PROFESSIONALS DISCUSSING THE IMPORTANCE OF A MUSIC VIDEO

http://www.youtube.com/watch?v=q3XEWnEgSv4

PURPOSE OF A MUSIC VIDEO

PROMOTING THE ARTISTMusic videos are a great way to promote the artist and are done in many ways.Music videos get the artist noticed for an example of how this works is the ‘Gangnam style’ video which has spread over the web and the news with people copying the infamous dance and reaching 1,236,107,574 views on YouTube. If it wasn’t for the video the song wouldn’t be as infamous as it is.The personality of the artist shows through in the music video and gives the viewer a chance to get a glimpse of what the artist is like. A good artist example of this is Rihanna. Rihanna’s videos give you an

insight of her fiery personality that you wouldn’t necessarily get just from her lyrics Music videos give a chance for the viewer to promote their ideas in a creative way that can entertain people.People often watch music videos as entertainment and due to music channels and YouTube a lot of people see them

SALESMusic videos are made as a marketing step intended to promote the sale of music recordings.

YouTube SalesYouTube plays a big part in sales from music videos. As long as the song is worth buying the exposure you get from YouTube leads back to song sales. If people see how popular the video is more people are going to watch it and this is how people discover new music. YouTube has had a marked effect on how people engage with the video content. If you look back to the prime-days of the recording industry, the artist had to fork out millions of pounds for radio or music channel exposure.

MTV SalesMTV fast impact was to launch the music careers of fledging artists. Some believe Madonna (who broke through the same time as MTV) would not have got to where she is now if it wasn’t for MTV, or at least she wouldn’t have risen so quickly.

POPULARITYMusic videos bring a lot of popularity to the artist and it's due to this that fledging artists have hit the charts and now make a successful career an example of a now successful artist is Justin Bieber. He started out making videos for YouTube but just like similar others got spotted and signed. Music videos change the amount of exposure for the artist as there are a higher percentage of people watching music videos than listening to the radio. Due to the sales caused by the popularity of music videos artists then hit the top charts causing even more sales.

COMPARING SONGS

After comparing two songs it shows how much the music videos impact the sales and exposure for the artist. Although I did my research on YouTube and YouTube holds many upcoming artists, I based my research on VEVO being only signed artists and all videos being easy to find. Due to the video of Thriller the sales rocketed and Michael Jackson sold millions of records. Although his name is world wide and this would have impacted the sales the amount of views the video received on YouTube does show how the video gave a lot of exposure to the artist. Carrie Underwood is well known in America but not so much anywhere else around the world. Her music is very popular around the US but her music videos don’t hold as much in as a lot of other artist videos like Michael Jacksons, Lady GaGa and Rihanna. This may be due to the Genre of the video not being as popular but then you look at other country artists like Taylor Swift she got 109,727,453 views on her ‘love story’ video which is only 19 million less views than Michael Jackson which sounds a lot but if you think about how big Michael Jackson was it isn’t that many.

THE IMPORTANCE OF MUSIC CHANNELS, DVD DOWNLOADS / SALES.

HOW MUCH MORE INCOME DO THESE CHANNELS BRING TO THE ARTISTS WHO PROMOTE THEIR WORK ON THEM?

USE OF SYNERGY

SONGS FOR FILMS/ TV PROGRAMMES/ ADVERTS

A great recent example of how music for adverts give exposure to the artist is John Lewis’ Christmas advert starring Gabrielle Aplin covering Frankie goes to hollywood’s song ‘The Power of Love’. Before the Christmas advert Gabrielle just posted covers and her original songs on YouTube but because of her starring in the John Lewis Christmas advert people purchased the song. Her cover shot up the charts and sold a lot of records. If it wasn’t for the exposure due to the advert Gabrielle Aplin wouldn’t have got to fame as quick as she has due to just one song.

The apple advert is another good example of how adverts give great exposure to the artist. Due to this advert Willy Moon sold further records and received a lot more views on YouTube. Apple showed Willy Moon’s Record at the beginning of the advert playing on the iPod, this would have given Willy Moon a greater exposure than just the advert alone as people may have searched him due to this and may not want to search the web trying to find the artist for the background song of the Apple advert.

Not only do artists receive more exposure from adverts resulting in more sales but they also receive money from the company wanting to advertise as well therefore both the advertising company and the artist both make money and sales from the advert.