Mobile Marketing Association's Mobile Marketing Industry Glossary
Mobile Marketing In 2018 - David Murphy Mobile Marketing Magazine
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Transcript of Mobile Marketing In 2018 - David Murphy Mobile Marketing Magazine
Modern Life
in One Minute
10
448,800
New Tweets
156,000,000
e-Mails Sent
29,800,000
Messages
4,100,000
Videos Viewed
3,300,000
Posts
1,800,000
Snaps Created
46,200
Posts Uploaded
3,500,000
Searches
Location
Reality Check
Chatbots and AI
Haptics (and other clever stuff)
Voice Assistants
Smart World
15
While in-store, customers access Macy’s On-Call via a mobile browser, and input natural language questions regarding the store’s unique product assortment, services and facilities and receive a customized response.
• Expected Benefits:• Improved associate productivity • Improved customer satisfaction
• Solution:• Watson Conversation• Watson Language Translation • Watson partner, Satisfi
Digitally assisting
customers in
stores
“In a couple of years’ time [Alexa] is going to be in every home more or less. The idea is a friction-free customer experience. Alexa can enable brands to connect with consumers in a unique way. The simplest way to think about it is the same way you thought about mobile a few years back – that is going to happen to voice.”
Rahul Welde, Global Vice-president of Digital Transformation, Unilever
“If the 5,000 bins around Seoul are replaced with our bins, waste removal will decrease by over 20% within a year and half. This, effectively, is the same as planting 150,000 trees around Seoul by decreasing CO2 emissions from reducing fleet operations for waste removal.“
SunBeom Gwon, CEO and founder of Ecube Labs