make the lives of your audience better, then there’s plenty of room to compete

Traffic and

shares != !

success

• Just because your video has 20,000 views doesn’t mean it was a success!

• A popular video won’t necessarily drive traffic to your website, obtain leads or catch the eye of industry leaders

Your content can’t be published anywhere else

• If you want to tap into a large audience, republish your content wherever you can