MEDIA PACK 2015/16

SOUTH KOREA

SPAIN

THAILAND

TURKEY

UKRAINE

ARGENTINA

CHILE

COLOMBIA

DOMINICAN REPUBLIC

With 41 international editions and

dynamic websites worldwide, Men’s

Health is the world’s largest men’s

lifestyle magazine brand.

From the first international launch in

1995, Men’s Health has seen unparalleled

international success and has established

itself as a true global brand - one that

delivers for readers, online, tablet and

mobile users, and advertisers.

The editorial ethos is founded upon

empowering readers to achieve success in

every facet of their lives. We call this

service journalism.

The Men’s Health audience are high

achievers who recognise that health isn’t

just about physical fitness, it’s an attitude

to all aspects of life. Men’s Health readers

understand that making small changes to

their everyday lives, will reap big benefits.

KEY REGIONS:

UK

USA

GERMANY

CHINA

BRAZIL

FRANCE

INDIA

ITALY

SOUTH AFRICA

KAZAKHSTAN

MALAYSIA

NEDERLANDS

PHILIPPINES

POLAND

PORTUGAL

ROMANIA

SERBIA

SINGAPORE

ECUADOR

MEXICO

PERU

PUERTO RICO

VENEZUELA

BAHRAIN

JORDAN

SAUDI ARABIA

LEBANON

THAILAND

RUSSIA

OTHER REGIONS:

AUSTRALIA

BULGARIA

CROATIA

GREECE

HUNGARY

INDONESIA

THE GLOBAL REACHMEN’S HEALTH INTERNATIONAL

B I G G E S T M E N ’ S L I F E S T Y L E P R I N T & D I G I T A L B R A N D I N T H E U K

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35+ MILLION READERS, 65 COUNTRIES

OMAN

QATAR KUWAIT

UAE

M E N ’ S H E A L T H I S T H E M A G A Z I N E F O R A C T I V E , S U C C E S S F U L , I N T E L L I G E N T M E N W H O W A N T T O M A K E T H E M O S T O F T H E I R P H Y S I C A L , P R O F E S S I O N A L A N D E M O T I O N A L L I V E S . W E G I V E M E N T H E T O O L S T H E Y N E E D T O M A K E T H E I R L I V E S B E T T E R .

“”

T O B Y W I S E M A NEditor

ABOUTMEN’S HEALTH

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PRINT & DIGITAL CIRCULATION DIGITALTOTAL ABC

MARKETING STATISTICS

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47% 200,156

29%

13%

11%

S O U R C E : N R B O C T - S E P ‘ 1 4

ABC1

704 ,00048%

25%

21%

5.5%

S O U R C E : N R S O C T - S E P ‘ 1 4

AB

378 ,0 0 048%

24%

21%

7%

S O U R C E : A B C J U L - D E C ‘ 1 4 S O U R C E : 2 0 1 4 G O O G L E A N A L Y T I C S ( A V E F O R T H E Y E A R )

230,795 US E RS

928,436 PI ’S

TABLET

2,317,417 PI ’S

MOBILE27% READERSHIP

48% 1,047,000

5%

27%

DESKTOP ONLY

8 9 9, 9 1 2 US E RS

3,055,800 PI ’S

894,693 US E RS

2 ,0 2 5 ,0 0 0 M O N T H LY U S E R S

T O TA L D I G I TA L S TAT S

6 , 3 0 1 ,707 M O N T H LY P A G E V I E W S

CROSS PLATFORM

P R I N T E D M A G A Z I N E

200,156 circulation

1,047,000 million readers

(NRS PADD data)

E N H A N C E D T A B L E T E D I T I O N

9,490 subscribers

D E S K T O P A V E R A G E P E R M O N T H

899,912 users

3,055,800 page views

M O B I L E O P T I M I S E D W E B S I T E

894,693 users

2,317,417 page views

T A B L E T O P T I M I S E D W E B S I T E

230,795 users

928,436 page views

N E W S L E T T E R S

117,725 best of the week (every Friday)

98,OOO style counsel subscribers (fortnightly on Thursdays)

27,OOO daily upgrade (daily Mon-Fri)

