Launch – Microsoft Lumia 640/640 XL New Delhi

7th April 2015

A Concept Presentation by We MediaWorks

about us We MediaWorks has been creating brand events, with a touch of magic, to inspire and transform your audience. We create a dynamic live brand communications through influential, flexible and cost-effective exhibitions and events. We deliver focused and turnkey solutions, from brand strategy and content development to create design, video, production and program development.

www.wemediaworks.com

Event and Venue

•  Client: Microsoft •  Event: Launch of Lumia 640 and 640 XL Dual SIM,

Press Conference and Blogger Meet combined •  Dates : 7th April •  Venue : Taj Mansingh Hotel, New Delhi •  Number of Pax: 100+ •  Type: Press and Bloggers

The Brief

•  Microsoft to launch Lumia 640 and 640 XL, but this time it was different to usual, as they wanted to address Press/Media as well as Bloggers together.

•  Showcase Productivity (Microsoft services like Office 365, One Note, Cloud, Skype etc.) as the device was positioned around it, without showing the conventional demos, break monotony

•  As the event was catering to Press and Bloggers, so entire concept, ambience had to be refreshing, appealing and captivating

The Concept and renders shared with the client

The Execution - Production

Kavya D’Souza Fashion Stylist and Blogger

Shradha Sharma Entrepreneur

Karan Singh Magic Psychological Illusionist

The Experience •  All the 3 Professionals were given Lumia 640 and Lumia 640 XL devices each for

4-5 days prior the launch to use in there day to day life. And share their experience on stage, how Lumia 640 and Lumia 640 XL helped them in their day to day activities.

•  Professionals feedback after using devices for a couple of days was overwhelming. They had only one thing to say, “Now we have complete office in our pocket”

•  The zones and seating was very well received and appreciated by Microsoft along with Media and Bloggers

Thank You

a creative presentation by