Membership Retention Recruitment Webinar Presentation25 Feb2010

FEW Membership:Retention and Recruitment Tips

Presented by Becky FasuloVice President, Membership and Chapter Organization


As the VP for Membership & Chapter Organization, – I work with members – Chapter and Region officers – Members that wish to start chapters – Handle membership issues that arise– Apprise the National Board of issues related to

Membership.


Membership is an important two-prong part of the organization.

Let’s talk about the Retention part first

FEW Membership:Retention Tips

Retention of current members is important on several levels.

First, chapters must retain at least 15 members from year to year to keep their “Chapter in Good Standing” status.


Second, returning members continue their path of personal growth within the organization


Third, keeping a steady base of membership gives FEW, as an organization, a strong base from which to lobby Congress with issues that are important to women employed in the federal government.


To ensure your members retain their membership, – Chapter officers and Membership Chairs should:

Review chapter rosters carefully every month To see who will be coming up for renewal


Membership Chairs or Treasurers should contact individuals coming up for renewal at least a month prior.

A personal note or phone call from a chapter officer encouraging renewal will likely carry more weight with a member than a form letter from the National Office.


Advise the member to use FEW’s on-line renewal process early in the month of renewal so that their renewal is processed timely and captured on the chapter roster to ensure continuity.


If problems occur, – Notify Israel Shamir at [email protected] and/or– Myself at [email protected] – We will get back in touch with you as quickly as

possible to resolve the issue(s).

mailto:[email protected]



Members can mail in their renewal themselves

A member may opt to renew by giving your Chapter Treasurer or Membership Chair a check to be mailed in, if the member is not comfortable with on-line purchasing.


Make your chapter a reason to be a member– Regular interesting programs– Include all members in activities– Networking opportunities– Making everyone welcome

FEW Membership:Recruitment Tips

Let’s move now to Recruiting.

FEW has set up a page on GovLoop.com.

Members are encouraged to check the site frequently – If there’s someone in your region looking for a

chapter, introduce yourself and provide information about your chapter.


If you have a page on FaceBook or Twitter– consider starting a blog about FEW and

encourage those you talk with to join.

Do internet searches on women’s conferences in your state/area. – See if there is an opportunity to have a table or

booth. Work with your Chapter and Region to set up a display

and reach out to federal attendees.


Plan routine Recruitment Drives in your agency– Cafeterias, lobbies, and auditoriums will sometimes have

meeting space available where a Chapter can set up a table and hold meet-and-greets during lunch periods, break times, before and/or after hours.

Chapter Presidents and Regional Managers can order FEW material ahead of the event to ensure there are enough copies of brochures to hand out.


Combine recruitment drives with special emphasis observances – Special remembrance holidays

Veterans Day Memorial Day Patriot’s Day Administrative Professionals Day Voter registration drives.

– Hand out FEW material with any other give-away materials, such as ribbons for 9/11.


Combine recruitment with fundraisers. Sell used books for a fundraiser,

– make a FEW bookmark and slip it inside the book covers Chapter and/or Region contact information, the FEW and FEW NTP

web site URLs, and, if appropriate, Chapter and Region URLs

Sell fudge or flowers for Mother’s Day,– Make stickers that says “Complements of FEW”

The name of your Chapter or Region of FEW and adhere it to the bottom of the vase or container.


Volunteer to be a speaker for FEW at other agency events, such as new employee orientation

Ensure that FEW is included if an agency holds an employee organization “fair”

Be well-stocked at all times with brochures and flyers to share with interested employees.


Post FEW meeting information in prominent places within your agency, as permitted.

Provide a give-away at each meeting for the member who brings in a guest.

All of these techniques work, but…


The best recruitment tool is YOU…

the active member!


Talk about what being a member of FEW means to you – In terms of networking – Skill-building – Career enhancement through chapter, regional,

and national training opportunities – Promotions – Friendships that last a lifetime.


Nothing speaks to why someone would want to join like hearing a success story from someone they know.

Know your way around the FEW web site so that you can help a potential member join on-line. – Go to the secure FEW web site (

http://secure.few.org) and show the person how to set-up a log-on.

http://secure.few.org/


National FEW offers an annual Membership Contest with very nice prizes for 1st, 2nd, and 3rd place finishers.

This year’s contest is under way. The membership contest runs from

– June 1, 2009, to May 31, 2010. – There’s still time to participate!


Prizes consist of:– 1st Prize – FEW Lifetime Membership & Bank Gift

Card (value NTE $1,000)– 2nd Prize – 5 years FEW membership (value NTE

$250)– 3rd Prize – 3 years FEW Membership (value NTE

$150)


Ask the people you recruit to add your name to the “Referred by:” segment of the application process.

Be active in your recruiting! Be creative in your recruiting!


Most of all, just “get out there” and

talk about

FEW


www.few.org www.fewntp.org http://secure.few.org Becky Fasulo, Vice President for

Membership and Chapter Organization, [email protected]

http://www.few.org/

http://www.fewntp.org/



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Membership Retention Recruitment Webinar Presentation25 Feb2010

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