Myths About Content Marketing, by Adam Kidan
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Myths About Content Marketing
By Adam Kidan
Your audience wont fall for it Consumers arent
interested in reading a sales pitch, they want to form long-lasting relationships by interacting with brands!
A third of millennials have said that theyre willing to buy a product if the content feels authentic and isnt sales-y
Content marketing wont work for your business
Not every brand is as exciting as Red Bull or Coca-Cola, but this doesnt mean that they cant succeed in content marketing
You want your content grow organically, but you do sometimes need a little push to make that happen
Its too !expensive
Content marketing is a lot more affordable than traditional advertising!
You do need to hire writers and pay for ads online, but leading marketers are very good at repurposing content without much cost
People dont read anymore People will
read content if its valuable, informative, solves a problem and isnt promotional
You dont have the
resources To create enough
content, try repurposing it, using social media scheduling and monitoring tools and hiring freelancers
You cant prove ROI
You can track increased traffic by seeing how many visitors originated from Facebook or Twitter
Results are fast Content marketing takes a lot
of time, trial and error! The time from research to
results could take months, even years
People will always want to see content that serves a purpose!
If your content is valuable and can make the lives of your audience better, then theres plenty of room to compete
shares != !
Just because your video has 20,000 views doesnt mean it was a success!
A popular video wont necessarily drive traffic to your website, obtain leads or catch the eye of industry leaders
Your content cant be published anywhere else
If you want to tap into a large audience, republish your content wherever you can