Mobile Marketing Revolution Review & Mobile Marketing Revolution $16,700 bonuses
Mobile Marketing | Mobile Content Creation
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Transcript of Mobile Marketing | Mobile Content Creation
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Copyright © 2010 Converse Digital, LLC
r u talkin 2 me?mobile: it’s not just for conversation anymore.
@TomMartin
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Copyright © 2010 Converse Digital, LLC
“Daddy, I wanna talk to sissy on you phone”
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Copyright © 2010 Converse Digital, LLC
“No daddy, I wanna see sissy on you phone.”
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Copyright © 2010 Converse Digital, LLC
mobile usage stats
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Copyright © 2010 Converse Digital, LLC
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Hollywood then...image via: uscgalaska.com
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Hollywood now...
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Hollywood now...
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Hollywood now...
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Hollywood now...
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distribution has changedCopyright © 2010 Converse Digital, LLC
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distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
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distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
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distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
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Hollywood in your pocket...
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brand journalismCopyright © 2010 Converse Digital, LLC
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brand journalismCopyright © 2010 Converse Digital, LLC
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positive Intent to Purchase change (non-users)
!"# $!"# %!"# &!"# '!"# (!"# )!"#
*+,-#./0+.-#
123+4567#./0+.-#
8,2969.-#4/..#:27#
;+<:/7+.-#4/..#:27#
82=7>?63@6/A:#
8,+>?63@6/A:#
How likely are you to purchase TABASCO® brand pepper sauce in the next month?
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!"# $!"# %!"# &!"# '!"# (!"#
)*+,#-./*-,#
012*3456#-./*-,#
7+1858-,#3.--#916#
:*;9.6*-,#3.--#916#
71<6=>52?5.@9#
7+*=>52?5.@9#
positive Intent to Purchase change (users)
How likely are you to purchase TABASCO® brand pepper sauce in the next month?
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technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $500K+
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technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
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technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
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Hollywood in your pocketCopyright © 2010 Converse Digital, LLC
Cost: $200
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brand journalismCopyright © 2010 Converse Digital, LLC
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Mobile is the heads-up display for lifeCopyright © 2010 Converse Digital, LLC
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Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
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Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
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Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://www.url.com/iphone
Page title
Singapore Tourism
https://www.url.com/iphone
Page title
Voodoo Fest
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Augmented Reality (AR )Copyright © 2010 Converse Digital, LLC
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Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
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Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
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the future will changeCopyright © 2010 Converse Digital, LLC
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Copyright © 2010 Converse Digital, LLC
Nearly half of all American adults (47%) report that they
get at least some local news and information on their
cellphone or tablet computer.
http://stateofthemedia.org
mobile is the on ramp
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Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
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Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
https://w
ww.url.com
/iphone
Page
title
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC
image credit: scanlife.com
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
It has to work• link to mobile friendly site• where am I in buying cycle• where am I physically
• ensure connectivity• be “thumb friendly”
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
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Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
The Ultimate Propinquity Marketing Tool• I have my phone• I need relevant info now• I’m not going to work hard