Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music...

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Media Media Timeline Timeline By Sophia Doughty.

Transcript of Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music...

Page 1: Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music videos are short films integrating both music and imagery,

Media TimelineMedia TimelineBy Sophia Doughty.

Page 2: Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music videos are short films integrating both music and imagery,

The history of music videos...The history of music videos...What are music videos? Music videos are short films integrating both music and imagery, nowadays music videos are created as a marketing device to promote music recordings.

Music videos came into the limelight in the 1980s, when MTV began basing their format around the medium. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles in 1981. However, aspects of music videos did exist earlier than this time. http://www.youtube.com/watch?v=Iwuy4hHO3YQ

Music videos involve different styles in order to draw in different audiences depending on the genre of music for example, animation, live action filming and documentaries although some videos blend together different styles in order to attract different audiences.

The very first music video...

In 1894, Sheet music publishers Edward B. Marks and Joe Stern hired various performers to promote the sales of their song “The Little Lost Child” by projecting a series of still images on a screen. This was the first step towards music videos.

Up to date...

In 2010 the number of music videos viewed online reaches 34 billion in the month of May with an estimated number of 183 million viewers. Nowadays there are many new ways of viewing music videos for example through Smartphones, Ipads and Internet sites.

Most Viewed song: Justin Bieber: Baby = 620,583,978 Views

Longest Music Video: Michael Jackson – Ghost (1995) = 39 Minutes

Most Expensive Music Video: Michael Jackson Ft Janet Jackson – Scream (1995) = $7,00,000

Justin Bieber – Baby music video.

Page 3: Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music videos are short films integrating both music and imagery,

Music video timeline…Music video timeline…1894 – First example of an illustrated song: Still images are projected next to a live performance of the song: Little Lost Child.

1960′s- This is the era music videos really took off. The Beatles introduced a whole new way of promoting their music, this was through different types of video, ranging from making a video of the band singing on a rooftop (Get Back) to many psychdelic animated videos (Yellow Submarine). This is what opened up a whole new genre of music. The Beatles album ‘Sgt Pepper’ inspired many 80′s disco genre music videos due to the inspired physdelia of the band. The news ways of promoting music reached out to different audiences and drew a much wider audience into the interest of different types of music. The Beatles – Help! Music video:

1965- The Beatles produce 10 B/W films which are used as promotional videos for their album release. This kick starts other artists to promote their songs via music video. This new technology was very different to what audiences had seen in the past causing them to have great interest in the new releases of music videos. Old and young audiences were intrigued by the new equipment and technology that was being used to create music videos causing other bands to use the technology as well later on.

http://www.youtube.com/watch?v=606ZcMKXlUg

The Beatles – Help! Music video.

Page 4: Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music videos are short films integrating both music and imagery,

1974- This year, Sony released the first video camera to be sold to the public. This was an inspiration for many different audiences as they wanted to see what it was like to capture footage themselves.

1981- ‘Elephant Parts’ is the first video album and Grammy winner in the category of music video. This video clip is relevant to the video I will be making as it conveys the strong message that drugs are bad.

1983- Release of Michael Jackson – Thriller: started a revolutionary craze of unusual music videos. This was a 13 minute long screenplay which drew in wider audiences across the world. This was certainly something audiences had never seen before, the video was shown heavily on MTV and was the top-selling home-video release of all time at one point, with over 9 million copies sold after being released on VHS.

1984- Awards show specifically for Music Videos is formed and presented by MTV. This is also known as the ‘Oscars for youth’ and never fails to draw in old and young audiences due to the choice of stars featured throughout the ceremony. Artists such as Madonna and Cyndi Lauper who were current icons performed at this time. Artists performed as though featured in a music video in order promote their new releases.

1988- Public Enemy releases ‘Night of the living baseheads’ which breaks new ground as it presents music videos as a form of cultural expression for artists in the world of hip-hop.

1990- RUN DMC – Tricky: This song has a strong narrative structure as it cuts between the artist rapping and the moral narrative of the video. This is significant as we could portray the message that drugs are bad, by using this sort of editing effect.

Madonna- Material Girl’ music video.

Michael Jackson - Thriller

Culture Club – Kama Chameleon music video.

Page 5: Media Timeline By Sophia Doughty.. The history of music videos... What are music videos? Music videos are short films integrating both music and imagery,

1992- Directors names began to be shown along with the artist/song name when in music videos which allowed directors to begin their career in the business as well as gaining a lot more acknowledgment.

2002-Formatting videos onto DVD became available, this brings a 33 percent growth for music videos worldwide. This new technology created allowed new audiences to become available for the music as well as causing the video to have a lot more promotion and discovery.

2003- ITunes store opens. 20 days after music videos were introduced on iTunes, 1 million songs were downloaded. This software allows many different audiences to find artists of their choice however they have to have a computer in order to access the programme. It now offers over 28 million songs, videos and apps.

