How Entrepreneurs Can Use Tech and

Music

By Adam Kidan

Get in millennials’ heads

• New tech allows fans and artists to interact with each other in new ways !

• When younger fans see you supporting their favorite artists, they’ll recognize that your startup shares their values, helping them to form an instant emotional connection

Exploit tech

• Digital tech makes it easy for artists to engage in direct licensing deals, receive secure payments and access collaboration tools

Promote influential artists • Live music events are

an excellent way for brands to interact with millennials!

• Companies teaming up with artists is a powerful promotional tool for the former and a major exposure boost for the latter