Making Content Marketing Work, by Adam Kidan
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Transcript of Making Content Marketing Work, by Adam Kidan
![Page 1: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/1.jpg)
Making Content
Marketing Work
By Adam Kidan
![Page 2: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/2.jpg)
Observe your competitors and influencers
• Review their original content!
• Observe how many likes or comments these posts get to see what kind of content performs well for them!
• If you notice something works well, try incorporating it into your work
![Page 3: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/3.jpg)
Research what’s popular
• Search in Google for content similar to what you publish, look at what comes up first and see why it’s ranking well!
• Note what they have that your content doesn’t and see if you’re missing any opportunities
![Page 4: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/4.jpg)
Repeat past successes
• Look at pieces of content you’ve done before that got attention and build on them!
• Popular blog posts could become a series!• Existing content could be expanded and improved!• Popular topics could be approached in a unique
way
![Page 5: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/5.jpg)
Discover your users’ interests
• Enable the Demographics and Interests reports in Google Analytics and get demographic information on your visitors!
• This tells you where they explore and what they’re searching for online so you can develop content that matches their interests to their services
![Page 6: Making Content Marketing Work, by Adam Kidan](https://reader033.fdocuments.net/reader033/viewer/2022052606/589cf94b1a28abcc258b676d/html5/thumbnails/6.jpg)
Ask them • Customer
feedback allows you to both improve your content and create a relationship with your clients