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MKT 498 Entire Course And Final Guide

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MKT 498 Entire Course And Final Guide

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MKT 498 Entire Course



MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing

Paper

MKT 498 Week 1 DQ 1

MKT 498 Week 1 DQ 2

MKT 498 Week 1 DQ 3

MKT 498 Week 2 Individual Assignment Marketing



MKT 498 Final Exam Guide



Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple

Select format).

Multiple Choice and Multiple Select Questions

1 The foundation of an IMC plan includes which of the following elements? (Check all

that apply)

2 A system of partnerships and alliances that a firm creates to source, augment, and

deliver its offerings is called ________.



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MKT 498 Week 1 DQ 1



What is integrated marketing?

What is the value of integrated marketing in today’s business environment?

How is integrated marketing different from traditional marketing?



MKT 498 Week 1 DQ 2



What are the "non-quantifiable" tools in marketing? How can these tools be evaluated?

What is the value of using these tools? How can you justify the use of non-quantifiable

tools for creating a marketing strategy for a marketing plan?



MKT 498 Week 1 DQ 3



What are the different types of tools available for businesses to conduct marketing

analyses? How are the outcomes different? How are the different tools for marketing

analyses important in developing an integrated marketing communication? Provide an

example.



MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated

Marketing Paper



Write a 700- to 1,050-word paper in which you describe the purpose and value of

integrated marketing. (2 points)

In your paper, investigate an existing company and determine if the company has an

integrated marketing campaign for one of the products or services they sell. Address the

following in your paper:

If the company has an integrated marketing plan, briefly describe it. What value does the

IMC plan add? (6 points)



MKT 498 Week 2 DQ 1



Why is it important to have a unique competitive advantage (often called a unique selling

proposition, or USP)? Is a competitive advantage perceived or real?



MKT 498 Week 2 DQ 2



What is a target market? How do you segment a market to identify a target market? What

is the value of identifying the optimal target market for a product or service



MKT 498 Week 2 DQ 3



How does demographic and geographic data collection differ from psychographic and life

cycle data collection? What is the value of each? Provide examples.



MKT 498 Week 2 DQ 4



What assessment tools might a business use to determine what your competition is doing?

How do you collect data on the competition? Provide examples.



MKT 498 Week 2 DQ 5



What is the value and purpose of a marketing positioning statement? How does the

assessment affect the development of the marketing position? How often should the

marketing position change or be reviewed? Does it depend on the type of business or

customer? Provide examples



MKT 498 Week 2 DQ 6



Why is product life cycle important? What changes should occur in advertising, sales, and

promotion at the various stages of the product life cycle? Provide examples.



MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table



Complete the Marketing Analysis Tools Table which is posted in the Course Materials

Forum. This table lists the various tools that are used by marketers to analyze product

positioning, competitive positioning, customer perceptions, and distribution-channel

analysis. Fill in the blanks with the appropriate information that describes the tool and

that then compares the strengths and weaknesses of using each tool to create a

marketing strategy.



MKT 498 Week 3 DQ 1



What are some of the current trends influencing the effectiveness of advertising? What

effect does emerging technology have on advertising? What are the changes in

consumer behavior that



MKT 498 Week 3 DQ 2



Identify a current and innovative advertising campaign you have observed recently. What

are the characteristics of the campaign? Why is it innovative?



MKT 498 Week 3 DQ 3



What is CPM? Why is CPM important? What are some of the differences between “total

cost of CPM” and “advertisement versus the CPM rate”?



MKT 498 Week 3 DQ 4



Why is important for a business to consider alternative marketing tactics when developing

an integrated marketing communication (IMC) campaign? What are some of the

strengths of each type of communication? Provide examples. How do the types of

communication vary by product category



MKT 498 Week 3 DQ 5



What is the difference between quantifiable and non-quantifiable outcomes in marketing?

Provide an example. How do these outcomes affect the post-evaluation of branding and

positioning strategies with regards to an IMC plan? How does a marketing plan justify

the non-quantifiable tools in its strategy?



MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage

Paper



Select the product or service from the Integrated Marketing Discussion in Week Two.

Write a 1,600- to 2,000-word paper for which you first research the current customer base,

buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit

segmentation, and user segmentation for the product or service your team is studying.



MKT 498 Week 4 DQ 1



What is the relationship between a target market and selecting a distribution channel? How

do the changes in the target market affect the design of the distribution channel?

Provide an example



MKT 498 Week 4 DQ 2



What decisions go into selecting a distribution channel? What decisions go into selecting

new distribution channels? What is the difference between a vertical and a horizontal

distribution channel? Provide



MKT 498 Week 4 DQ 3



What effect has e-commerce had on traditional brick-and-mortar business? Provide at least

two examples and explain the effects. How can a business determine what proportion of

the budget should be allocated for e-commerce? How has e-commerce globalized the

small business?



MKT 498 Week 4 DQ 4



What is a value-added network? What are the advantages and disadvantages of selecting

value-added networks? How does the distribution change with the different stages of

the



MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper



Use the product or service that your Learning Team selected in the Integrated Marketing

Discussion in Week Two.

Write a 700- to 1,050-word paper in which you identify one marketing option from each

category below which would be realistic for the product or service examined. The

categories are: advertising, personal selling, public relations, and promotions. Rank

your four marketing options from 1 to 4, with 1 being the best alternative and 4 being

the least effective alternative, in your estimation.

Include the following in your paper:



MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation



Utilize the research from your Learning Team’s Target Market and Competitive Advantage

Analysis in Week Three.

Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify

a Marketing Position Statement for the selected product or service.

Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and

your references



MKT 498 Week 5 Team Assignment Integrated Marketing Communications

(IMC) Plan Paper



Refer to the University Material: Integrated Marketing Communications (IMC) Plan and

Presentation located on the student website.

Week 5 Team Assignment

I thought the breakdown could be as follows:

1. Executive Summary and Introduction



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