2005- With the launch of YouTube and MySpace two years later music artists such as Soulja Boy begin to see more success through the ability of viewers watching their videos online. As these services are free, wider audiences are browsing the web and are more likely to find a wider variety of videos that may appeal to them.

Soulja Boy – Crank Dat:

http://www.youtube.com/watch?v=8UFIYGkROII

2010- The number of videos viewed online reaches 34 billion in the month of May with an estimated 183 million viewers. This is down to the increase of technology that allows audiences to view music videos.

Lady Gaga ft. Beyonce – Telephone music video.

Katy Perry – Wide Awake music video.

Beyonce – Beautiful Nightmare music video.

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The history of Indie Rock Music…The history of Indie Rock Music…Indie rock music is a genre of alternative rock that originated in the United Kingdom and the United States in the 1970s, after the Beatles broke up, new bands formed, experimenting with different and new sounds which resulted in eventually forming the new rock sound of indie. The 1980s was an incredible decade for the Indie music industry. Indie; at this point, was still more of a hard rock genre of music. The most popular Indie band at this time was Nirvana, who soon transformed into a hard rock/metal band. In the 1990s Indie music had become some-what well known as a new genre due to bands making their sound heard by touring the country and bands beginning to become more well known in the industry for example Oasis and Blur.

Now, Indie Rock is a huge genre of music having not only having Music channels dedicated to the genre, such as Q and NME but also having music magazines dedicated to the genre as well. Indie bands are becoming a lot more well known and getting a lot more coverage on TV and the internet.

Blur-Song 2:

http://www.youtube.com/watch?v=SSbBvKaM6sk

Mumford and Sons – Little Lion Man:

http://www.youtube.com/watch?v=X7bHe--mp1g

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Distribution of music videos…Distribution of music videos…Music videos are available on various different platforms in order to reach out to the selected audience of the song. Over the years more and more platforms have become available meaning that audiences can view the videos in different ways for example:

- TV (E.g. MTV/4music/Kerrang etc.)

- Internet (Youtube)

- Video Games (E.g. Singstar/Rockband)

- CD/CD-Rom (Exclusive Videos on CD’s/Singles)

- DVD

- Phone

- Tablet

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The history of Indie Rock music The history of Indie Rock music videos…videos…Many people say that Queen’s hit record Bohemian Rhapsody (1975) was the first real ‘Rock’ music video created, although other rock videos were created before this they were not intended for promotional purposes.

Since the 1970’s rock music videos have come along a lot as there are now several rock music channels dedicated to playing old and new rock music such as ‘Scuzz’, ‘Q’ ‘NME’ and ‘Kerrang’.

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The history of magazine The history of magazine advertisements…advertisements…

Magazine advertisements are extremely significant features of making profits and drawing people into products. Magazine advertisement agencies began in 1890 and since then they have been generally financed by advertising, either by a purchase price, by pre-paid magazine subscriptions, or all three.

Magazine advertisements have been around for many years however more recently producers of magazine advertisements have realised what really draws in the target audience compared to anything. The further back through time you go, the more text you will find in the advertisement however, now it’s all about the image. The simpler the advert the better. People only need to know so much so unneeded information is no longer included. The layout of magazine advertisements have become a lot easier on the eye and font styles have remained relatively similar as the text still needs to be easy to read from a distance, so the clearer the better.

Magazine ad from the 1950s

Magazine ad from 2012

Magazine ad from 1999.

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Digipaks…Digipaks…A digipak is a type of CD case meant to replace the standard jewel case. One advantage of digipak over jewel case is it doesn't break as easily. With a proper design, a digipak can look more classic and delivers the premium packaging impression.

The very first digipak was released in the 1980s and has since become an on-going trend in the music industry. Different items are included in digipaks for example booklets with lyrics of the songs featuring on the album, posters or backstage images of the artist creating the album. There is usually information included in the digipak about the artist’s upcoming tours and merchandise.

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As a result of this research…As a result of this research… I have learnt that music videos are an extremely significant

factor of an artist’s promotion for a song. I have learnt that music videos are placed upon many different platforms in order to draw in wider audiences and cause more attention towards the artist’s music.

When I create my music video I will make sure that I include certain elements that I know will attract the target audience for my product. I may also carry questionnaires on my target audience in order to find out what appeals to them so I can include it in my video. I will use a wide range of technology in order to appeal to the audience as well as making the video look as contemporary as possible by following rules and guidelines of other recent videos.

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Bibliography…Bibliography…

http://en.wikipedia.org/wiki/Bohemian_Rhapsodyhttp://en.wikipedia.org/wiki/Music_videohttp://www.indie-music.com/ee/index.phphttp://www.youtube.com/watch?v=4oOS1udvSiohttp://www.youtube.com/watch?v=MwYN03TyZ_Y