Mlb cross channelreport

Comparison of MLB Teams on Facebook, Twitter, InstagramApr 03, 2016 - Aug 03, 2016

Table of Contents Performance Snapshot Audience Size Audience Growth Engagement Customer Service Most Engaging Content

Facebook Twitter Instagram

Brands Analyzed in this report include: Boston Red Sox, Chicago Cubs, Chicago White Sox, Texas Rangers, Colorado Rockies, Detroit Tigers, LA Angels, L.A. Dodgers, Miami Marlins, Minnesota Twins, NY Yankees, NY Mets, Philadelphia Phillies, Arizona Diamondbacks, Oakland Athletics, S.F. Giants, Washington NationalsApr 03, 2016 - Aug 03, 2016

Apr 03, 2016 - Aug 03, 2016

Performance Snapshot

Network

Highest Audience Size NY Yankees NY Yankees NY Yankees

Highest Growth Chicago Cubs Chicago White Sox Chicago Cubs

HighestEngagement Chicago Cubs Chicago Cubs NY Mets

Boston Red SoxChicago Cubs

Chicago White SoxTexas Rangers

Colorado RockiesDetroit Tigers

LA AngelsL.A. Dodgers

Miami MarlinsMinnesota Twins

NY YankeesNY Mets

Philadelphia PhilliesArizona Diamondbacks

Oakland AthleticsS.F. Giants

Washington Nationals

0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M 8.00M 9.00M

Instagram Twitter Facebook

Audience Size

Apr 03, 2016 - Aug 03, 2016

Audience Growth

Apr 03, 2016 - Aug 03, 2016






NY YankeesNY Mets




0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%


Engagement

Apr 03, 2016 - Aug 03, 2016

Boston Red Sox

Chicago White Sox

Colorado Rockies

LA Angels

Miami Marlins

NY Yankees

Philadelphia Phillies

Oakland Athletics


0 100 200 300 400 500 600 700 800 900 1000


Customer Service - Reply Time (in minutes)

Apr 03, 2016 - Aug 03, 2016






NY YankeesNY Mets




0 50 100 150 200 250 300 350

Twitter Facebook






NY YankeesNY Mets




0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0%

Twitter Facebook

Customer Service - Response Rate

Apr 03, 2016 - Aug 03, 2016

Most Engaging Facebook PostsDetroit Tigers

03-AUG-16, WED 9:54PM

???? Guess who's back, back again. J.D.'s back, tell a friend. ????

ENGMT.

LIKES COMMENTS

SHARES SENTIMENT

1,000 20,496 1,273 15,242 Uncategorized

Chicago Cubs

03-AUG-16, WED 5:48PM

Cubs win! Cubs SWEEP!

Another dramatic 9th-inning comeback culminated in a #walkoff wild pitch as t ..

NO IMAGE

Chicago Cubs

03-AUG-16, WED 3:30PM

The Anthony Rizzo Kids Summer Camp at Gilda's Club Chicago took a field trip to Wrigley Field! A gro ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,00036,7861,409 11,668Uncategorized

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

1,000 64,0461,475 5,065 Uncategorized

http://www.facebook.com/107977790520/posts/10157222452615521



We are proud of you, @warriors. #BayAreaUnite

https://t.co/NtD3mHrTzb

19-Jun-16, Sun 10:50PM

ENGMT. FAV. REPLIES RETWEETS1,000 11,170 99 5,844

Most Engaging Tweets

No words. Just watch.https://t.co/IBxv4CyNur

Hey @Reds, Arrieta no-hitter support group meets on

Mondays.

14-May-16, Sat 10:45PM


21-Apr-16, Thu 10:13PM


S.F. Giants Philadelphia Phillies L.A. Dodgers

https://twitter.com/SFGiants/status/744723952178626562

https://twitter.com/Phillies/status/731676954844270592

https://twitter.com/Dodgers/status/723333894066429952

W. #OpeningDay

05-Apr-16, Tue 01:21AM

ENGMT. LIKES COMMENTS FILTER971 36,909 594 Normal

Most Engaging Instagram Posts

First W in the books! #WeLoveLA

FINAL: #Dodgers 15, Padres 0�: @jon.soohoo

07-May-16, Sat 09:35PM

ENGMT. LIKES COMMENTS FILTER967 30,854 1,555 Normal

04-Apr-16, Mon 10:32PM

ENGMT. LIKES COMMENTS FILTER964 63,623 1,109 Juno

Chicago Cubs NY Mets L.A. Dodgers

#BigSexy has HOMERED!!! �� #Mets #BartoloColon #MLB

#LGM

https://www.instagram.com/p/BDzoCj7QIjp/

https://www.instagram.com/p/BFIMaFEoWKX/

https://www.instagram.com/p/BDzUu5HrEMK/

Thanks! Please contact us at [email protected] for more

information.

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Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content.

Appendix – Unmetric’s Engagement Score

(Likes × 1 + Comments × 5 + Shares × 10) × 10000

(Community size) 0.8

Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)

Facebook:

Mlb cross channelreport

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