{Concept Videos

‘A video that is based around a single idea or concept and are usually unusual or obscure.

Features of a Concept Video

- A concept video will include unusual images or narratives to maintain audience engagement. - It is possible that the video will have no connection with the lyrics. - Some videos are purely artistic and will show sequences with no obvious narrative and lip syncing. Note: Artistic videos are more common in electronic music or experimental videos. But sometimes artistic elements can be integrated with performance or narrative elements to make them less jarring to the audience.

Junior Senior ‘Move Your Feet’

M83 ‘Wait’

Oren Lavie ‘Her Morning Elegance’

Advantages and Disadvantages of a Narrative videoAdvantages - Often these videos are regarded as ‘visually impressive’ and ‘works of art’ - Concept videos are often very obscure and visually engaging. - Disadvantages - Often run the risk off being too jarring for the audience.