S O C I A L M E D I A

487,363facebook

232,000 twitter

E V E N T S

25k people regularly attend MH events

SOUR

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BRAND REACH

PRINT DIGITAL

A B C 17 1 0 , 0 0 0( 6 8 % )

A B3 6 1 , 0 0 0( 3 5 % )

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C 22 2 0 , 0 0 0( 2 1 % )

2 5 - 3 4 2 2 6 , 0 0 0

( 3 2 % )

1 8 - 2 4 1 6 8 , 0 0 0 ( 2 4 % )

3 5 - 4 4 2 1 5 , 0 0 0 ( 3 0 % )

5 5 + 7 0 , 0 0 0

( 1 0 % )

M E N ’ S H E A L T H R E A D E R P R O F I L E M E N S H E A L T H . C O . U K U S E R P R O F I L E

A B2 8 9 , 0 0 0( 4 1 % )

C 12 5 4 , 0 0 0( 3 6 % )

C 28 6 , 0 0 0( 1 2 % )

M E N ’ S H E A L T H A G EP R I N T

M E N ’ S H E A L T H A G ED I G I T A L

4 5 - 5 4 1 1 0 , 0 0 0 ( 1 0 % )

5 5 + 7 7 , 0 0 0

( 7 % )

1 5 - 2 4 2 8 1 , 0 0 0 ( 2 7 % )

2 5 - 3 4 3 4 1 , 0 0 0 ( 3 3 % )

3 5 - 4 4 2 3 7 , 0 0 0

( 2 3 % )

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AUDIENCE PROFILE

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5 4 3 , 0 0 0( 7 6 % )

PRINT DIGITAL

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KEYINFORMATION

Menshealth.co.uk is the UK’s biggest

upmarket men’s lifestyle website.

With a broad range of categories from

health & fitness to style & grooming,

to travel and finance, menshealth.co.uk

provides a fully interactive lifestyle

offering, and extends online the

content formula that has made

Men’s Health, the magazine, one of the

publishing success stories of the last

ten years.

Our website offers users a host

of interactive tools, picture galleries,

self-tests, surveys, competitions,

video content, and our user forums.

We provide a number of integrated

and flexible advertising solutions

which either work in tandem with

print campaigns or communicate

purely with our online users on a

number of different levels - including

display inventory, prognostic audience

targeting, advertorial, e-newsletter,

sponsorship, and video pre-rolls.

The site was relaunched in April 2015.Men’s Health is the UK’s best-selling men’s

magazine, catering to an upmarket,

aspirational audience. While true to its

founding core values of health and fitness,

Men’s Health is a sophisticated and modern

brand that takes a holistic view of wellbeing.

It incorporates high-quality editorial on

nutrition, relationships, careers, grooming

and style alongside hard health information

and expert-designed training plans. Its

mission is to deliver

actionable, inspirational

advice to its readers with

humour and style.

Men’s Health man is a

little older than the

average men’s magazine

reader and a little more

serious in outlook. He

wants to invest in his

body, his career and his

relationships, but he

intends to have fun in

the process. The

magazine acts as a warm, wise and witty

friend to point him in the right direction.

In addition to the main magazine,

Men’s Health also produces PT+, an

authoritative and functional muscle

and fitness supplement, five times a year;

an Autumn/Winter and Spring/Summer

Guide to Style; Urban Active, a biannual

luxury sports fashion magazine; and

Synchronised, an

annual luxury watch

guide. In 2015 we have

added to this

complementary

portfolio with Epicure,

a magazine that looks at

the finer-end of food

and nutrition.

For the modern man,

health is no longer

a chore. It is an

aspirational lifestyle

in itself.

STYLE & FASHION

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KEYCATEGORIES

K E YN U M B E R S

Men’s Health readers spend an average of

£565 million on fashion over one year, more than double that of the GQ readership.

378,000 AB men - more than GQ and Esquire combined.

704,000 ABC1 men.

The Men’s Health fashion philosophy:

I M F O R M A T I V E U S E F U L R E L E V A N T W E A R A B L E

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MOTORS

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KEYCATEGORIES

K E Y N U M B E R S

The Men’s Health audience is the highest spending lifestyle magazine consumers on motors in the UK.

