Using Social Media! !

For Business

By Adam Kidan

Broad !audience !platforms

• It’s a good idea to have an account on at least one popular social media site, such as Facebook or Twitter!

• These platforms also tend to offer user-friendly ad platforms

Niche platforms• Consider which

other platforms would work well with your business!

• Make sure you have a firm grasp of your audience so you can determine which social media platforms are best for reaching them

Hire an expert• Consider hiring

somebody to manage your social media, who can frequently post high-quality content and attract new viewers

Develop meaningful content

• Unique content is the best way to be heard over the digital white noise !

• If you post content that’s actually valuable to the reader, then they’ll listen

Be persistent• Constantly create

new content and find additional ways to engage your audience !

• Social media is constantly changing and evolving, so you have to keep up with and adapt to the changes around you