Music Videos final
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Transcript of Music Videos final
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W h a t i s a m u s i c v i d e o ?
W h y d o m u s i c v i d e o s e x i s t ?
W h a t a r e t h e c o d e s a n d c o n v e n t i o n s ?
Music Videos
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What are your expectations of music videos?
Conventions
Narrative
(how the story istold/ the order)
Characters /Representation
Mise-en-scene:Lighting, costume,make up, setting
Camerawork
Editing: pace/sequences/
rhythm
Sound
Visualeffects
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What are music videos?
Short films or videos thataccompany a piece ofpopular music.
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Genre conventions
The video is editing to the pace and rhythm of thesong
An element of performance is present in the video
A lack of diegetic sound or ambient sound A connection between the narrative and themes of
the video and lyrics of the song
The artists presence in the video
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Purpose?
Taskcreate a list in pairs of the purpose of musicvideos
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The purpose of the Music Video
Promotes a single and, normally, an album (marketing!)
Promotes the artist or band
Creates, adapts or feeds into a star image Entertains the audience
Sets the meaningsof a song by the use of images
To promote the director many film directors began in
music videos To represent the ideology of the institution, and
deliver a message to the audience.
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Leftfield
Strong ideological message
Via codes and conventions
Constructs a particular representation
Which effects the viewer
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Madonna
Mainstream
reinforce dominant values
and display stereotypes in order to have mass appeal
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Screen Grab
low angle/ panning shots show
of a very tall building amongst the
mist/clouds
This is a daunting/ imposing/
depressing feel/ mood
Oppressive tone (throughout)
The low saturation and the
industrial feel establishes the
urban genre and the overall feel
of the video in the first shot
setting the scene for the rest of
the video
creates prophetic irony due to a
contemporary audience knowing
that the twin towers were
destroyed in the 9/11 terrorist
attack on New York,
therefore along with the fog, low
key lighting and dark mise-en-
scene the dystopicreality of the
video is shown to the audience
imminently - creating aimpending sense of doom.
The shot of a skyscraper represents thewealth and power of New York (orwestern societies),video is set in New York by theiconography revealed in the upcomingshots, which show yellow cabs, skyscrapers
and their traffic lights
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Ground Level alleyway/rubbish (mise en scene) Lowkey lighting creating shadows
The use of a handheld effectpresents to us that this man isdisorientated and needs help.
Wearing military green/ dogtags maybe representingAmerican army/ Vietnam represents more than blackpeople?
The chain-link fence the man
is shown holding onto is similarto that of aprison, this couldrepresent the protagonistsimprisonment however it couldalso suggest that he is unsafeand needs to be locked away,due to his ethnicity.
The protagonist falls to the ground in front ofthe WALK sign in the big white letterswhich is ironic as the black man cannot walk.
It is also ironic because it is arepresentation of society telling him todo something however he cannot obeyas he has been oppressed.
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Car could representthe corruption withinthe area,
as police are meant tobe enforcers of the law
however the rest of thevideo shows povertyand someone in needyet they do not help.
subtle hint at thegenreof this piece of
music as the lightscould be interpretedas strobe lightingElectro / dance
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The use of a Handheld cameraeffect presents to us that thisman is disorientated andneeds help, but everyonearound him either doesntacknowledge him or ignores him,
which demonstrates theextent of racism in countrieswhere black ethnicities are aminority.
when the white man looks upfrom his newspaper at the blackman who is evidently struggling
and is then shown, by a close upshot that he is uninterested as hecontinues to read his newspaper,this reflects the white superiorityin society and that the manbelieves he is above the black
man and therefore does not needto help.
Middle Class Males clue to target
audience?Represent?
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Soooo.
Represents the central character as being weak andvulnerable.
He seems separate from the world nobody notices
him Not meant in a negative way? It is the characters
who dont show any desire to help him who becomethe villains. Businessman negative representation
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Message?
The treatment of other races
Condemns any form of racism
Suggest that more tolerant and helpful
behaviour is required in order to aid racerelations.
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Poster/ mindmap
In pairs create a poster/ mindmap about
1. Madonna
2. Leftfield 3. Like a Prayer - Madonna
4. Afrika shoxs - Leftfield
5. Music videos Aim/ Purpose
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Task
Band/ Artist info
British/ American
Genre
Other work Changes
Standpoint/ beliefs/ values
Key dates background
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Music videos: star persona
In groups: pick 3 music artists.
Define their persona: characterwhat do youthink they are like?
How is this established through their star image album covers, lyrics, public appearances and music
videos.
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Conventions of a music video
Narrative: There are three types of music videos:Narrative - Performance - Concept / Abstract
Mise-en-scene: Heavily constructed. Consider how the star image is constructed.Think about costume / set changes and symbolism. How are fantasies/ desiresportrayed?
Atmosphere created by lighting? Key light on who?
Cinematography: The gazeis important in music videos =Laura Mulveys themale gaze. Consider references to looking, camera angles and segmentation ofthe body. [http://www.youtube.com/watch?v=6Ac3XAjq82E]
Also how is the star framed?
Editing: usually fast paced, short takes, montage sequences.MTV-style editing (80s/90s) famous by music videos
Music videos use computer effects, digital manipulation and transitionsmuch more than narrative film. Consider how this adds to the sense ofspectacleand stardomand how it adds to the symbolismof the video.