Even rivalling niche motor titles such as Top Gear and Auto Trader.

Men who read Men’s Health spent

£1.4 billion on new cars in the last year.

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Men’s Health is the no.1 magazine

in the U.K. for reaching fragrance

and grooming consumers.

FRAGRANCE & BEAUTY

KEYCATEGORIES

K E Y N U M B E R S

Men’s Health is the no.1 title for fragrance use among men in the UK

Men’s Health:

Number 1 for fragranceBottles of fragrance our readers buy per year

Men’s Health UK

889,000GQ

287,000Esquire

113,000

MEDIA PACK 2015/16

KEYCATEGORIES

Health and fitness is at the beating heart

of the Men’s Health editorial offering.

Whether it’s the Hollywood cover star

sharing his workout secrets or one or

the MH writers transforming his own

physique to prove it can be done - we

help our audience achieve the results

with solid, accessible advice from the

world’s top experts. All the reader needs

to add is effort.

FITNESS & NUTRITION

K E YN U M B E R S

500,000+ MH readers play team sports

16% of all men in the UK aged 15-34 who play rugby and football regularly and also train in the gym at least once a week, are readers of Men’s Health (20% of the MH audience)

15% of all men in the UK aged 15-24 who play rugby or football regularly and who also train in the gym at least once a week are readers of Men’s Health (26% of the MH audience)

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KEYCATEGORIES

WATCHES

Men’s Health readers spend over

34 million a year on watches.

Our editorial coverage on watches

is an extension from our regular watch

column in Men’s Health to weekly

reviews on menshealth.co.uk and our

annual magazine Synchronised

and standalone website.

K E Y N U M B E R S

Sunday Times £36.2mMen’s Health

£34.7 millionSunday Times Magazine £28.2mTimes Magazine £26.3mTimes Saturday £24.7mTimes £21.4mTelegraph Mon-Fri £19.0mTelegraph Sat £16.3mGuardian Weekend £15.9mTelegraph Sunday £13.6mGQ £13.7m

One insertion in Men’s Health reaches - 378,000 AB adults… You would need 3 insertions in the FT to match this and 7 insertions in GQ!

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PROMOTIONS & SPECIAL PROJECTS

K E Y P R O J E C T S

Speedo

New Balance

Invictus

Mini

ClarinsMen

Remington

Microsoft

MaxiNutrition

Men’s Health produces market leading

partnerships that focus on delivering

engaging content and experiences to

our audience wherever, whenever and

however they want it. With mobile

optimised builds, inspiring videos,

industry experts and life changing

opportunities, our partnerships are

created to bring our brand together

with yours to create innovative and

desirable content.

We are passionate about our

partnerships and pride ourselves on

creating content that offer brands an

authentic line of communication with

the largest and most powerful male

audience in the UK. To view some of

the work we’ve produced visit…

http://hearstcreative.solutions/#top

CREATIVESOLUTIONS

PRINT ONLINE

TABLET

EVENT

DIGITAL HUB

SUPPLEMENT DIGITAL HUB

URBAN ACTIVE

K E Y N U M B E R S

Supplement Circulation:

1.2 million readers

216,000 circulation

Digital traffic for Urban Active microsite:

2.3 million page views to Urban Active area in just 2 months

Supplement event attendance:

1390 people attend Harrods shopping event on 4th September

Harrods results:

2nd biggest takings in one evening ever on the fifth floor space

Men’s Health UK created a pop-up area

on the Harrods 5th floor for two weeks

promoting the supplement and the

event with live models wearing

selected key products.

Launched the first in the series of

fashion bi-annual - Urban Active with

the October issue of 2013 in

partnership with Harrods.

Because of the great success we will

be continuing to produce this in 2014

and 2015 with the fashion supplement

on sale with April and October issues

every year.

The supplement is 100 to 120 pages

of direct shopping advice for the 1.2

million Men’s Health UK readers

including all relevant brands from

high-street to high-end..

