Mobile marketing
-
Upload
leikhong-leow -
Category
Business
-
view
943 -
download
0
description
Transcript of Mobile marketing
![Page 1: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/1.jpg)
Mobile Marketing
![Page 2: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/2.jpg)
What’s
MobileMarketing?Mobile
![Page 3: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/3.jpg)
Not this type
![Page 4: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/4.jpg)
But this type…
![Page 5: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/5.jpg)
MOBILE IS KEYMOBILE IS KEYMOBILE IS KEYMOBILE IS KEYMOBILE IS KEYMOBILE IS KEYMOBILE IS KEYMOBILE IS KEY
Mobile is our Second ShadowMobile is PersonalMobile is Ubiquitous (one screen to unite all)
ImmediateMobile is ImmediateMobile is LocalizableMobile is Direct Marketing Tool
![Page 6: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/6.jpg)
MOBILE Provides A Wide Range of Marketing Tools
Short Message Service
Multimedia Message Service
Web Bluetooth Location Based
Marketing
QR Codes Quick
Response Barcode
![Page 7: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/7.jpg)
A Fast & Convenient WayTo Reach Potentially Everyone
SMSMMS
VIP Subscribe MMS
Killer OfferGood News&
![Page 8: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/8.jpg)
Mobile Web needs to be Immediate & Convenient
Mobile Mobile WebsiteWebsiteMobile Mobile AppsApps
Social Media Social Media LinksLinks
![Page 9: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/9.jpg)
Social Media LinksSocial Media Links
Back-links must be convenient and easy access with a click.
![Page 10: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/10.jpg)
Short Range (10meter) Wireless Technology
![Page 11: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/11.jpg)
“Search” is the most important component in Mobile Marketing
Mobile Location Based Marketing
![Page 12: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/12.jpg)
Google Places
Facebook Check-In
FoursquareFoursquare
GowallaBusinesses must
register your business location
into all these check-in points
![Page 13: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/13.jpg)
QR CodeQuick Respond Code
2D Barcode Readable by most camera most camera
equipped mobile device
Website / URLFacebook / Twitter / LinkedIn
Text / SMSPhoto / Video
Name Card InformationGoogle Map / GPS Location
Calendar / Event
![Page 14: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/14.jpg)
CR Code Advertisements:
![Page 15: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/15.jpg)
![Page 16: Mobile marketing](https://reader033.fdocuments.net/reader033/viewer/2022060108/554f0cf7b4c90577698b5546/html5/thumbnails/16.jpg)
In the Nut Shell
Social MediaSocial MediaSocial MediaSocial MediaSocial MediaSocial MediaSocial MediaSocial Media
MarketingMarketingMOBILEMOBILEMOBILEMOBILEMOBILEMOBILEMOBILEMOBILE
MarketingMarketing
Thank YOUThank YOUThank YOUThank YOUThank YOUThank YOUThank YOUThank YOU