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SUPPLEMENTS:URBAN ACTIVE

SYNCHRONISED

W A T C H S U R V E Y 2 0 1 3

9 out of 10 readers wear a watch every day

MH readers own on average

3.2 watches each

On average the MH reader buys a new watch every

4 years

8 out of 10 readers are planning to buy a new watch in the next 2 years

A dedicated 100 page horology

supplement that is bagged with the

December issue every year and free to

view on menshealth.co.uk for one year

after. The supplement is also available to

purchase on Apple Newsstand as a

standalone magazine for £0.69.

A - Z O F W A T C H B R A N D SWe feature all the key brands available to

consumers in the UK. The tool is live on

the site for a full year until the

publication of the next Synchronised

Magazine - when we will also update the

digital buying content.

The tool will allow the Men’s Health

audience to discover more about each

watch brand. The A-Z bar ar the top of the

feature will offer simple functionality to

find any specific brand alphabetically

from a drop down menu.

W A T C H B U Y E R S U P P L E M E N T

SUPPLEMENTS:SYNCHRONISED

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JANUARYFEBRUARYMARCHAPRILMAYJUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBER

JANUARYFEBRUARY

MARCHAPRIL

MAYJUNEJULY

AUGUSTSEPTEMBER

OCTOBERNOVEMBERDECEMBER

EDITORIAL THEMES & KEY MONTHS

ISSUEPLAN

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M A R C H

Men’s Fashion Week S/S coverage Special -

Luxury and catwalkSpecial self-covered

Guide to Style 40 page fashion section

O C T O B E R

Special Men’s Luxury Sportswear Supplement in partnership with Harrods

Urban Active

D E C E M B E R

Special Watch / Horology Supplement

Synchronised

A P R I L

Street wear coverage

Denim and High Street specialSpecial Men’s Luxury Sportwear Supplement in partnership with Harrods

Urban Active

M A Y

EpicureFood and Wine Supplement

Men’s luxury guide to Food and Wine

S E P T E M B E R

Special self-covered

Guide to Style 40 page fashion section

Tailoring coverage

Suits and Work wear special

SPECTRUM

ADVERTISEREXAMPLES

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2014

2 0 1 4 A D R E V E N U E B Y C A T E G O R Y

Clothing and Accessories

Watches

Cosmetics and Toiletries

Pharmaceutical

Motors

Household Equipment

Drink

Computers

1

2

3

4

5

6

7

8

ADVERTISING RATES

RATECARD

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S I N G L E P A G E S

Inside back coverOutside back cover1st & 2nd Right hand= £16,827.00

1st 3rd of issue, or three of the following:Front halfRight handFacing matterRequested editorial= £15,813.00

S I N G L E P A G E S

Two of the following:Front halfRight handFacing matterRequested editorial= £13,464.00

Run of magazine - Banked page= £11,215.00

Promotions full page= £10,924.00

D O U B L E P A G E S P R E A D S

Inside front cover1st or 2nd DPS= £33,654.00

1st 3rd of issue, or two of the following:First halfRequested editorialUnbanked= £26,926.00

D A T E D E T A I L S 2 0 1 5

I S S U E C O P Y O N S A L E D E A D L I N E D AT EMar 6 Jan 30 JanApr 10 Feb 6 MarMay 9 Mar 2 AprJun 7 Apr 1 MayJul 11 May 5 JunAug 9 Jun 3 JulSep 9 Jul 4 AugOct 10 Aug 4 SepNov 8 Sep 2 OctDec 8 Oct 3 NovJan/Feb 15 10 Nov 4 Dec

S E N I O R A C C O U N T M A N A G E RMorgan Harrison Doyle e: morgan.harrisondoyle@hearst.co.uk t: 0207 339 4429

2 0 1 5 D I G I T A L R A T E C A R D

HPTO + reskin £3,000 per dayBillboard £60 cpmLeaderboard £20 cpmExpandable leaderboard £35 cpmMPU £40 cpmExpandable MPU £45 cpmSuper MPU £60 cpmOverlays £60 cpmMobile banner £20 cpmBespoke email £5,5000Newsletter adbox £2,500Competitions £6,000Advertorial/article £6,000Product gallery £6,500

Second half of issueRequested editorial= £24,685.00

Run of magazine= £22,431.00

Promotions double page spread = £ 21,855.00

A D V E R T I S I N G C O N T A C T